Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. 4 Tips to Drive Revenue with Webinar Marketing.

Webinar Metrics 333

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 333

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. Difference between a CRM tool and an email marketing software?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Marketing Insider Group

JULY 22, 2020

Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. Accurately measuring the ROI for ABM — or pretty much any marketing strategy — has always been an incredible challenge for businesses of all shapes and sizes. 30% boost in revenue. 66% increased the number of leads generated.

Account Based Marketing 254

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 254

Zoominfo

JULY 13, 2023

Here are some examples of how we use GTM Plays during the customer renewal and expansion process: Upsell/Cross-sell Upsell and cross-sell opportunities are all about getting existing customers to buy into additional products and services that your business offers. Enabling reps is also all about proper coaching.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Martech

SEPTEMBER 11, 2023

Marketers need the big picture when it comes to customer experiences. Additionally, marketers can gain insights into the emotion behind those interactions by measuring the level of engagement and sentiment. In the case of food delivery orders, the customer experience has seen a transformation with food delivery apps.

Lead Ranking 137

Lead Ranking Forrester Lead Scoring Cross-Selling 137

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program. Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Sana Commerce

FEBRUARY 19, 2023

By automatically placing orders, EDI decreases processing costs and order handling time considerably. However, even if most of your orders are processed via EDI, orders from clients without EDI still require a considerable amount of time from your resources. Where does B2B e-commerce come into play?

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Martech

JANUARY 11, 2024

Transactional data This includes crucial sales and revenue metrics, such as average order value (AOV), clearly showing your business’s financial performance. Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies.

Purchase 82

Purchase Marketing AI Optimization Customer Satisfaction 82

BenchmarkONE

DECEMBER 28, 2022

Businesses in every industry include upselling in their marketing strategy. Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade. Some businesses use bundling as a cross-selling strategy.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Heinz Marketing

MAY 20, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. I say this from my own experience over the past 4 years as a consultant for Heinz Marketing. With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. Customer Marketing.

Cross-Selling 111

Cross-Selling Work Management Marketing Management Lead Ranking 111

Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. Marketing was not really part of this scope until this AI lifecycle. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Marketing AI 92

Marketing AI Advertising Agencies Paid Search Agency Startups 92

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. You own a piece of the future.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Sana Commerce

JUNE 3, 2024

Data helps you segment buyers into different categories so your teams can finely hone and personalize marketing efforts to uncover new leads and maximize cross-selling and upselling opportunities. You can effectively tailor marketing strategies and provide personalized product recommendations.

B2B Sales 52

B2B Sales Top of Funnel Marketing AI B2B 52

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

InsightSquared

OCTOBER 2, 2020

You wanted to see cross-functionally—broad and deep. Those questions (and more) are exactly what we are answering with the first all-in-one Revenue Intelligence Platform , featuring Activity Capture, Guided Selling, Interactive Reports, AI Forecasting, Dashboards—and now Conversational Intelligence. . Solving their challenges.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. What is B2B Selling Experience? B2B selling experience encompasses how businesses market and sell their products or services to other businesses.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Optinmonster

APRIL 8, 2024

Breadcrumbs In digital marketing lingo, breadcrumbs are links that show users where they are on a website relative to the homepage. Customers are more likely to spend time exploring the interactive model, leading to increased engagement on the website. They aid with navigation and help visitors discover related content on your site.

Product 92

Product Lead Ranking Urgency Marketing Cross-Selling 92

Sana Commerce

MAY 26, 2024

Unlike B2C e-commerce, where individual consumers make impulse purchases, B2B transactions typically involve larger order volumes, longer sales cycles, and complex decision-making processes. This means your approach to marketing, customer service, and even website design is going to be tailored to the specific needs of B2B buyers.

B2B 52

B2B Business Marketing Management Sales Cycle 52

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Return on Investment (ROI): ROI measures the profitability of marketing and customer experience initiatives. For this prompt, try selecting the Chief Marketing Officer persona.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86

Liveintent

APRIL 18, 2018

Have you considered all email marketing tactics, specifically for return visitors to your site and those who have purchased? Through automated, personalized, and action-based transactional emails, powered with dynamic product marketing. Here are 5 email marketing tactics sure to covert online shoppers. Cross-selling emails.

Tactics 78

Tactics Email Marketing Cross-Selling Open Rate 78

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. While these super-specialized roles have never been ideal for agile marketing , they will be even more problematic with the onset of AI.

Marketing AI 108

Marketing AI Paid Search Agency Cross-Selling Ethics 108

Sana Commerce

FEBRUARY 19, 2023

By automatically placing orders, EDI decreases processing costs and order handling time considerably. However, even if most of your orders are processed via EDI, orders from clients without EDI still require a considerable amount of time from your resources. Where does B2B e-commerce come into play?

Cross-Selling 52

Cross-Selling B2B Paid Search Agency B2B Sales 52

Hubspot

DECEMBER 13, 2023

You might have a discovery call with a prospect to uncover their current marketing challenges and identify how automation can help. For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships.

Work Management 72

Work Management Marketing Management Cross-Selling Budget Programs 72

Hubspot

NOVEMBER 21, 2023

They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. To help you, we spoke to avid CRM users at HubSpot to explore strategies they suggest to enhance the effectiveness and power of your existing CRMin order to build lasting customer relationships.

CRM 57

CRM Marketing Automation Services Optimization Cross-Selling 57

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Marketers don’t have to get in early when a video game is being developed in order to claim a spot for brand integration. It’s a good way to test the waters.”.

Advertising Agencies 101

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 101

Outgrow

JANUARY 22, 2023

It is not necessary that all the leads generated by the marketing and sales teams are ready for purchase. In order to convert a lead into a customer, you should try to develop their interest in your products and services. This is where interactive content comes into play. But to up your marketing game, you should go beyond it.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. In order to get your brand off the ground, you need to make a splash. Let’s get into it!

Activities 246

Activities Brand Identity Branding Sample 246

SalesIntel

MARCH 3, 2023

For the last several years, marketing experts have been driven by metrics that provide them with insight into their consumer market. As the digital space grows, more competitors come online and the marketplace changes, account-based marketing strategies become a more innovative method to teach impact and support marketing initiatives.

Account Based Marketing 52

Account Based Marketing Effectiveness Cross-Selling ABM 52

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Optinmonster

AUGUST 30, 2021

Drive MORE Conversions: Grow your email list, get more webinar attendees, or reach any of your marketing goals by offering content tailored to your individual client or lead. Upsell, Cross-sell, & Downsell at (& after) Checkout. Upsell, Cross-sell, & Downsell at (& after) Checkout. During checkout.

eCommerce 104

eCommerce Personalization Examples Webinar Metrics 104

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. – B2B Decision Maker Pulse.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

SmartBug Media

FEBRUARY 8, 2023

Personalize email marketing campaigns. Use customer data to personalize the content and subject lines of your email marketing campaigns. For example, you might use chatbots to provide personalized recommendations or answer frequently asked questions based on a customer's previous interactions with your business.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

SmartBug Media

FEBRUARY 14, 2023

Upsell and Cross-Sell Series An upsell and cross-sell series is a series of emails sent to customers to encourage them to purchase related or complementary products. Upsell and cross-sell series vary dramatically in length and content. This series tends to be three emails sent over a week.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

seo.co

MAY 26, 2021

Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. Here’s the basic CLV formula: CLV = [Avg Order Value] x [Avg Purchase Frequency] x [Avg Customer Lifetime]. Justifies Incentive-Based Marketing.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128