Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

The Lead Agency

MAY 11, 2022

They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. . The Importance of B2B Customer loyalty . While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Inbox Insight

APRIL 22, 2024

One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. McDonald’s phrase “Fries with that?”

Tactics 121

Tactics Work Management B2B Marketing Marketing Management 121

Marketing Insider Group

NOVEMBER 30, 2021

Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. Increasing Customer Loyalty and Retention. Increased customer loyalty and retention is one of the primary goals of customer marketing. Marketing Automation and Customer Relationships.

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Salesforce Marketing Cloud

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Connect 1:1 What is demand generation marketing? Here’s how.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Zoominfo

OCTOBER 28, 2020

The other quadrants include customer loyalty , market expansion, and company transformation. While these additions may appeal to new buyers, their larger target is existing customers from which to generate further revenue. Product launches centered around cross-selling. Innovation proves important during COVID-19.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Many revenue-generating teams haven’t yet discovered how to utilize and operationalize this data to the best of their ability. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? However, where do you start?

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution.

Automation 87

Automation Marketing Websites Work Management Conversion 87

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction. Get MarTech!

Purchase 86

Purchase Marketing AI Optimization Customer Satisfaction 86

Zoominfo

FEBRUARY 10, 2021

Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them. So let’s get into how CLV plays into sales and marketing campaigns and how to calculate it.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Zoominfo

JULY 13, 2023

By focusing on the right metrics — such as customer loyalty ranking — sales managers can identify areas for improvement and take appropriate action. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. But what is revenue generation exactly?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Telemarketing in Driving Business Growth Telemarketing has long been recognized as a powerful tool for businesses to generate leads, increase sales, and fuel growth. By staying top-of-mind, businesses can identify upselling or cross-selling opportunities while ensuring customer satisfaction remains high.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Top Rank Marketing

OCTOBER 19, 2023

It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Happy customers = more revenue. Focus on building relationships rather than just completing transactions.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. This is useful for upselling and cross-selling to current customers. Upselling and Cross-Selling to Current Customers. 10 Practical Ways to Use Predictive Analytics in Marketing.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Unleash the Power of Lead Generation (Increase Qualified Leads) Forget cold calling random numbers.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

MAY 20, 2021

According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. The cross-industry average for hard bounces is 0.58%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. Recognize the Importance of Customer Success Lead generation alone is no longer enough to sustain growth. As marketers, we have a unique opportunity to support customer success.

Paid Search Agency 98

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 98

Martech

MARCH 4, 2024

I am the first generative AI chatbot for marketing technology professionals. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. The language model is based on content from MarTech embedded on top of ChatGPT.

Lead Ranking 91

Lead Ranking Allocation Churn Rate Lead Scoring 91

SendX

DECEMBER 28, 2020

However, some digital marketers use either of them to generate B2B leads. This will inform you of the right product to promote to them and the email marketing strategy to sell to them over and over again. This strategy might be to cross-sell them. What differentiates both? What about email marketing?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Martech

APRIL 9, 2024

Drag-and-drop and natural language generative AI interfaces help you create, test and build segments quickly. You can improve customer loyalty with engaging and seamless advertising by using unified customer profiles from Data Cloud. This allows you to deliver personalized ads and campaign measurement across multiple channels.

Paid Search Agency 101

Paid Search Agency Features Personalization Ads 101

Only B2B

AUGUST 22, 2022

Are you a B2B business owner seeking for strategies to increase customer loyalty and retention? Enhance Customer Loyalty and Retention. You have several options to upsell and cross-sell products to your customers thanks to install base marketing data. All of these elements help businesses expand and generate more income.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

SmartBug Media

FEBRUARY 14, 2023

Welcome series tend to be the highest-revenue-generating nurture automation. Upsell and Cross-Sell Series An upsell and cross-sell series is a series of emails sent to customers to encourage them to purchase related or complementary products. Upsell and cross-sell series vary dramatically in length and content.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Salesforce Marketing Cloud

JULY 18, 2022

Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). We’ve outlined actionable steps to help turn your contact center into a revenue generator. Build customer loyalty with great contact center experiences. The good news? Identify your contact center’s expenses.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Heinz Marketing

MAY 20, 2022

It means we need to alter the way we perceive the Customer Success function, so that we see it for what it is: a multi-purpose team that simultaneously manages the customer experience, drives customer loyalty, and fosters growth opportunities. Traditional measures such as loyalty scores (e.g., What does this mean?

Cross-Selling 109

Cross-Selling Work Management Marketing Management Lead Ranking 109

Salesforce Marketing Cloud

JUNE 8, 2022

Remote assistance, service agreements, work plans, and self-service in field service management put safety first and set you up to generate revenue. For example, I have an annual service agreement for my home’s energy generator with the company that installed it. Build customer loyalty with digital self-service.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

This builds trust, which lays the foundation for a long-term relationship and customer loyalty. Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Zoominfo

JANUARY 15, 2021

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. If you aren’t already using sales intelligence tools for both your sales and marketing teams, you’re missing out on valuable lead generation opportunities.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Rev

JANUARY 11, 2023

15 B2B marketing tactics to find new customers and increase sales Now that you’ve refined your ICP and messaging, let’s dive into some specific tactics for generating leads and increasing sales from new customers. #1 For lead generation, you can start by joining Subreddits related to your industry or offering.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Meerkat Marketing

DECEMBER 28, 2023

.” – Kyle Turk , CEO, Meerkat Marketing The challenge with AI: We’re already beginning to see a rise in low-value generic content across websites and LinkedIn. Tip: Human-driven content should be at the forefront of content creation rather than relying on content generated by chatbots.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Madison Logic

MAY 3, 2023

This allows you to deliver a better customer experience to increase brand trust and loyalty. Prioritize Upsell and Cross-Sell Opportunities When budgets get squeezed, companies often shift their attention from acquiring new customers to looking for ways to land and expand with current accounts.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52