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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. New search capabilities allow users to custom-tune large language models to personalize search results based on an individual’s actions.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

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12 Smart AI Content Writing Tools To Try Today

Marketing Insider Group

Don’t expect AI tools to replace your writing and marketing team, but they can assist with proofreading, editing, revising, and optimizing for search engines. Consider Frase, Scalenut, Surfer, and WriteSonic for help with search engine optimization. Frase Frase helps you build optimized content quickly.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Utilize machine learning models to analyze customer behavior, preferences, and past interactions, enabling you to tailor marketing messages, offers, and product recommendations in real time.

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5 Types of AI All Marketers Should Know About

Marketing Insider Group

Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Optimized Advertising Every marketing dollar counts.

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The Best Lead Capture Tools For Your Website

SendX

This process has been around for ages but the new tricks & techniques may enhance its power and reshape it into a more optimized way. SendX’s pricing starts at $7.49/month. Pricing starts with $49/month, 14 days free trial also available. Optinmonster starts pricing with $9/mo. Yes, you heard me right.

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AI-powered martech releases and news: April 4

Martech

Their conclusion: “OpenAI’s prices seem too low to recoup even part of their capital costs in a reasonable time given the volatile nature of the AI industry. However, it is so expensive to run that if subscriptions were priced to recoup costs users couldn’t afford it. Surely I’m missing something obvious?”