BenchmarkONE

OCTOBER 7, 2020

Sales pros who approach the pitching process with optimism outperform their pessimistic peers by 57 percent , even when the latter group has an overall better set of selling skills. Having a small business CRM is crucial for arming yourself with as much info — and as much sales confidence — as possible in the lead-up to your pitch.

CRM 77

CRM Software Peer-to-peer Case Study 77

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Heinz Marketing

SEPTEMBER 1, 2023

That’s where a thoughtful approach to website optimization comes into play. If you incorporate your customers’ needs and motivations when optimizing your website, it can boost your CLG game. This ensures that clients know they can access personalized assistance when needed.

Marketing Websites 109

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 109

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the worst case — in the spam folder.

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. I don’t blame them, of course.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. When optimizing your post-click strategy, your goal is to limit distractions and bring the user to the exact destination implied by your ad. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Martech

DECEMBER 14, 2023

Continuous monitoring and optimization. Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing.

Digital Experience Platform 110

Digital Experience Platform Marketing & Strategy Business CMO 110

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. So this is obviously false.

Distribution 86

Distribution Work Management Marketing Management Vendors 86

Allocadia

APRIL 3, 2019

Optimizing the Impact of Media Buys For more than a decade, Learning House has helped colleges and universities create, manage and grow high-quality online degree programs and courses. When the connections between investment and results were clearer, improvement was possible.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. Accuracy through account-based marketing (ABM) Achieving accuracy through account-based marketing (ABM) involves a strategic blend of tactics that revolve around understanding, personalization, and optimization.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Here are several ways marketing from home enables your business to enhance the sales and marketing partnership and create an optimal buyer’s journey for clients. Sales CRM and Marketing Automation Systems Integration.

Top of Funnel 283

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 283

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Lake One

JULY 18, 2023

Additionally, HubSpot’s CRM platform helps manufacturers nurture leads and build strong customer relationships, resulting in increased customer loyalty and repeat business. Amplifying Sales With HubSpot’s sales tools , manufacturers can optimize their sales processes and close deals more efficiently.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Example Tool: Lead Forensics: Lead Forensics can identify businesses that visit your website.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Optimize your website to make it easier for visitors to purchase.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

OCTOBER 30, 2023

To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. It’s essential to approach personalization with optimism and caution, whether due to poor data quality, lack of customer engagement, or rapidly changing market conditions.

Personalization 118

Personalization Practices Allocation Enterprise Management 118

SalesGrape

AUGUST 14, 2023

However, with the increasing competition in today’s market, it is essential to optimize telemarketing campaigns to ensure maximum effectiveness. The results of this case study clearly demonstrate the impact of A/B testing in telemarketing campaigns. One way to achieve this is through A/B testing.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Campaigns 52

NuSpark Consulting

MAY 4, 2023

CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers. To maximize results, it’s essential to test different approaches and continually optimize your campaigns based on performance data.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

B2B Digital Marketer

APRIL 25, 2024

10:01 – 19:06) Unlocking secrets and potentials of digital sales rooms, including discussions on optimizing the sales journey with technology and practical strategies for immersing buyers effectively. (19:07 Understand the integration process with existing technologies like CRM systems.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

SalesGrape

OCTOBER 16, 2023

Whether it’s case studies showcasing similar challenges faced by the account or thought leadership pieces addressing industry-specific concerns, personalized content demonstrates a deep understanding of the account’s needs and positions your organization as a trusted advisor.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SalesGrape

SEPTEMBER 17, 2023

Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer. Create compelling case studies or success stories that demonstrate how your product or service has helped similar companies overcome challenges.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

FunnelEnvy

APRIL 15, 2021

In this article, we’ll walk through a framework for how to categorize leads that come in through your website, how to build website messaging and landing pages that are consistent and relevant for each type of category, and how to optimize for intent as you go. A General Framework for Categorizing Website Leads.

B2B Sales 52

B2B Sales Enterprise Management Top of Funnel Work Management 52

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Testing and optimization: A continuous cycle Personalization is an ever-evolving journey, not a destination. Content type tagging.

Digital Asset Management 95

Digital Asset Management Personalization Enterprise Management Tagging 95

Lake One

OCTOBER 26, 2023

It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). In our hypothetical case, Lake Software runs inbound with a diverse mix of content around employee wellness topics. A key to both Inbound and ABM success is your CRM. Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. Read on to learn the eight-step process we use to optimize Google Advertising costs. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs.

Hubspot 76

Hubspot Cost Google Process 76

Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. They use Salesforce as their current CRM, which is good but poses challenges in onboarding new people and requires specific knowledge for customization. You can also add links to relevant case studies, if any. Where do they work?

Sales Cycle 81

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 81

Scoop.it

JANUARY 26, 2023

Instead, it means optimizing the content to have a sales-oriented note while delivering value to the prospect. If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison. Therefore, it is crucial to think carefully about your CTAs.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Optimize your website to make it easier for visitors to purchase.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. HubSpot provides a CRM for free. Publish And Promote More Case Studies. Don’t just leave case studies on your website to gather dust.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SalesGrape

DECEMBER 3, 2023

Use statistics and case studies to support your claims and provide evidence of success. Utilize customer relationship management (CRM) software to track interactions with leads throughout their journey from initial contact through conversion. Start by clearly articulating the value proposition of your offering.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Binary Demand

JULY 21, 2023

It also helps optimize marketing campaigns, personalize messages, and deliver the right content to the right audience. It encompasses various aspects such as browser type, operating system, cloud-computing infrastructure , server type, and CRM platform. To secure your B2B data: Choose a centralized and accessible storage solution.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Brandpoint

NOVEMBER 3, 2022

There are so many parts to creating a successful website — from optimizing for visibility to creating a great user experience. Make your blog a conversion point When marketers think of conversion points on a website, the blog isn’t often the first place we think to optimize. Content Management Software (CMS) Let’s start with your CMS.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

FunnelEnvy

APRIL 15, 2021

In this article, we’ll walk through a framework for how to categorize leads that come in through your website, how to build website messaging and landing pages that are consistent and relevant for each type of category, and how to optimize for intent as you go. A General Framework for Categorizing Website Leads.

B2B Sales 52

B2B Sales Top of Funnel High Quality Lead Optimization 52