Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on sales, marketing, service, and admin roles.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Conference 107

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. Scoring, Selecting and Prioritizing Your Target Accounts.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started.

Linkedin 73

Linkedin Efficiency Campaigns Effectiveness 73

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

Hubspot

OCTOBER 15, 2019

If you are getting acquainted with your CRM software and are impressed with how it functions independently, allow us to introduce you to your new favorite feature — integrations. While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier.

CRM 68

CRM Process Work Management Marketing Management 68

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Facebook and LinkedIn also offer industry and topic specific groups.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Vidyard

JANUARY 6, 2022

LinkedIn Sales Navigator 2.3 It’s a customer relationship platform (CRM) that offers scalable, cloud-based deployment. LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. LinkedIn’s name recognition is probably the only thing that lands it on this list. Contents 1. Salesforce 2.2

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Martech

SEPTEMBER 9, 2022

“Once you start taking those things to YouTube, that’s several more million.” In some ways, it almost looks like a nascent LinkedIn. Is HubSpot going head-to-head with LinkedIn, at least within the parameters of marketing and marketing operations, sales and service? “That’s audio only,” said Bodnar.

Marketing Automation Services 96

Marketing Automation Services Communities Hubspot Enterprise Management 96

TrustRadius Marketing

MARCH 2, 2022

There are also no analytics for Facebook, LinkedIn, or TikTok. Agorapulse is also the first on this list to offer both a social CRM and social listening at a reasonable price point. A social CRM is an enhanced version of your combined social media inbox. Zoho CRM offers a fairly robust free tier for small businesses.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Zoominfo

JULY 18, 2022

Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. LinkedIn Sales Navigator and Social Selling Index LinkedIn is the dominant professional network and the most essential B2B social selling platform. Nimble is a CRM designed for the social media age. How do we know?

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Zoominfo

MARCH 3, 2019

As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. Although LinkedIn offers both free and paid research tools, we recommend starting with the platform’s basic search functionality and expanding from there if you find the need.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. They often listen to podcasts or YouTube videos. If you aren’t sure where this is, it’s time to start interviewing your existing and potential customers to find out For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Catch all episodes here.

Lead Scoring 118

Lead Scoring Lead Ranking B2B Thought Leadership Transparency 118

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. It integrates with YouTube, Vimeo, and popular videoconferencing applications. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClearVoice

DECEMBER 18, 2023

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Factors like sales enablement and CRM work behind the scenes, carving a clear path to winning highly valuable accounts. Engagement and Conversion Issues Don’t rely on generic conversion funnels.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Lead Liaison

MARCH 2, 2023

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. If not, try using websites such as Glassdoor or LinkedIn. Find customers and prospects on LinkedIn.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Binary Demand

MARCH 26, 2024

For example, if you sell CRM software, someone visiting CRM comparison websites, searching for CRM reviews, or registering for CRM webinars is showing high purchase intent. Make a personalized connection request on LinkedIn ABC’s marketing team pinpointed active LinkedIn professionals interested in operational processes.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Salesforce Marketing Cloud

OCTOBER 10, 2023

For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Imagine this scenario without a sales cycle in place: A rep reaches out to an interesting prospect on LinkedIn and sends a link to a demo, technical product information, and a full pricing grid.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. Can I ask five questions and feature them in a LinkedIn post?

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Valasys

JULY 7, 2020

Engagement spikes are then directed to the appropriate seller inside of the Salesforce CRM. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: The post RollWorks Unveils Sales Insights Tool for ABM Platform appeared first on Valasys Media.

Account Based Marketing 99

Account Based Marketing ABM Tools Class 99

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. LinkedIn Account Targeting. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Directive Agency

SEPTEMBER 12, 2023

Unfortunately, Google Ads campaigns don’t have firmographic targeting, and your buyers don’t use search terms like ‘CRM software for VPs of marketing at companies with a hundred plus employees.’ Essentially, OCT imports actions from your CRM down to the search term level into Google ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Heinz Marketing

SEPTEMBER 30, 2022

Think social media—paid and organic, Vidyard for interactive video creation, direct mail solutions like Sendoso or PFL, YouTube, Email Marketing, etc. Examples here are tools that help you search for contacts, build, or append your database like ZoomInfo, LinkedIn Sales Navigator, LeadIQ, or Dun & Bradstreet. Identification.

Ideal Customer Profiles 119

Ideal Customer Profiles Work Management Planning Marketing Automation Services 119

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Biznology

APRIL 26, 2016

YouTube : /chrisabraham 3.5k The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Linkedin follow influencer.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

The Marketing Blender

MARCH 15, 2021

We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. If you have services to sell to businesses, LinkedIn may be your best bet. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. Scale engagement with tasking and social CRM tools. Paid social reporting for Facebook, Instagram, Twitter and LinkedIn. Creator compensation: $100-$425 per post or video. Ad campaigns. Professional .

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Zoominfo

MARCH 3, 2019

LinkedIn This next tool is a no-brainer. As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. CRM The last item on this list should be a no-brainer. In fact, we’ve spoken at length about Reddit’s value as a market research tool. It’s free!

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Hubspot

AUGUST 2, 2018

Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. By just importing data from your CRM or customer contact lists into Facebook, you can place retargeting ads in front of current customers, site visitors, and mobile users. Here’s all of LinkedIn’s targeting options: Company.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

GreenRope

JANUARY 24, 2021

CRM Activities - You can now update the order of your Activity Types by going to Account Settings - under Data Settings and updating the CRM activities using the selectors. Contact Updates: CRM Activities Export - Contacts > Reports > CRM Activities > Export.

Ideal Customer Profiles 52

Ideal Customer Profiles Landing Pages Domain Template 52

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta).

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. YouTube (Marketing Hub Enterprise only). For those creating a new CRM: Beyond standard fields (e.g.,

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

The Point

JUNE 8, 2016

But you can integrate your BDR team more seamlessly into the nurture campaign by scheduling calls (via assigned tasks in your CRM system) in sync with other “touches”. Cross-pollination is the key – a simple word change in a LinkedIn ad, if successful, could drive increased click-through rates from your email campaign, and vice-versa.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100