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Ana Mourão: Spotlight on the expert

Martech

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Europe and Asia.

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Rethinking content governance in the era of generative AI

Martech

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. But teams had to make a choice. This functionality is widely accessible in beta releases, even their free CRM options.

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AI for IT: The New AI Launches from Dreamforce 2023

Salesforce Marketing Cloud

But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? AI for IT: 3 launches you can use Let’s take a look at how these new AI launches, all announced at Dreamforce 2023, are helping IT teams get more done – and how you can, too!

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Why Agile CRM integrations are better than Waterfall

Valasys

However, the development of CRM software is fairly new. Keeping in view the dynamism of B2B businesses and the overarching influence it cascades in the client acquisition, lead nurturing, sales conversions and client retention, there are several reasons to prefer agile CRM integrations over the waterfall. Agile CRM Integrations.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. So we spent most of our time explaining the difference between CDP and other systems that also built customer databases.

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Data Hygiene Best Practices

SmartBug Media

Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations. Strong data governance practices can help your organization ensure transparency, accountability, and compliance with legal requirements. Is your team migrating to a new CRM platform?

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The Importance of Partner Collaboration in the AI Revolution

Salesforce Marketing Cloud

Much like how cloud computing reshaped the business landscape, the potential of AI + Data + CRM will change the playing field of business as we know it. That’s why Salesforce is collaborating with our powerful ecosystem of partners to bring you AI solutions that have clear business applications.