Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If A one-time download of that kind of content doesn’t mean anything from a sales-readiness perspective. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The importance of careful targeting is hard to overstate.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

BenchmarkONE

OCTOBER 25, 2018

Are you getting the most out your customer relationship management (CRM) software? Less than half of sales teams even use their CRM regularly – let alone delve into the more complex features ( CSO Insights ). The Best-Kept CRM Secrets. So go ahead, read up on the best-kept CRM secrets and put them to good use.

CRM 70

CRM Features Marketing Management Marketing Automation Services 70

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Intent data is up-to-the-moment information that can help infer a prospect’s likelihood to purchase, such as a flurry of web searches or multiple content downloads on a particular topic.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. For the later stages, KPIs tracking interactions are important with customer-centric messaging and communications. What Are Common KPIs?

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SmartBug Media

DECEMBER 22, 2020

At one of my previous companies, we offered a free demo version of the software that prospects could download and use free of charge for two weeks. These demo requests were all handled automatically from a website form—from submission, to logging it in our CRM, to sending a software key via an integration with our product.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Lead Liaison

MARCH 2, 2023

Once scanned, software on the device converts the dots within the code into numbers or a string of characters. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page. This can be anything from a coupon code to an informative e-book download.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Zoominfo

JANUARY 11, 2021

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Targeting management position leads has possible success when they have access to those decision makers. Identify your best customers.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Salesforce Marketing Cloud

APRIL 1, 2022

Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Download the ebook. Use marketing automation to drive record attendance to virtual events.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

SpotMe Blog

OCTOBER 7, 2023

A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations, and automating targeted communications with HCPs. Let’s take a look at the benefits in more detail.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

SpotMe Blog

MAY 9, 2023

LAUSANNE, Switzerland, May 9, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Wordly AI, a leading AI-powered live translation and captioning tool for any event format and the largest AI translation solution for meetings. “We

Enterprise Management 59

Enterprise Management Work Management Barriers CMO 59

Marketing Insider Group

JANUARY 5, 2023

Some marketers define anyone who fills out a form or attends an online or physical event as a lead. I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both.

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

SalesIntel

APRIL 17, 2024

B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

BenchmarkONE

OCTOBER 5, 2022

Generating leads is a wasted effort if you let leads go untouched in your CRM. . If you’re using a marketing automation tool or in the market for one, chances are high that you’ve heard of HubSpot’s software and a little bit about what it can do for you. Downloading an eBook. What are HubSpot Sequences? Scheduling a demo.

Hubspot 68

Hubspot Marketing Automation Services Enterprise Management Work Management 68

Martech

SEPTEMBER 24, 2021

These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. Interaction management/Orchestration. What ABM tools do.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Paid Content 126

Martech

SEPTEMBER 9, 2022

“Software is necessary but not sufficient,” explained Bodnar. “There are some problems software can’t solve that need to be solved for our customers and for the broader B2B go-to-market community — and those are problems that really need to be solved by communities and networks.”

Marketing Automation Services 105

Marketing Automation Services Communities Hubspot Enterprise Management 105

Inbox Insight

NOVEMBER 1, 2021

Our first party research reveals that the top challenges concerning IT professionals are Cloud Security (55%), Digital Technology Integration (49%), CI/CD Tools (43%), Data Protection (42%), Data Center Management (30%) and Infrastructure as a Service (IaaS), 28%. Now to optimize: Key takeaways…. In Q2 of 2021, marketers spent 49.9%

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Zoominfo

JANUARY 11, 2021

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Targeting management position leads has possible success when they have access to those decision-makers.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

SmartBug Media

FEBRUARY 7, 2022

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. For instance: Want to track how many people download your e-books? Connect to Outside Applications. Use a smart list.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Optinmonster

DECEMBER 14, 2021

And at the end of the post, we’ll also share the top 5 qualities you should be looking for in any lead generation software you choose. What Is a Lead Generation Software/Tool? Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Salesforce Marketing Cloud

JANUARY 8, 2024

Contingencies: This clause is a provision in the contract that requires a specific event or action to take place in order for the contract to be considered valid. Materials: An event that significantly impacts the buyer and seller’s expectations under the contract.

Process 110

Process Practices Terms and Conditions Work Management 110

Optinmonster

OCTOBER 6, 2023

You can also send them when a user RSVPs for an event or cancels a service. Or ticketing websites that send lists of upcoming events in the user’s area. A milestone or special event : Everyone enjoys receiving a discount offer for their birthday or special day! Location: Emails can be triggered by a user’s geolocation.

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

Optinmonster

AUGUST 24, 2023

OptinMonster integrates seamlessly with all major email marketing platforms and CRM like Brevo , Shopify , WooCommerce , BigCommerce , and more. This means you can grow your list no matter which email software you’re using. The platform itself is a gigantic customer relationship management (CRM) service on the market.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. DoubleDutch Supercharges Event Invites 7.3 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Click here to download! Intelligent call scoring/routing.

Enterprise Management 106

Enterprise Management Marketing Automation Services Marketing Management Analytics 106

Hubspot

DECEMBER 23, 2022

From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. Additionally, these solutions help teams find accurate contact data and manage outreach.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Walker Sands

JUNE 7, 2020

To navigate this changing landscape and account for the loss of in-person meetings and events, the need for a reliable marketing tech stack to support and maximize the success of marketing strategies has never been more clear. Content Management System. Customer Relationship Management.

Marketing Automation Services 52

Marketing Automation Services Tools Sales Qualified Leads Work Management 52

Blue Flame Thinking

SEPTEMBER 25, 2023

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. Hosting webinars and events can be a good way to gain new readers. Pricing is generally based on the number of contacts and emails you want to send. Tools like ConvertKit offer a streamlined email builder.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

ClickDimensions

APRIL 26, 2023

Email can be used to provide relevant content, facilitate updates about business changes/improvement and even send over event invites. Check out our new financial services software case study here! This is where subscription management comes in. Want to see Marketing Automation for the financial sector in action?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Automation 52

Optinmonster

JANUARY 18, 2024

Timed emails are scheduled with the help of email marketing automation software. You can send these emails after specific events like the day users sign up, 3 days after the signup, or right before their trial expires. If you have photo editing software, you can send one email after users complete their account setup.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Optinmonster

MARCH 2, 2023

In this tutorial, we’re going to make a lead generation form for an event photographer. Here’s what this photographer wants to know about every sales prospect: Date of the event Company size for corporate events or guest list for private events Location Name and email address of a contact person Now let’s build the form!

Sales Qualified Leads 69

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 69

Martech

JULY 29, 2022

Can we manage cross-channel campaigns (in all of our relevant channels) through the tool? Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? How much training will we need to use the software, and what kind of training is available? clicks and content views)?

Enterprise Management 106

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 106