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Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? So, while knowing domain-level intent is a step in the right direction, it fails to uncover the decision maker’s intent.

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Database Cleanup: How to Clean Bad Data and Duplicates in Your CRM

SmartBug Media

Getting Started with Data Cleanup for Any CRM. To understand the current state of your data in your customer relationship management (CRM) platform, you first must successfully answer these four questions before proceeding any further: Is my data trustworthy? CRM Data Cleanup Overview. Is my data complete? Custom objects.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Email domains Instead of requiring a business email domain to download content, simply use negative scoring to de-prioritize leads who use personal or.edu emails. To measure quantitative success, build a disposition into your CRM that requires specific input from sales when they disqualify a lead.

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Achieving a low Gmail spam rate: 3 essential steps

Martech

Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene. A lack of domain authentication. Double-confirm that your domain is authenticated This is a vital component to ensure a low spam rate. How to buy time to comply and keep your most valuable customers engaged.

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Report: B2B Marketers Favor Internal CRM Data Over Third-Party Providers

KoMarketing Associates

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM.

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Chief Revenue Regrets: Relying on Reps to Provide Forecasting Deal Data

InsightSquared

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. For the better part of my career as a CRO, I was frustrated with the quality of my CRM data. Neither the quantity nor the quality. Not the depth nor the breadth.

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM! This is also a problem and a very serious one.