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B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Divisions such as sales, can be involved much better in social CRM and social media processes. What do you do with them?

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Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Integrated services include web design and development, branding, online content strategy, content creation, social media strategy, online PR and digital training. About Tomorrow People. About Workbooks.

Are You the Maestro of Your Sales Team?

Your Sales Management Guru

Dashboard and CRM reports are one thing but does your team as individuals and together feel accountable to achieving the organizations goals? Focus on continuous training; in the field or in the office. It is the sales manager’s job to evaluate each salesperson’s talent and skill level and to develop team and individual sales training programs. This was a musical weekend. 

How to Have a Successful Marketing Automation Implementation

ANNUITAS

If you know that you are going to be working with custom objects within your customer resource management (CRM), you need to make sure you are implementing your MAP to support custom objects. It is then you can begin to determine the best way to implement so that the technology can enable the strategy: Will you sync all leads over to your CRM or wait until they have reached a desired lead qualification stage? Integration with your CRM. Ensure you have the business owners in the room when you are discussing changes to your organization’s CRM platform. Summary.

Is Your Sales & Marketing Team Ready for a CRM?

Hubspot

As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! In an attempt to equip businesses with the right CRM system for their needs , this post will explain -- without the gobbledygook -- what the heck a CRM is, why they are incredibly valuable in the right hands, and whether you actually need one at this stage in the game.

Introduction to Lead Management

B2B Lead Generation Blog

Do you have your process for each of these steps documented and understood by key stakeholders? CRM tools to manage inquiries and track sales lead interactions from first contact to close. Established training for sales reps on how to engage and convert qualified leads in the CRM. Lack of lead management impacts lead conversion and ROI. Lead management defined.

The Essence of Education

Your Sales Management Guru

Developing well-coordinated training programs for new salespeople and existing salespeople alike can provide tremendous ROI.   . In working with clients, we at Acumen Management often find that sales-training programs suffer from problems such as inadequate new-employee orientation, sporadic and unfocused ongoing training  and nonexistent or ineffective role-playing scenarios. The good news: Sales- training programs don’t have to be sophisticated or expensive. At Acumen, we believe in creating a detailed three-week new-hire training plan.

What is a Marketing-Qualified Lead? What MQL Really Means

Act-On

For example, I just received a call the other day from an unnamed CRM vendor. have high interest in CRM products, love to study the market, and probably exist in every CRM vendor’s CRM as an MQL somewhere. Look at each of the categories, and make sure you look at these undesirables, and document them accordingly. This takes a talented sales team and training.

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Shift from Repository to Content, Communication and Collaboration Ecosystem

Avitage

Think about the customer-facing, content-using groups across your organization: in marketing and sales of course, but also customer service, training and HR (talent acquisition). Your external constituents in your sales channel also require content to support their marketing, training and selling on your behalf. This is a basic and solvable challenge. We also curate content.

The Two-Step for Sales Enablement

It's All About Revenue

Obviously, trying to drive sales reps in the field to a document management portal they don’t use to obtain the materials they need isn’t a winning strategy. Fact: Most sales people use some form of CRM system. 2. Fact: We use Salesforce.com as our CRM, including the Chatter application. Fact: We use Sharepoint as our internal document management portal. Create a multi-channel, automated process to market the training material to the Sales team and track how they were absorbing it to determine what tweaks to make for subsequent campaigns.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Integrated services include web design and development, branding, online content strategy, content creation, social media strategy, online PR and digital training. About Tomorrow People. About Workbooks.

The Best Sales Prospecting Qualification Questions to Ask

Sales Prospecting Perspectives

The first step in your lead qualification procses is to think about your script document, and more specifically, the qualification questions you want to ask. What CRM system do you use? Laney''s responsibilities include managing daily client engagements, inside sales team oversight, reporting, training, and ongoing contact list development and refinement.

Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters

Sales Prospecting Perspectives

Take Time to Train – It’s critical that you use technology that allows managers and supervisors to monitor sales calls for training purposes and quality assurance. If your company is not providing hardware and Internet service to your virtual reps, you need to provide a spec document and an employee agreement stating they will meet those specifications. For Workers.

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Build Predictable Revenue

Your Sales Management Guru

While most SFA/CRM or manual sales-management systems can enhance the effectiveness of a sales organization, they generally measure past activities and current sales funnel values. Training and Development. The next step is create a sales training and development plan each quarter for you and your sales teams. Develop the written three-month sales training plan.

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Why You Need to Create Buyer Personas (and How to Do It)

ScribbleLive

Some of the other big issues around you’re likely to encounter when developing buyer personas include things like validating the insights you’ve uncovered and training teams to use personas — both of which also relate directly to making sure your teams know what they’ve got on their hands. Review CRM data (53%). Our recommendation? Go big: From Light Petal. 2.

5 Vital Strategies for a Successful Marketing Automation Implementation

Modern B2B Marketing

Planning rollout and training strategies, building systems integrations, updating websites, planning and developing content, cleaning data—these can all be critical tasks in the early days of implementation. Important teams to have in alignment  with are sales management, sales operations, the CRM administrator, IT staff, and a webmaster or digital team. Invest in Training!

How do your successful salespeople leverage social media for selling? Part 1

Sales Intelligence View

After talking to eight of the top thought leaders in sales training and sales technology we wanted to bring their insights to you. Every time they receive a referral, email or leadership content, salespeople can highlight names mentioned in document, then research mentioned leaders, clients and customers — even competition — and send a note or invitation asking to join their conversations via LinkedIn, Twitter, Facebook and other social media platforms. Interviews Sales Intelligence Social Media Tips Social Selling B2B b2b sales crm 2.0 “ Miles Austin. Marge Bieler.

How Smart People Do Social Selling

Act-On

Several research studies have documented this. Check out the charts below. A bit of training and company support makes a difference: Unfortunately, it appears most companies aren’t offering this kind of support. Only 11% train their employees to use social selling. That LinkedIn account will get hooked into their company’s CRM. There’s a reason: It works. Email. Phone.

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How Marketing Can Work With Sales to Close More (and Better) Leads

Hubspot

To get the partnership running effectively again, there are three things I recommend marketers start doing with their sales team. 1) Provide sales training on how inbound leads are different. Many sales reps are trained to aggressively go after leads who will close ASAP -- and ignore the ones who won't. Connect your CRM with your marketing automation platform. They like pink?

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. We also strongly advocate for ongoing training to continuously remind the sales team what the organization’s expectations are. Reduction of lead waste.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

Marketing automation includes (in no particular order) lead management, social media, CRM, closed-loop reporting, content marketing, contact washing, landing pages, query strings, advanced multi-channel campaigns — you get the idea. CRM Integration. Training your team on modern marketing best practices is the real key to success with marketing automation. Lead Scoring.

11 Actions Sales Management Must Take Now!

Your Sales Management Guru

Clearly document your current plan and tabulate payments against results over time. Increase your investment in training – sales skills, product/service knowledge. Review your past efforts, and take an inventory of training needs based on individual salesperson comparisons against your desired profile. Schedule ongoing training programs. Mobilize by motivating.  .

B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

B2B Lead Generation Blog

Sales training used to advise finding that one critical decision maker who will make the final decision,” says Dickie. What can help: Stop sending prospects Word documents, PDFs and spreadsheets. For decades now, we’ve told sales representatives to put information in the CRM (customer relationship management), and they’ve obeyed,” says Dickie. There’s a goldmine in your CRM. It perused its CRM and enterprise resource planning (ERP) data to analyze deals – which won, which lost — and realized that when Purchasing was the primary contact, the win rate was 20%.

14 Free Tools That'll Make It Easier to Run Your Business

Hubspot

There are documents to be signed, prospects to be called, emails to be sent, and tweets to be posted. Rather than spending your day tracking down the right people to sign the right documents, HelloSign makes it easy for users to sign documents and request esignatures from up to 20 different people. HelloSign uses SSL encryption during file transfers to keep your documents safe.

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Infer

For example, a system like CRM. There’s so much valuable data in a CRM system, but five years ago, pretty much no one was applying machine learning to this data to improve sales. There’s got to be more to CRM than basic data entry and reporting, right? AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Who would say no to this?

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Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation Blog

Furthermore, to draw the analogy out to excruciating lengths, it’s like expecting a first-place finish from someone who trained by planting herself on a couch and eating bonbons for a year. Journalists, on the other hand, are accustomed to writing documents that are non-biased and educational. As a result, he fears marketers are sacrificing quantity for quality. Step #2: Gather ideas.

Building a Sustaining Partner Community: a Channel Strategy

Your Sales Management Guru

What I would like to do in this blog is attempt to document  and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel. As they were a former client of Acumen, I simply wish to document certain steps without sharing confidential or competitive insights. They began to build a Sales Management training focus.

How utilized is marketing automation today? An expert weighs in

chiefmartech

After this, I started my second business in sales training. We were responsible for training many of the early partners on how to do it. I saw all the money they were making with our training and figured I could do it as well if not better. They require a significant amount of skill, training, and knowledge to operate the entire stack. Ah, the age old debate. Interview

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Living within Google Drive, Google Docs, Sheets and Slides allow users to collaboratively create, edit, and access documents online. Enjoy! Evernote. What Is It?:  What Is It?: 

5 Steps to Measuring B2B Social Media Marketing

The Forward Observer

Additionally, the study documented that "the gulf between the early adopters and those waiting to take the plunge has actually widened.". Step 4: Track and Measure Social Media Leads - Regardless of how you track your prospects (CRM, spreadsheet, etc) make sure to designate a lead source. For many companies, one of the biggest barriers to social media adoption is determining its ROI.

10 Tried-and-True Tips for Sales and Marketing Alignment

Hubspot

Use a shared Google document to collect ideas and references. If you have a CRM, you can easily generate views and share them with your sales team. This is a great learning experience that will help you get ideas for future content creation and how to build some of the follow-up emails of your offers. 8) Facilitate training if needed. but that wasn't scalable as we grew.

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The Various Lifecycle Species: Which One Are You?

Modern B2B Marketing

To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. Guide the CRM team on any customizations and data work needed to enable the program. Define and document technical requirements for the lifecycle and communications. Generate more leads.

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9 Smart Ways to Measure Your Sales Enablement Efforts

Hubspot

If you have a CRM , it may include reporting tools that do it for you. 2) Measure win/loss rates against key competitors. Tip : You can calculate your win/loss rate wherever you track deal stages, most often in your CRM system. 3) Post your content online. But before you post it up on Google Drive, think about how often you’ll be making updates to those documents. Traffic?

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

View more documents from Eloqua. Brian Vellmure’s CRM Strategies Blog. Pros in Training. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. link].

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Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)

Fathom

We also were looking for a storage solution that offered: Different permissions for sharing documents internally (with teams) and externally (with clients and partners). Easy search navigation (so teams could easily find documents in ANY folder). Unified all documents in one place, and was easily accessible on desktops or mobile (no VPN necessary!). much more efficient).

3 Steps to Embed Your Buyer Personas into the Fabric of Your Organization

SnapApp

Your executive champion won’t be responsible for training the organization on how to use the personas, but they should introduce them, drive home how important they are to the business, and help set the stage for what’s next. For example, does your Sales Team conduct a quarterly sales business review or have regular training? Congratulations! So how do we get there?

Holiday Wish 1: On-demand CRM Solutions

The ROI Guy

Wish 1: On-demand CRM Solutions For many businesses looking to turbo-charge their sales and marketing growth, having a managed sales process is important. Implementing the right CRM solution can make or break these initiatives. The hottest news in CRM, are for on-demand solutions from companies such as salesforce.com, Right Now and Up Shot (Siebel on-demand). At the core of this initiative was on-demand CRM. Wish #1: All can experience the same success that we have had with on-demand software, especially on-demand CRM

Top Three Takeaways from Sales 2.0 – San Francisco #S20C

ViewPoint

clear takeaway for me was that big bets are being placed on companies that provide solutions that leverage data from multiple platforms (such as CRM, LinkedIn…). In addition to the SaaS sponsors there were four list/database providers, a few services companies, two talent assessment companies, two training companies and one web/mobile agency rounding out the group. The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” how collaboration can promote productivity and enhance the customer experience.

Holiday Wish 1: On-demand CRM Solutions

Tom Pisello

Wish 1: On-demand CRM Solutions For many businesses looking to turbo-charge their sales and marketing growth, having a managed sales process is important. Implementing the right CRM solution can make or break these initiatives. The hottest news in CRM, are for on-demand solutions from companies such as salesforce.com, Right Now and Up Shot (Siebel on-demand). At the core of this initiative was on-demand CRM. Wish #1: All can experience the same success that we have had with on-demand software, especially on-demand CRM

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

View more documents from Eloqua. Brian Vellmure’s CRM Strategies Blog. Pros in Training. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. When I speak about content strategy, I often see eyes glaze over. What do you think?

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