ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 107

Facebook Practices Video Marketing Ads 107

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. How to Nurture Your Leads with Email Marketing.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Stevens & Tate

DECEMBER 30, 2022

Mostly, they just advertised to the audience that their products or services were initially intended for. A lot of their marketing effort came from the instincts of their advertising agency’s creative team. How Data Driven Marketing Can Support Creativity. How Using Data Can Inspire Great Marketing Campaigns.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Showcase Your Services, Tools, and Products In Use. Facebook Video Ad Specs.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Huptech Web

DECEMBER 7, 2023

Tried & True Hack—End of the Year Discounts Stratеgic Pricing – Evaluatе your product margins and plan discounts attractivе to shoppеrs while еnsuring profitability. Bundlе Dеals – Crеatе bundlеs that pair popular itеms or offеr complementary products at a reduced price when purchased togеthеr. compared to 13.1%

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Optinmonster

OCTOBER 27, 2022

Are you trying to be creative and looking for Halloween popup ideas for your website? This article will show five creative Halloween popup ideas you can use on your website to grow your business. 5 Creative Halloween Popup Ideas. Product recommendation campaigns to boost your sales. Limited-Time Offer Halloween Popups.

Creativity 64

Creativity A/B testing Urgency Marketing eCommerce 64

ClearVoice

SEPTEMBER 16, 2021

In 2020, Facebook announced its commitment to Black creators and small businesses that use their platforms to showcase their talents, products, and services. If you’re unfamiliar with these Facebook content monetization tools, we’re here to assist you in getting the most out of your content. Facebook Business Suite.

Facebook 99

Facebook Features Content Cost per Acquisition 99

FMG Suite

MAY 11, 2021

We took the creative marketing ideas from the webinar and put them together in this article, along with extended, updated content we hope you find valuable. Another creative marketing idea , a spinoff of the dinner seminar, is a wine tasting event with hors d’oeuvres.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A manager has to corral the creative team. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos. Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Failing to test.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here’s everything you need to know to bring a successful B2B product launch to fruition. Create a Product Launch Timeline Before launching a new product, it is critical to create a timeline.

Product 62

Product B2B Buyer Personas Click Rate 62

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Hubspot

NOVEMBER 10, 2017

If you answer "yes" to this question, you're on the right track: video doesn't have to be time consuming, hard, or take any certain production expertise. It CAN be fun - and we'll show you how with this guide on 75 Facebook and Instagram Video Tips in partnership with Wistia and Venngage. Why Facebook and Instagram?

Facebook 78

Facebook Video Marketing Creativity Tips 78

Atomic Reach

FEBRUARY 23, 2023

Subjective criteria drive selection of influencers and creative strategies. Today’s AI now lets you harness creative intelligence data to understand target audience personas, match audiences to influencers, optimize campaign content, and track your performance with measurable KPIs. Irrelevant statistics pass for ROI tracking.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Stevens & Tate

MAY 9, 2023

It also requires understanding emotional advertising , creativity, and proper timing. Instead of designing Super Bowl ads just for the big screens, you want to design them for social media platforms such as YouTube, Twitter, Facebook, Instagram, and TikTok.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

NuSpark Consulting

JUNE 23, 2017

Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information. The idea has been well received, with Facebook Lead Ads increasing the exposure of advertisers, improving user experience and providing better conversion statistics.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Convince & Convert

JANUARY 3, 2013

What do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. But Facebook is not only the El Dorado for “commercial” brands, it is also an ideal marketing tool for humanitarian and charitable organizations.

Facebook 125

Facebook Creativity Generation Social Networks 125

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerrilla marketing isn’t nearly as intense, it’s equally as creative. It provides an outlet for almost unlimited creativity. Street Marketing.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. What are their interests, needs, or pain points that your product or announcement can address?

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Metadata

FEBRUARY 6, 2023

“Just think about that,” says Jonathan Bland, co-founder of Omni Lab, in his DEMAND session How to Build the Highest Performing Ad Creative. You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. To make sure yours is one of the few they see—and click—you need to invest in creative.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Hubspot

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. A/B Testing Facebook Ads.

Facebook 101

Facebook Budget Programs Advertisements Advertising 101

BenchmarkONE

NOVEMBER 23, 2021

This is why having a creative brief is essential. Creative briefs are a tool that agencies use to guide projects from the initial kickoff. Let’s dive into everything regarding writing effective creative briefs. What is a Creative Brief? Creative briefs are standard tools in advertising and marketing campaigns.

Creativity 67

Creativity Paid Search Agency Effectiveness Advertising Agencies 67

Sprout Social

APRIL 9, 2020

There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations. But why assume when you can take the guesswork out of it with creative testing? . Creative assets and messaging pave the path to those goals.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. There are an astounding 2.89

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98