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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Outbrain?

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Cracking the Code on LinkedIn Ad Copy

Anyword

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. So to make things a little easier, here is a short list of recommendations and LinkedIn ad copy best practices. The first rule of LinkedIn ad copywriting is that it must be unique. No Recycling.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

It’ll help you create a loyal community of followers and promote your page and business. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. What is social media SEO?

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How to Determine Your Paid Media Budget

SmartBug Media

Many companies will also use paid media to promote their brand and gain greater visibility in the marketplace. For example, if your ideal customer uses LinkedIn daily, you should make LinkedIn your primary channel for your paid media strategy. The most common way to determine ad spends is by measuring cost per click (CPC).

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How to Get Started with LinkedIn Ads

Sprout Social

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. Of course, Google also offers display ads on their Google Display Network. Display ads certainly have their problems, including the proliferation of ad blockers.

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Important PPC Statistics You Should Know (2022)

DAGMAR Marketing

Pay-per-click (PPC) is an advertising model that enables businesses to promote their company, products, or services online and pay only once an ad has been interacted with. Display Ads. What are display ads? It is easy to determine which advertisements are display ads because they generally contain an image and copy.

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