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How to Use LinkedIn for Lead Generation

Webbiquity

The American Institute of CPAs (AICPA) has a members-only LinkedIn group, which has created the opportunity for a 40 percent growth in membership. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. Once you’ve made the list, go ahead and send a connection request to each person. Make a List.

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Should You Start a Business in Uncertain Times? What Research & Real Business Owners Say

Hubspot

on my Twitter and received a myriad of responses and real experiences, many of which I’ll share below. I spoke with a handful of entrepreneurs about their personal experiences with launching businesses in 2020. Melissa Pedigo, CPA, founder of A CPA Writes. Let’s look at what some real business owners have to say.

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How To Optimize Your Landing Page For Better PPC

Unbounce

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. This is your opportunity to personalize the redirect path as much as possible.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

Those conversions will also cost more this time of year—the CPA for a sale or acquisition on December 22 will likely cost more than it did on June 8. Almost 90% of consumers enjoy personalized offers, so use your first-party data to give them just what they’re wishing for.

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5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth

Hinge Marketing

It’s important to make sure your content educates and informs, while refraining from overt references to personal gain. On Twitter or LinkedIn? Producing high quality, informational content shows clients that you have a strong understanding of your field and their needs. Optimize your website.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list. Webinars and public forums entail lead qualification and follow-up with prospects.

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From Resident Expert to Visible Expert?: The Story of Rita Keller

Hinge Marketing

At Hinge, we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Blogging naturally led to Twitter, where Rita could promote her blog posts and start conversations with others in the industry.

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