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Key Strategies Marketers Must Know for Effective Email Campaigns

Valasys

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

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What is predictive analytics?

Martech

Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” The availability of data exploded, of course, along with the internet, and the number of channels that are sources of data continues to grow.

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11 Email Preview Tools to Try Out Today

SendX

It enables you to reach your email subscribers, grow your audience, automate email sequences, and design emails with a drag & drop editor. Every paid SendX plan comes with unlimited email sends to opted-in subscribers. With this then, there is no need to leave the previewing of your email to your email builder.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy. Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. Constant Contact 2.

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How Generative Engine Optimization Is Changing Content Creation

SmartBug Media

You may have just the right email campaign in mind or have grand ideas for an engaging infographic, and your team is just as excited to drive results. SmartBug Media has you covered with our HubSpot AI Training Workshop ! But you're only human, and you can't drop everything you’re already working on. Curious where to start?

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B2B Marketing Solutions to Combat Burnout

sagefrog

Harnessing Automation to Reduce Workload As automation becomes more accessible through platforms like HubSpot , learning how to utilize these tools effectively can greatly enhance various marketing processes: Automate Repetitive Processes: Tools like HubSpot workflows can automate email campaigns, lead scoring, and data management tasks.

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The State of Email Marketers’ Tech Stack

Litmus

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.