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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

What are the challenges you can expect? What is B2B Marketing Automation? B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. What are the Benefits of B2B Marketing Automation? Guest post by Eduard Klein.

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10 Reasons Why CRM Training is So Important for Onboarding

GreenRope

10 Reasons Why CRM Training is So Important for Onboarding. User adoption is one of the biggest challenges to successful CRM implementation. According to a study done by the Merkle Group , the failure rate of CRM adoption in large companies is close to 63%. This mistake can cost a company both time and money.

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Training Today’s CRM and marketing platforms are being trained to closely watch how your sales and marketing professionals perform their jobs.

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. When marketing automation integrates easily (we’re looking at you, CRM!), Implement marketing automation that doesn’t require “experts” Hidden costs.

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Download the free report What is LLM fine-tuning? Fine-tuning an LLM means training it to make it better at specific tasks, like analyzing customer sentiment or summarizing a patient’s health history. With fine-tuning, you expose the model to examples or data related to the task you want it to complete. Want more insights?

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

What stages has it gone through over that time? What was new about CDP was that it was packaged software that was building a customer database. But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs.

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM! as a hypothetical example.