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Building your generative AI marketing skillset: Training and upskilling

Martech

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. This makes it extremely challenging for more traditional programs to offer “up-to-date” training.

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Working From Home Video Resources

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Here are some useful resources you may not have run across. A workplace productivity study by Panopto and YouGov actually put a dollar value on the cost.). Web conferencing.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. Cross training provides value for broader B2B marketing professionals as well. As a result, we know we will need to get creative in finding cross-training opportunities. Utilize Platform-Specific Resources.

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A Peek into SmartBug's On-Site Business Training Workshops

SmartBug Media

Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business. What Types of On-Site Business Training Workshops Does SmartBug Offer?

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Resource Allocation Strategies for Digital Transformation

Biznology

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities.

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The People Factor in Marketing Automation ROI

Act-On

You divide the profit earned from marketing automation by the cost of that investment. For the sake of simplicity, if your investment is $100 and the cost is $100, you have an ROI of 1 or 100%. If so, your training and onboarding costs will be minimal. But this calculation doesn’t include everything.

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AI in HR: How Machine Learning is Changing Human Resources

Zoominfo

But today, AI is being used in every facet and function of companies, including human resources. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). Time-to-hire and cost-to-hire are two of the most influential recruiting metrics. AI improves employee training.

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