SmartBug Media

NOVEMBER 17, 2023

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations.

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. What is Revenue Operations?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Martech

MAY 17, 2023

Or the tool just is not utilized enough to justify the cost. Step 1: Identify system integrations and process dependencies To avoid disrupting your operations, it is critical to identify what other systems and processes depend on the tool you are planning to retire. Dig deeper: Are you getting the most from your stack?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Tools 98

ClickDimensions

NOVEMBER 28, 2023

Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack Understanding the Unique Challenges for SMBs Unlike large enterprises, SMBs frequently work with more limited resources meaning any investment in sales and marketing technology must be not only effective but also cost-efficient.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack Understanding the Unique Challenges for SMBs Unlike large enterprises, SMBs frequently work with more limited resources meaning any investment in sales and marketing technology must be not only effective but also cost-efficient.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Vision Edge Marketing

OCTOBER 10, 2023

Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. 3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

DiscoverOrg

DECEMBER 4, 2018

A candid interview with Jill Konrath and Synchronoss’ Director of Legal Operations, Dana Huppert. Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. What does the buying cycle look like for legal operations? Huppert wears many hats. risk management.

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

Act-On

NOVEMBER 15, 2023

You divide the profit earned from marketing automation by the cost of that investment. For the sake of simplicity, if your investment is $100 and the cost is $100, you have an ROI of 1 or 100%. If so, your training and onboarding costs will be minimal. But this calculation doesn’t include everything.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation ROI Automation 222

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

Martech

SEPTEMBER 23, 2021

When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth. YoY growth, higher output/volume, lower costs, etc.) Assessing the impact of effective communication.

Cost 124

Cost Planning Work Management Paid Search Agency 124

FunnelEnvy

SEPTEMBER 19, 2022

In this article, we’ll go over a few different ways you can find the right operator for your analytics, including information about the pros and cons of each method. Finally, we’ll offer some general tips on how to set up whoever you choose to operate your marketing analytics to do the best job possible. Internal Assignment.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

Martech

AUGUST 2, 2022

Hopefully that wait is not too long, as having stuff lying around is a cost. ’ Operations and inventory will say ‘just buy what is there’,” said Mark Hart, chief operating officer of Pollen Returns, a pick-up service for e-commerce businesses. And operations? They have been pretty good at delivering the goods.

Work Management 89

Work Management Marketing Management Top of Funnel Planning 89

Salesforce Marketing Cloud

OCTOBER 22, 2021

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver.

Top of Funnel 98

Top of Funnel Marketing AI Work Management Marketing Management 98

SmartBug Media

OCTOBER 14, 2021

Executing a successful marketing strategy means having marketing operations in place. What is marketing operations, and how should you go about choosing the right strategy for your business? What is marketing operations? This is where a solid marketing operations team can help. Read on to find out.

Work Management 105

Work Management Marketing Automation Services Marketing & Strategy Marketing Strategy 105

Choozle

JULY 29, 2021

This is a challenging spot to be in not only as an individual entering the programmatic advertising landscape for the first time, but especially as a leader in the position to hire and train up talent green to this complex world. Your demand-side platforms and ad servers likely have excellent training materials already.

Training 91

Training Advertising Agencies Wiki Advertisements 91

Valasys

DECEMBER 18, 2023

The operability of technology within organizations has become more crucial than ever. This article delves into seven key strategies that organizations can adopt to enhance their tech operability in the coming year. Additionally, they significantly reduce operational costs associated with physical meetings, such as travel expenses.

Organization 40

Organization Work Management Customer Satisfaction Barriers 40

SmartBug Media

AUGUST 4, 2023

As SaaS companies operate on subscription-based models, maintaining high customer satisfaction is crucial for retaining customers and reducing churn rates. In this blog post, we’ll shed light on how to calculate the cost of churn and strategies to mitigate its impact, particularly through automation.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

ClearVoice

FEBRUARY 21, 2024

But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. In this article, we’ll explore actionable strategies and tips to help you master the art of balancing your content needs with your budgetary constraints, ensuring you never have to compromise on quality for cost. Tug-of-war.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Seismic

JUNE 23, 2022

All of these changes require go-to-market (GTM) teams to make strategic investments in how they’re spending their time, money, and resources to ensure that their organization can adapt quickly to change, operate efficiently, and build lasting relationships with customers. It’s what your sellers want. Reduces ramp time.

Training 52

Training Marketing Analytics Tools Budget Programs Case Studies 52

Martech

DECEMBER 8, 2021

Site information, such as the company address and hours of operation, were not labeled. The penalties for businesses aren’t limited to the settlement or attorney fees — they also include the priority shift that is necessary to address accessibility as well as the opportunity cost that involves.

Cost 104

Cost Marketing Websites Paid Search Agency Terms and Conditions 104

Seismic

JANUARY 24, 2022

The year is 2002 and you just accepted a new position at a company that requires two weeks of training before you dive into the good stuff. You have to get this training done and, unfortunately, there isn’t flexibility when it comes to time, date, or location. 5 advantages of computer-based training .

Training 52

Training Class Software Organic Leads 52

Seismic

JANUARY 24, 2022

The year is 2002 and you just accepted a new position at a company that requires two weeks of training before you dive into the good stuff. You have to get this training done and, unfortunately, there isn’t flexibility when it comes to time, date, or location. 5 advantages of computer-based training .

Training 52

Training Class Software Organic Leads 52

Vision Edge Marketing

MAY 16, 2023

When your growth engine is at maximum efficiency, it means that every department within the company is operating at peak performance, aligned around the organization’s business outcomes , and working together to achieve these. High customer acquisition costs, difficulty closing net new customers, or a poor win/loss ratio.

Work Management 191

Work Management Marketing Management Paid Search Agency Lead Scoring 191

Hubspot

DECEMBER 20, 2021

One of these terms is operating expenses , and you are about to get a crash course in understanding and improving your business’s operating expenses. What are operating expenses? Before we get any further, let’s discuss what operating expenses are and why you need to not only know about them but care about them as well.

Course 64

Course Budget Programs Word of Mouth Template 64

Directive Agency

FEBRUARY 16, 2022

You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. What’s the Difference Between Marketing and Marketing Operations?

Paid Search Agency 52

Paid Search Agency Work Management Planning Companies 52

KoMarketing Associates

DECEMBER 29, 2022

In terms of challenges regarding the structure of their martech stack, most respondents (57%) cite overall cost. This is followed by not using the full capabilities of existing tools (40%), a lack of training/experience and support (37%), and an integration of tools (29%).

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

Hubspot

JULY 22, 2021

For operations management, it’s important to understand how productivity works to help your team achieve its goals. Let’s dive into what exactly is operations productivity, how to measure it, and how to make it the best it can be within your organization. What is Operations Productivity? So how do you measure productivity?

Product 72

Product Work Management Training Paid Search Agency 72

Aberdeen

MARCH 7, 2023

However, due to shortages, logistical disruptions, and rising costs, maintaining material quality has become increasingly difficult. According to Aberdeen’s research, the rising cost of raw materials is the top operational challenge manufacturers face in 2023, along with the complexity of global supplier networks.

Enterprise Management 52

Enterprise Management Work Management Cost Marketing Management 52

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Capability 3: Focus on Achieving Operational Excellence Process is fundamental to every organization.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Martech

FEBRUARY 29, 2024

This shouldn’t be just limited to the operations team but should be done for the entire department. Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. In your inbox.

Lead Scoring 103

Lead Scoring Lead Ranking Tips Marketing Management 103

Martech

MAY 16, 2022

As you step off the train armed with a wand, sweet robes and cache of spells, you’re ready to help your company thrive with martech magic. It is marketing operations after all, right? If the CIO solves 500k problems, a CMO’s revenue or cost-saving opportunities must exceed that bar to gain traction. Processing.Please wait.

Budget Programs 78

Budget Programs CMO Paid Search Agency Work Management 78

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value. Train your employees.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Bias Training : Provide training on recognizing and mitigating bias in hypothesis formation.

Training 242

Training Work Management Paid Search Agency Analytics 242

Salesforce Marketing Cloud

JANUARY 23, 2024

The reality is that often much of the knowledge required for effective customer support operations is stored nowhere other than your employees’ brains or in multiple siloed systems, such Confluence, SharePoint, Google Drive, as well as their own electronic devices, notepads, and libraries. Cost savings. Better employee training.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Unbound B2B

JANUARY 10, 2023

The cost-per-lead acquisition is different for every business based on size and market competition. But even as they do so, there is always the underlying question of what the cost of outsourcing lead generation would be for the company. If you’re on the fence about outsourcing, consider how much it would cost to do it in-house.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

ClickDimensions

NOVEMBER 28, 2023

Inefficient Operations 3. Invest in Training and Education In this blog post, we’ll delve into the detrimental effects of these silos and provide actionable insights on how SMBs can break free from these constraints for enhanced efficiency and profitability. Inefficient Operations Data silos breed inefficiency.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) The Real Cost of Duplicates. Are there any costs associated with duplicates I missed?

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134