ClearVoice

APRIL 4, 2022

These two paragraphs above perfectly illustrate the difference between simply creating copywriting for your web products and optimizing your copy for conversions. How to convert customers with stellar Ecommerce copywriting. OK, but how precisely do you create good e-commerce copywriting? Fine-tune your Ecommerce copywriting.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

DivvyHQ

DECEMBER 15, 2022

Whether you're optimizing your website, working on a new one, or developing an app for your customers, UX copywriting is a key piece of the experience. Are you looking for ways to improve your digital customer experience? Our latest article provides a variety of tips from creating engaging copy, to simplifying complex instructions.

Copywriting 88

Copywriting Tips Marketing Websites Optimization 88

ClearVoice

SEPTEMBER 19, 2022

Forget about copywriting 101— this is an advanced guide to sales funnel copywriting. Why is funnel copywriting important, you might ask? Our step-by-step guide shows you the ins and outs of sales funnel copywriting. Start by mapping out the buyer’s journey through each stage of the content marketing funnel.

Top of Funnel 52

Top of Funnel Copywriting Digital Marketing Funnels Funnel Advertising 52

Anyword

FEBRUARY 16, 2022

The marketing and business worlds are full of acronyms – so let’s invent one right now. CBPS, or Copywriter’s Blank Page Syndrome, is a marketing malady whereby, after too much creativity, a copywriter is out of ideas. Your salvation lies in copywriting formulas. AIDA might just be the oldest copywriting formula.

Copywriting 54

Copywriting AIDA Marketing AI Lead Ranking 54

Scoop.it

SEPTEMBER 28, 2021

So it’s no surprise that more than 99% of current video marketing professionals told HubSpot they were going to continue using video in 2021, with 96% planning to maintain or increase their spend. Of course, video is just one form of visual content marketing. 53% of marketers say video helps them raise awareness. In fact, ??80%

Storytelling 96

Storytelling Brand Identity Branding Work Management 96

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Webbiquity

DECEMBER 29, 2015

Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. The following tips will help you to more effectively use storytelling as a marketing tool. Guest post by Natalie Smith. Be Prepared.

Storytelling 100

Storytelling Effectiveness Planning Content Marketing 100

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. Story is ethically agnostic.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

SmartBug Media

NOVEMBER 1, 2019

Once upon a time, a copywriter was the go-to when it came to any and all marketing copy—but that was before the dawn of the blog. Blogging continues to be a priority for marketers, with 53 percent of marketing professionals naming blogging as their top content marketing priority, according to HubSpot.

Copywriting 84

Copywriting Best Practices Content PPC 84

ClearVoice

MAY 23, 2024

They also make sure each piece informs the audience while also building a strong emotional connection with them. They ensure every word is purposeful and focused on driving measurable results that impact your bottom line. Their goal is to amplify your message across distribution platforms , driving engagement and conversions.

Copywriting 52

Copywriting Thought Leadership Content Storytelling 52

Integrated B2B

AUGUST 23, 2019

It only takes one offended person to crumble a multimillion-dollar marketing campaign. If you’re a copywriter, or in any position in the communication industries, people pay attention to what you write—hopefully. How copywriters can ruin a campaign. Specifically, this guide touches on gender, race and sexual orientation.

Copywriting 75

Copywriting Tips Paid Search Agency Content 75

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 105

Marketing AI Content Marketing Enterprise Management Planning 105

ConvertKit

MAY 14, 2019

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

MAY 14, 2019

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). Subject line. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. These five copywriting strategies will help you. All marketers want to create unique yet relevant content for users to remember. Consider neuro copywriting and phonosemantics tricks. They have to develop a more careful approach to content. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Trade Press Services

OCTOBER 9, 2023

Marketing teams are made up of individuals who wear many hats and possess a wide variety of skills. Also called people skills or emotional intelligence , these traits distinguish top-of-class marketing professionals from the pack. Resilience Resilience refers to how marketing teams deal with setbacks, criticism and failed campaigns.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Contently

MARCH 5, 2020

These content marketing methods were usually used in tandem. Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. The new generation of content marketing. Over the past few years, four big shifts have changed the course of content marketing.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. You might be wondering now how this might be applicable to digital marketing. Much has been made of Serial’s storytelling structure. I promise you, it is. Stay with me.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. In other words, you should be putting more effort into developing an attractive company culture and marketing it to the outside world.

Product 204

Product Paid Search Agency Planning Storytelling 204

Unbounce

AUGUST 4, 2021

You’re copywriting— writing for conversions. This blog post will cover four methods for better landing page copywriting and five examples to spark your inspiration. Thanks to Snazzy AI , Unbounce will have AI-powered copywriting features in the future. When you’re crafting words for your landing page, you’re not just writing.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Why you should improve your content marketing.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

ClearVoice

FEBRUARY 26, 2024

Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. Copywriters craft content like website copy, sales collateral, infographics, and product descriptions. It’s data storytelling. Roughly 60.8

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

ClearVoice

MAY 14, 2024

Only 73% of marketers have a content marketing strategy in palace. Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. But, only 40% of them have it well documented. The writer’s role is often not limited to writing.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Contently

SEPTEMBER 1, 2016

Of course, it helps that this is content marketing for a video game, but that doesn’t take away from a legitimately interesting documentary that seamlessly ties in the product it’s promoting. of data storytelling among brands. LD, a former agency copywriter, quit his job a few years ago to become a rapper.

Storytelling 108

Storytelling Brand Identity Branding Best Practices 108

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Matt Heinz.

CMO 168

CMO Planning Storytelling Ad Building 168

Biznology

JULY 27, 2016

If your specialty is digital marketing, and you haven’t tested it yet, it’s time. Savvy local businesses, public libraries, and art museums are quickly catching on to the game’s marketing potential. Virtual Reality and the Future of Marketing. Both technologies offer incredible marketing possibilities.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Circle Studio

APRIL 28, 2022

Marketers should first understand what their audience cares about and ensure that their copy is addressing those interests. How marketers approach writing for social media, their website, and blog articles should differ from the language used for a technical whitepaper or a press release. What issues are most relevant?

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97