Marketing Insider Group

JULY 11, 2023

They can also pay for content by giving up their personal contact information, like: Full name Address Email Phone number If you’re new here, you may be wondering why your target audience would pay for content when they can access so much content for free. Offer Only High-Value Gated Content This is the golden rule.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Sprout Social

AUGUST 21, 2023

Comments like these just scratch the surface of ethical concerns across industries, but the top issues for marketers include: job security, privacy, bias and discrimination, misinformation and disinformation, and intellectual property/copyright issues, which we’ll dive into detail in the next section.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Martech

JULY 13, 2023

The agency has opened a probe into OpenAI and ChatGPT with a 20-page letter seeking the answers to many questions concerning the training of its large language models and use of personal data. Throwing personal data into the mix is just icing on the cake.

Marketing AI 79

Marketing AI Generation Copyright Marketing Proposals 79

Content Marketing Institute

OCTOBER 3, 2018

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. copyright law provides statutory damages up to $150,000 per image for willful infringement. Here’s one way to respond if you get a copyright infringement letter. Click To Tweet.

Social Media 107

Social Media Copyright Branding Brand Identity 107

Salesforce Marketing Cloud

JANUARY 22, 2024

Start your AI journey +700 points Trail Explore Generative AI Tools Here’s an abridged version of the ground rules we’ve set in place. Feel free to adapt them for your own organization if you find them helpful: Don’t input personal, or otherwise sensitive information into any AI tool. Review the voice and tone. Add a disclosure.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Martech

SEPTEMBER 1, 2023

From a marketing perspective, it’s essential to have a strategy that encompasses where and how you will use AI, establishing the guardrails to ensure that everyone is working to a common set of rules and parameters and a plan to make sure your data is ready to be leveraged by various AI applications. If so, how and when?

Marketing AI 126

Marketing AI Ethics Planning Touchpoints 126

Salesforce Marketing Cloud

MAY 24, 2023

With the rise in popularity of GAI tools for personal and business use, good prompt engineering skills can help with your queries. And you can get super creative — even asking the GAI product to reply as someone well known, like Albert Einstein, to get a response from that person’s point of view.

Generation 98

Generation Work Management Copyright Social Media 98

Sprout Social

MAY 31, 2023

Meeting the right person with the right message at the right time is only getting harder. Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. Luckily, AI is here to help.

Marketing AI 121

Marketing AI PR Work Management Marketing Management 121

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. It also enables a unified brand voice in customer communications and cuts response time in half through rules-based features, like our Suggested Replies. How is artificial intelligence used in marketing?

Marketing AI 131

Marketing AI Lead Ranking Paid Search Agency Marketing Management 131

Top Rank Marketing

AUGUST 25, 2023

Reuters “If you want a rule of thumb: consider everything you tell an AI service as if it were a really juicy piece of gossip.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Scoop.it

OCTOBER 20, 2020

But as you might guess, there are some rules and potential complications that come with curating content that you don’t own. First, content curation isn’t plagiarism, scraping, or copyright violation—or shouldn’t be,” entrepreneur Tim Parker writes. Like any other creative work, digital content is protected by certain copyright laws.

Curation 76

Curation Ethics Copyright Content 76

B2B Memes

NOVEMBER 8, 2010

The aggrieved author is quoted by Time as saying that the magazine “broke the rules of the Internet basically, and the Internet got pissed off.”. What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

Salesforce Marketing Cloud

OCTOBER 26, 2021

Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. We asked consumers how marketers could best balance their need for privacy with the desire for real, personalized communication from brands. Here’s what we heard: 1. Be explicit.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

Scoop.it

OCTOBER 12, 2023

Even when you’ve gathered it from credible sources, it’s best to check its authenticity to rule out the possibility of human error. So, it’s advised that you ask for permission from the originator to avoid copyright issues and prevent yourself from committing regulatory violations. Plus, content gets obsolete with time.

Curation 100

Curation Ad Frequency Content Marketing Content 100

RebelMouse

AUGUST 16, 2023

Google News has developed into the crème de la crème (best of the best) of all platforms offering personalized news updates from various content sources. Settings: For ranking, personalization is essential. These regulations cover various topics, including user experience, transparency, copyright, and content quality.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed. Get your copy of The New Rules of Marketing & PR on Amazon. Congrats David!

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Convince & Convert

JULY 30, 2015

And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. Brands need to leverage authenticity and connect to consumers on a personal level. Salesforce Executive Strategist, Adam Brown. Read on for the full highlights: [link].

Copyright 135

Copyright Paid Search Agency Budget Programs Content 135

Sprout Social

OCTOBER 18, 2018

Beyond those basic rules, here are some of the other components to cover in a social media policy: 1. While these kinds of rules might seem restrictive, it’s often best for larger companies to err on the side of caution. Alternatively, you may just have a list of rules to follow within your company social media policy.

Social Media 111

Social Media Media Guidelines PR 111

Hubspot

SEPTEMBER 20, 2021

The Federal Franchise Rule states that the FDD must be disclosed to a potential franchisee no less than 14 days prior to them signing a franchise agreement or paying any money to the franchisor. Item 14: Patents, Copyrights, and Proprietary Information: This section dictates how the franchisee may use any patents and copyrights.

Copyright 66

Copyright Terms and Conditions Work Management Marketing Management 66

Writing on the Web

MAY 11, 2012

That’s why, to avoid serious copyright infringement or even just the simply bad manners that are possible on this popular social pinboard, it’s vitally important to practice good Pinterest etiquette. Always pin from the original source: This rule is first because it’s most important.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Marketing Insider Group

JUNE 4, 2015

Given the increasing amount of intellectual property lawsuits being filed , as well as the expanding pace of new trademark, patent, and copyright registrations, small businesses must be more careful than ever before when it comes to successfully navigating trademark use.

Copyright 100

Copyright Comparison Guidelines Small Business Marketing 100

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

Optinmonster

MAY 18, 2021

This helps personalize their experience and gives you a higher chance of converting them into customers, leads, and subscribers. You can personalize their experience and match the expectation of the visitor. SeedProd has tons of free stock images that you can use without any copyright issues.

Landing Pages 77

Landing Pages Twitter Optimization Template 77

Webbiquity

JUNE 16, 2022

This article presents a look at the etiquette of web scraping and what ethical rules and legal measures exist regarding automatic web data collection. What are the Rules of Etiquette for Web Scrapers? This is how you agree to their rules regarding web scraping. Don’t violate copyright law. Be respectful.

Privacy Policies 143

Privacy Policies Copyright Terms and Conditions Work Management 143

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Hubspot

SEPTEMBER 18, 2018

But pictures found in this way are almost always subject to restrictive copyright terms. Creative Commons was created as an alternative to restrictive copyright laws, and allows authors and creators (of images, animations, music, and more) to license their works for distribution and further use. NonCommercial-ShareALike.

Creativity 75

Creativity Copyright Blogger Landing Pages 75

Sprout Social

JUNE 23, 2020

You’ll receive similar notifications if your account is deemed compromised or otherwise violates the platform’s rules while hacked. They’re concise, thoughtful and personable. The tips above are both straightforward and proactive for personal accounts and businesses alike.

Twitter 145

Twitter Dwell Lock-In Privacy 145

Hubspot

FEBRUARY 24, 2021

While lives can be complicated, they can also be as simple as a person in front of a camera," says Kelly Hendrickson , social media marketing manager at HubSpot. Keep in mind that YouTube has strict copyright rules. The main benefit of repurposing live content is saving time and money.

Facebook 99

Facebook Content Youtube Copyright 99

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Convince & Convert

JULY 8, 2014

Copyright 2014. Address the Human, Personal Need We can talk about productivity and collaboration all day. Here’s my rule: Aim for 70-80% of your language to be focused on the audience’s YOU, and about 20-30% on self-references (me, my, our). They shouldn’t have to. Source: Kathy Klotz-Guest.

Trust Marketing 151

Trust Marketing Copyright Marketing Prospects Differentiation 151

Hubspot

APRIL 1, 2018

Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You can't encourage people to upload your cover to their personal timelines. Don't worry about the old '20% text' rule, but still try to stay visual. Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos.

Template 101

Template Facebook Guidelines Banners 101

US Data Corporation

SEPTEMBER 19, 2019

Don’t forget to check the rules on mailing abnormally-shaped direct mail pieces with the post office before committing to die-cuts; your postage rates will probably be different than mailing a traditional postcard. ©2017 " US Data Corporation " Use of this feed is for personal non-commercial use only.

Campaigns 40

Campaigns Copyright Response Rate Cost 40

US Data Corporation

SEPTEMBER 19, 2019

Don’t forget to check the rules on mailing abnormally-shaped direct mail pieces with the post office before committing to die-cuts; your postage rates will probably be different than mailing a traditional postcard. ©2017 " US Data Corporation " Use of this feed is for personal non-commercial use only.

Campaigns 40

Campaigns Copyright Response Rate Cost 40

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. The person who’s work I’m quoting benefits from the wider exposure. For better or worse, there are no hard and fast rules you can follow when it comes to content sharing.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

ClearVoice

MARCH 27, 2019

In this article, we will review what the EU Copyright Directive is and what the legislation passed on Mar. We also have interviewed several SEO specialists to get their take on how the EU Copyright Directive will likely impact digital marketing, and what that specifically means for SEO specialists and content marketers of today and tomorrow.

Copyright 61

Copyright SEO Paid Search Agency Advertising Agencies 61

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. offers a free, limited-option personal account as well as a free trial of its premium content syndication services. Including Microsoft, Renault Nissan and the University of San Francisco is what Scoop.it

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89