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AI copyright could lead to new Marketing opportunities

Kevin Indig

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. This is the power of Ahrefs Webmaster Tools!

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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. These trends are breathing new life into content gates.

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Fuel Your Business Growth Strategy With Google News

RebelMouse

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Last month Google processed its five-billionth takedown request from copyright holders. Only four were original content. One was deleted.

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

The next time you’re on the prowl for a how-to or a home remedy for a cold, you might notice the components of search engines like Google. . How nice of you, Google, to want visitors to stay on your site and your site only. Some companies have dedicated teams for content building, copyrighting and site optimizing; many do not.

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

The introduction of generative artificial intelligence (GenAI) into the search experience via Google’s SGE and Bing’s Deep Search has caused unprecedented search ranking volatility. The tool also facilitates a more collaborative and efficient editing environment similar to Google Docs.