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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development.

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Market Research Guide

Excelsior Research

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Corpus data is often selected and collected systematically, and curated for specific research or analysis, while scraped data uses tools to absorb as much information as possible. The bad: Scraped data may include copyrighted or trademarked material. The main difference between scraped and corpus data is how it’s collected.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

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When You Should and Shouldn’t Use AI for Content

ClearVoice

And yes, with this information (and internet research), the system can create a helpful and informative blog post. But it lacks the creativity, experience, and wisdom that professional writers or designers have. But those words and images might be under copyright protection. Expressing your brand voice AI is fast.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. But, it’s not all smooth sailing.

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The 6 Risks of AI Content

Animalz blog

Industry and article research. Risk of copyright infringement and legal challenges. Generative AI is designed to write at all costs, pumping out content even when there is limited data in the dataset. Legal Risk Technology has a tendency to develop faster than regulations can keep up. Lack of copyright protection.