The Re-emergence (and Growing Importance) of Content Gating for GTM Programs
ANNUITAS
FEBRUARY 13, 2024
the general growth marketing ethos that GTM content should be free and freely available (and that this benefits things like SEO and Demand Experience more than it harms GTM performance), 2.) the lack of thoughtful, progressive strategies for form data capture that lead to most GTM organizations simply asking ‘too much’ on forms.
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