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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

the general growth marketing ethos that GTM content should be free and freely available (and that this benefits things like SEO and Demand Experience more than it harms GTM performance), 2.) the lack of thoughtful, progressive strategies for form data capture that lead to most GTM organizations simply asking ‘too much’ on forms.

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

Copyright Office , content generated by AI or originated primarily by AI cannot be verified as original and is, therefore, not able to be copyrighted or owned by your brand. Vague or misaligned briefs can lead to content that misses the mark, wasting resources and opportunities to drive your audience deeper into the funnel.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

This can help businesses meet their content creation demands efficiently. Intellectual property and copyright issues: Public AI tools rely on pre-trained models, which may raise concerns regarding intellectual property and copyright. First, because models may have been trained on others’ copyrighted material.

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

Some companies have dedicated teams for content building, copyrighting and site optimizing; many do not. Resources to cope with high-demand projects. Get started today and generate more traffic and leads for your business. You’ll need to consider a publishing cadence that works for your team’s bandwidth.

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I hope you can make it.

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Enjoy A Demand Funnel Cocktail

Marketing Insider Group

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. I have to admit that this project was a lot of fun. To our customers there is no funnel.

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How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

Engagio

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. People thought you had to choose between a lead-based or an account-based funnel. Copyright TOPO, 2019. For the demand funnel, yeah?