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Top 5 XR and AI marketing trends in 2023

Martech

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. Coming soon — an AI version of you!

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Poll customers both directly and indirectly via ‌service agents that resolve inquiries.

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The Responsible Approach to Generative AI

Content Standard

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. They are cloud-based platforms that allow users to interface with pre-trained AI models directly in an unstructured environment. In 2013, Velocity Partners published a viral Slideshare titled Crap Content.

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How to craft an effective AI use policy for marketing

Sprout Social

Another 93% also aim to increase AI investments to scale customer care functions in the coming three years. AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. Since these models take time to train themselves on new information, they may overlook the newly added information.

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Beyond the Ghosts: Unmasking the realities of AI and MMM

ScanmarQED

A reliance o n the past ChatGPT, the well-known AI language model, leverages pre-existing data to train its models. This depiction it would seem – current AI technology not controlled by the paranormal – is limited by the knowledge it has been presented with and the experience it has been shown (much like MMM trained on past data).

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How to Find the Best Background Music for Videos

Vidyard

Decide What Role Music Will Play in Your Video Some background music for videos is designed to provide a sub-perceptual lift. Large: Get custom music made for $300 to $1,000. Custom music is great for when you plan to reuse the song and want it to become associated with your brand, as is the case with the music from many commercials.

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RebelMouse Q1 2022 Platform Performance Updates

RebelMouse

Here’s a bit more of what we’ve been up to since the start of the year: RebelMouse Continues to Outperform Major Publishing Platforms in Core Web Vitals Report - April 2022. Layout & Design Tool Upgrades. Published Date View. JavaScript-Based Rendering for Custom Feeds. Signed Exchange: Case Studies on Performance.