Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Firstly, it allows for more in-depth conversations by breaking free from Twitter’s character limit. Utilise multimedia content to enhance your conversations.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR! Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research.

PR 62

PR Ideal Customer Profiles Content Touchpoints 62

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? Here ’s our advice. Discussing PR with the CEO can be awkward, really awkward. Ultimately this should demonstrate how PR activity contributes to the growth of a business’s bottom line. Trust us – we’ve got the data to back it up.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Moves the conversation away from the crisis. Influencer marketing has grown from a $1.7

PR 128

PR Work Management Paid Search Agency Planning 128

Champion Communications

NOVEMBER 8, 2023

Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. There’s a disconnect between the content used to generate new opportunities and the content used to nurture those conversations.

PR 62

PR Touchpoints Sales Cycle Email Campaigns 62

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Optimising the power of B2B PR can help businesses reach new audiences, build trust, and win new business.

PR 62

PR Tips B2B B2B Sales 62

Champion Communications

JUNE 20, 2023

One of the biggest challenges facing our B2B tech clients at the moment is slow conversion rates. They are having a lot of good conversations, sending a lot of proposals and then nothing. So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals?

PR 62

PR Validation Conversion Rate Press 62

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. It is difficult to imagine a scenario where this doesn’t become a PR disaster. The post Marketing giant ‘admits it listens to your conversations to sell targeted ads’ appeared first on MarTech.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Conversion Ads 115

Sprout Social

MAY 31, 2023

For example, the Indiana University marketing and communications team relies on insights from Sprout’s Social Listening tool to stay up-to-date on campus conversations and get ahead of potential crises. We’ll continue to find more applications for AI in communications, media and PR. Artificial intelligence is here to stay.

Marketing AI 118

Marketing AI PR Work Management Marketing Management 118

Champion Communications

DECEMBER 15, 2022

74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . Generating trust, validation, and credibility (60%), brand awareness (54%) and nurturing sales conversations (54%) were all cited ahead of lead generation as the top reasons for PR investment.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 114

Merchandising Marketing Analytics Tools Conversion Lead Ranking 114

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Cue data storytelling.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Contently

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch. That will get your news public without any awkward conversations.

PR 167

PR Cable Press Paid Search Agency 167

Champion Communications

JULY 7, 2023

It’s important to monitor the conversation around a story so that you can continue to be involved. The post PR Insights: The Art of Newsjacking appeared first on Champion Communications. It can be used to see things like which journalists are reporting on a story and how your decision-makers feel about particular stories.

PR 62

PR Broadcasting Social Media Act-On 62

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 81

PR Public Relations Brand Identity Branding 81

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Champion Communications

JULY 26, 2023

Be nice to them – they are on the front line of prospect conversations and are your best means of testing messaging. The post PR Insights: Thought Leadership and Deepening Relationships appeared first on Champion Communications. Keep talking: Don’t stop talking to sales! See the results of this here.

Thought Leadership 62

Thought Leadership PR B2B Thought Leadership B2B Sales 62

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Champion Communications

FEBRUARY 11, 2022

I have less than two months until my PR apprenticeship journey is over, and I am a fully qualified PR professional. There is always something new to get stuck into, a conversation to be a part of, or a new story angle to explore. The post Taking the alternative route into PR appeared first on Champion Communications.

PR 62

PR Consulting Buzz High Quality Lead 62

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience. In a world where visual media is killing the radio, podcasts have emerged to save it.

PR 52

PR Public Relations Broadcasting Case Study 52

Buzz Marketing for Technology

SEPTEMBER 15, 2010

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Tags: Communications Conversational Marketing PR.

PR 100

PR Conversion Ning Digg 100

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” How PR Differs from Advertising.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

ClearVoice

JULY 29, 2022

While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from? Over the past few years, there have been many different examples of PR crises in the news.

PR 52

PR Public Relations Content Thought Leadership 52

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. The post A tech journalist on the 5 best and worst practices of B2B PR appeared first on Biznology.

PR 135

PR Practices B2B Blogger 135

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion.

PR 100

PR PageRank Brand Identity Branding 100

Go Beyond SEO

JULY 26, 2021

Convenience = Conversions. Some efforts are more for awareness, PR, or education. These efforts will indirectly impact your sales, and tracking true conversions is not the priority. . Is your conversion process all about you, or is it as convenient as possible for your clients? So why are they so incredibly popular?

Conversion 78

Conversion Landing Pages PR Conversion Rate 78

Champion Communications

MARCH 30, 2021

Champion Communications, the B2B PR consultancy that helps technology companies grow has been chosen by global fulfilment solutions provider, GreyOrange, to provide strategic communications in the UK and EMEA. It’s therefore our job to make sure that GreyOrange is playing a leading role in these conversations in the months to come.”.

PR 62

PR Fulfillment Work Management Press 62

Marketing Insider Group

NOVEMBER 8, 2021

Once audiences are built, you can track their conversations over the course of time or in many cases, in real-time. This is called audience conversation analysis. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either.

Buyer's Journey 345

Buyer's Journey PR Content Analysis 345

Martech

MAY 17, 2024

You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Add earned media — a specific type of PR — to the mix, and things get even murkier.

Press 61

Press Startups PR Public Relations 61

BDB

MARCH 1, 2024

Now, regardless of whether there’s any truth behind this number – even the most tried and tested marketing strategies aren’t an exact science – it’s true that your chances of conversion are more likely to increase if you nurture your audience across multiple touch points. 1 So, is adding PR to your marketing mix a no brainer?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Walker Sands

JULY 21, 2021

With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections. What are some initial observations you’ve made about gender-representation in tech and PR?

PR 52

PR Impressions Class Thought Leadership 52