Scoop.it

APRIL 4, 2019

You can add important sources through RSS feeds and social media monitoring. PR teams are responsible for the world’s image of your company, so it’s essential for them to have instant access to all public commentary and news about your organization. This way, your PR team can rely on all employees to be their eyes and ears!

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Convince & Convert

OCTOBER 17, 2011

Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. I don’t mean read your RSS feed or scour your Twitter stream.

Social Media 150

Social Media Media RSS Work Management 150

Convince & Convert

DECEMBER 27, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Practices 168

Practices Best Practices Paid Search Agency Skype 168

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Elegant Management of PR and News. Match Content With Conversion. Purpose.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Elegant Management of PR and News. Match Content With Conversion. Purpose.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. As news is picked up, easily organize into a beautiful "In the News" module.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Convince & Convert

NOVEMBER 22, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Find us on iTunes: [link].

Skype 132

Skype Social Media Work Management CMO 132

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Retweet them.

Social Media 100

Social Media Media Digg PR 100

Convince & Convert

MARCH 15, 2013

The RSS feed is: [link]. While Jake is the sole social media manager for Garmin, he has been able to enlist the help of other PR companies and friends to answer questions and offer advice in the industries that Jake is not as familiar with. We couldn’t do it without them! Listen Now . Find us on iTunes: [link].

Communities 140

Communities Mobile Advertising Emarketing Stats 140

Convince & Convert

APRIL 26, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. ” What, conversely, do you like least about social? And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. News feeds. Search engines. Newsletters.

Public Relations 48

Public Relations Tips B2B RSS 48

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

NOVEMBER 15, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. Listen Now. Find us on iTunes: [link]. Tweetable Moments.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Convince & Convert

JUNE 14, 2013

And from Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. ” Right now, there are three different worlds: marketing and sales, PR communications, and IT. From Cision , a free online content marketing kit. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Skype 119

Skype Social Media Communities Case Study 119

Hubspot

APRIL 5, 2018

Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. This PR tool is a great way to stay on top of your business' online reputation and react to online mentions of your brand in a timely manner. Google Voice. Google Voice , albeit only available in the U.S.,

Google 78

Google Adsense Tools Doubleclick 78

Chris Koch

MARCH 19, 2010

Find and track the relevant conversations in social media and online. Take an active role in social media by engaging with customers and influencers in the various forums where conversations are taking place. Take an active role in facilitating and managing conversations, such as creating a blog or community. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

MAY 10, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. Back when he was working in PR at Intuit, he joined Facebook and Twitter for his own personal use, and before he knew it, Intuit was saying, “From a brand perspective, we should start using this to communicate.”

Social Media 143

Social Media Activities Media Skype 143

B2B Marketing Savvy

AUGUST 11, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. If you like the read, please subscribe to my RSS feed. Once a news release is “dropped on the wire”, the bots and RSS, Google and the search engine look-alikes all combine to scale the message widely.

RSS 40

RSS PR Advertising Agencies Media 40

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Im Jay Baer.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

B2B Marketing Savvy

AUGUST 18, 2009

If you like the read, please subscribe to my RSS feed. dot.com BBC News The web at 20 and other topical technology conversations. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Article Digests, PR in a 2.0

Twitter 40

Twitter Facebook RSS PR 40

B2B Marketing Savvy

AUGUST 27, 2009

If you like the read, please subscribe to my RSS feed. Twitter blurs the line between marketing, PR, web, advertising, training, etc. With coverage now rolled up and analytics presented, conversations have turned from “starting” to “sustaining”. . Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Case Study 40

Case Study Case Studies Barriers Buzz 40

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. My Analog B2B Roadmap for Framing the Social Media Conversation. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries).

Social Media 40

Social Media Digg Media PR 40

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. My Analog B2B Roadmap for Framing the Social Media Conversation. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries).

Social Media 40

Social Media Digg PR Media 40

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. But, it's not all conversational. Messaging you deliver to your audience that creates conversations, rather than stems from them.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

B2B Marketing Savvy

AUGUST 13, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Biznology

JULY 17, 2012

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. None of my pieces have ever resulted in a fire storm.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] jaybaer Seriously, you are missing the boat on the Double Down. Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

B2B Marketing Savvy

AUGUST 6, 2009

The conversation quickly turned to a discussion of how its even trendy now to spend less and still look fantastic. In fact, much to my surprise their opinions of the brands were very different than I expected and were also evolving during the conversation. Great instant empathy for community conversation.).

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

B2B Marketing Savvy

SEPTEMBER 22, 2009

Read time = 3-4 minutes) In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#. In traditional AR/PR schools this would be a “spokesperson&#. To be most useful, marketing conversations must be real-time or near that.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

Online Marketing Institute

NOVEMBER 2, 2009

You can’t afford not to be part of that conversation. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

B2B Marketing Savvy

SEPTEMBER 28, 2009

Read time = 3-4 minutes) With the buzz around social networking, I’m struck by how small the conversation seems to be regarding investor community/investor relations. IR pros, in my experience, are among the best at networking and engaging in community conversation. Sun Microsystems: Official Investor Communications.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

B2B Marketing Savvy

OCTOBER 29, 2009

A starting point for conversation w/the approval/Legal team: conceptually, present the idea that Twitter participation falls into predictable categories: many very low risk, some with higher risk, some peppered with significant risk. Listen in, join the conversation (link to presentation/paper abstract)”. Product and trade news.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120