Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SmartBrief - Marketing

FEBRUARY 26, 2024

Newsletters are highly effective in moving interested parties (mid-funnel) to conversion (bottom of funnel), over time. These audiences may include current employees, investors, partners, the press and the local community. That is a 40x ROI. Litmus ) 18% of companies achieve email marketing ROI greater than $70 per $1 invested.

Top of Funnel 122

Top of Funnel Newsletter Planning Peer-to-peer 122

Salesforce Marketing Cloud

MAY 23, 2024

On average, brands saw: A 76% increase in click through rate. A 45% increase in conversion rate. The effort resulted in a 35% higher open rate, a 201% increase in click-through rate and a 45% increase in conversion rate. A 49% increase in average order value. A 96% increase in revenue.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

Marketing Insider Group

MAY 30, 2023

Image Source: SuperOffice CRM AI have the ability to automatically converse with customers in a way that is natural and intuitive, providing immediate support and assistance. This AI tool for small business marketing will double check your written copy, making sure it’s professional, polished, and ready for the presses.

Small Business Marketing 249

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 249

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. It will also help your sales team increase customer conversion rates and minimize the cost of acquiring new customers. to address pressing wants and needs.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Zoominfo

OCTOBER 5, 2021

There are significant drops in open rates of emails with day names in the subject line. It can be difficult, especially with limited resources and pressing deadlines. But when you’re starting out with those initial conversations, don’t risk anything. Today Soon Last Day Friday before [holiday] 6. Check this out!!!!!!)

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics.

Paid Content 78

Paid Content Acquisitions Cost per Acquisition Marketing AI 78

Envy

MARCH 4, 2021

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. You first need to know a leak exists so consistently investigate, look for clues like: Low conversion rates from specific landing pages. High unsubscribe rates following certain emails.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

SmartBug Media

MAY 26, 2022

Whatever the reason, it’s time to step out of your comfort zone and press record because video in your sales strategy has many benefits. Sales representatives who use video in relationship-building and sales emails beyond prospecting see five times higher open rates and eight times higher open-to-reply rates.

Sales Cycle 97

Sales Cycle Top of Funnel Video Marketing Advertising Funnels 97

BenchmarkONE

AUGUST 26, 2020

This post will cover some basics that will help you pull it off so you can feel confident that your email is mobile-ready before you ever press send. In 2019, mobile opens accounted for 46 percent of all email opens. Recent trends show us that mobile open rates are only likely to increase. And with nearly 1.7

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Cetera Financial Group saw a 600-percent increase in email click-through rates. Lenovo boosted click-through rates by 4.5 times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. press@vidyard.com. Tradeshift increased page views by 231 percent. Media Contact: Brad Hem.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

DECEMBER 10, 2020

Video Marketing Program of the Year: Most Impactful Use of Video Content and Analytics Across Marketing Channels to Boost Conversions and Generate More Pipeline. Since he started using video, Sam has achieved 95% open rates and three times higher reply rates, which help him land meetings with large enterprise accounts. .

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Hubspot

FEBRUARY 14, 2024

And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Colgan’s emails following this framework achieved 79% open rates. 13% reply rates. New Email Regulations Ackerman warns about a more pressing issue for email marketers. The email received a 48.63% open rate. 11.30% click rate.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. Broken emails lead to less conversions.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Belkins

NOVEMBER 29, 2020

Open statistics will help you to learn about their preferences and behavior to create more targeted messages. Such a wise approach will also facilitate your clients' guidance through the sales pipeline, significantly enhancing your appointment conversion and retention rates.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

BenchmarkONE

MARCH 23, 2022

Onboarding is crucial, but it often gets pushed aside for more pressing matters. However, you have to improve email open-rate, engagement, and conversion rates to obtain that ROI. Take this example: email marketers know that their campaigns are bound to fail if subscribers don’t open emails. Ask for help!

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. According to 43 percent of sales and marketing professionals , collecting enough data on leads is the biggest conversion barrier. Target the Right Leads. Close With a Question.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

In the end, after many conversations, there will be two kinds of opportunities: “closed-lost” (boo) or “closed-won” (yay!). Conversations that used to happen in meetings are happening in emails instead. Research is important, but you’ll need more than that to take the conversation to the next level. Keep the conversation moving.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. In fact, 55% of B2B professionals say that marketing personalization leads to higher rates of sales conversions and future growth. Unfamiliar with the term? What is Email List Segmentation?

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. According to 43 percent of sales and marketing professionals , collecting enough data on leads is the biggest conversion barrier. Target the Right Leads. Close With a Question.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Vidyard

NOVEMBER 11, 2020

This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. This is a major reason why you’d be hard-pressed to find a corporate website without a product explainer video on their homepage. Craft a Compelling Subject Line.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. According to 43 percent of sales and marketing professionals , collecting enough data on leads is the biggest conversion barrier. Target the Right Leads. Close With a Question.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. press@vidyard.com. Video is the next frontier when it comes to connectivity and building trust.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Scoop.it

MAY 20, 2020

Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer. Press coverage. But to get them into a habit of opening and reading your newsletter, focus on creating a format they can expect each time. Step 4: Make sure your emails get opened.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

EveryoneSocial

FEBRUARY 3, 2021

Whether it is a formal press release or branded content on social media, these communications build the company’s public image and impact the perception of a brand and its products or services. Press releases and financial reporting are another way that companies share messaging about the organization with the outside world.

Planning 59

Planning Enterprise Management Work Management Lead Scoring 59

Vidyard

NOVEMBER 28, 2018

Increase conversions with templates, sequences, and personal video for outbound communications. Instead of simply reporting email opens and clicks, we help Sales understand precisely when content like video and other attachments are viewed and by whom so that they can respond at the right moment.”

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 65

Vidyard

NOVEMBER 28, 2018

Increase conversions with templates, sequences, and personal video for outbound communications. Instead of simply reporting email opens and clicks, we help Sales understand precisely when content like video and other attachments are viewed and by whom so that they can respond at the right moment.”

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 70

Crimson Marketing

DECEMBER 12, 2014

In a study asking entrepreneurs about their email marketing strategies and testing, respondants reported seeing open rates of 50-70% after including effective subject lines and mentions of free products. Email marketing technology can lead to quick conversions. Email marketing is not finished when you press “send.”

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Vidyard

AUGUST 30, 2016

Including the word “video” in the subject lines of your emails can increase open rates by 7-13%. Plus, including the video splash screen in the actual email itself can increase click-through rates by 2x. Increase conversions. conversion rate. Without a doubt, video is your audience’s medium of choice.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

DECEMBER 10, 2020

Since he started using video, Sam has achieved 95% open rates and three times higher reply rates, which help him land meetings with large enterprise accounts. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

SmartBug Media

AUGUST 20, 2019

Think about the solicitors who ring your doorbell, fake a two-minute conversation, and then immediately slam you with a sales pitch about a product you’ve never heard of. Start slow and open the conversation like you would if you were meeting someone new in person. Perfect starter conversation.

Response Rate 78

Response Rate Tips Outreach Email Marketing 78

Delivra

JANUARY 17, 2019

One of the easiest ways to engage with leads and nurture them to the point of conversion is by using email drip campaigns. Consider these email marketing statistics : B2C marketers using automation receive conversion rates up to 50%. Open rates are more than 70% higher with automated messages. Webinar campaigns.

Lead Nurturing 55

Lead Nurturing Sales Qualified Leads Campaigns Top of Funnel 55

Optinmonster

JUNE 22, 2020

Small businesses across the globe are embracing SMS marketing because it earns higher open rates than email. Provide higher open rates for the company. OptinMonster is the world’s best lead generator and conversion toolkit on the market. And ultimately boost your conversions. Plus, it’s fast!

SMS 85

SMS API Trigger Marketing Template 85

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). I have no idea what their open rate is, but 23.3% of the Facebook-using email openers.

Click Rate 152

Click Rate Facebook PR Social Media 152

Vidyard

MARCH 27, 2018

With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video content to help marketing teams enhance website experiences and increase online conversion rates. A genuine thank you to our customers from Quorum.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65