Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. It has been an inflection point and people have realized that this technology has reached a point where you could have meaningful human-like conversations and drive efficiency. Interview edited for length and clarity.)

Marketing AI 82

Marketing AI CPO Verticals Terms and Conditions 82

Metadata

SEPTEMBER 28, 2023

Joe didn’t actually say that, but our conversation did kickstart my fascination with Metadata. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Why would I share this story with you? It’s too risky.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Marketing Insider Group

AUGUST 5, 2020

So, establishing this recognition with automatic retargeting is going to help boost conversions. Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer). Improves Personalization.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Martech

OCTOBER 23, 2023

For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. This is also the time to engage with your audience and create meaningful emotional connections.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Buffer

JANUARY 6, 2021

In particular, Maria and I connected and had great conversations around the freedom and creativity that can come with being unconstrained by VC investment and how that can help us have a more pure focus on the customer, and ultimately more compounding long-term success. You have quite a following in the product management community.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Metadata

DECEMBER 5, 2023

In that case, you might consider experimenting with LinkedIn’s thought leader ads to see if they spark good conversations with prospects. For example, if you’re trying to create demand, you may experiment more with brand awareness ads on Facebook than if demand expansion was your goal. Similarly, suppose your goal is to revive demand.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Webbiquity

JUNE 8, 2020

The number of candidates that should be shortlisted is based on your recruitment conversion rates. Based on recruiting data from Jobvite , the average recruitment conversion rates are: Application to Interview conversion rate: 12%. Interview to offer conversion rate: 17%. Based on this data.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

SmartBug Media

DECEMBER 5, 2022

Chief people officer (CPO). Plenty of people are afraid of uncomfortable or difficult conversations. At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief operating officer (COO). Chief financial officer (CFO). Chief marketing officer (CMO). Chief growth officer (CGO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Martech

FEBRUARY 17, 2022

You also want the QR code to be tied to a tracking link so that you can measure how many conversions are actually driven by the code. “You need to have a clear call to action so that someone wants to use the QR code when they see the ad,” said Glazer. This opens up the opportunity for commission-based partnerships in the future.”.

Advertising Channels 100

Advertising Channels Campaigns CPO CTR 100

LeanData

JANUARY 27, 2023

Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram. Involving the Sales Team in Product Innovation Whether conversations happen in internal forums or externally with customers, Sales teams live and breath customer pain points.

Allocation 52

Allocation CPO Marketing Management Terms and Conditions 52

Engagio

MAY 23, 2023

AI Reason 1 Highly targeted advertising: Demandbase offers highly targeted advertising that allows customers to reach their desired audience with personalized messages, resulting in better engagement and conversion rates. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Martech Advisor

FEBRUARY 14, 2020

We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations. Twitter’s Valentine’s Day marketing campaign Love Twitter gets real with love conversations in New York, San Francisco, Seattle, and London.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Seismic

OCTOBER 25, 2022

Enablement Planner makes it easy for your team to align content and training to what the field needs, enabling them to have even better conversations with customers that accelerate deal closure. Guided Assembly is an intuitive, guided experience that makes it easy for sellers to assemble personalized content for every client conversation.

Planning 52

Planning CPO Content Training 52

Aberdeen

DECEMBER 21, 2022

The event provided an opportunity for many insightful conversations with company executives and customers. Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Follow him: @omerminkara, LinkedIn .

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. By making a consistent effort to optimize your social media marketing efforts, you can get closer to accomplishing conversion through social.

Social Media 40

Social Media Optimization CPO Media 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. To do so, we’ve introduced view-through conversion tracking, enabling our customers to track account-specific view-through visits and conversions driven by their awareness advertising.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Mereo

DECEMBER 21, 2023

Based on conversations with executives and from market pulse conversations with our client’s buyers, in 2023 there was a lot of “paralysis” as B2B leaders looked for clarity. In 2023 we certainly saw some softness in B2B purchasing. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Lenny's Newsletter

AUGUST 15, 2023

Therefore, my early conversations were not with security people but rather with developers and entrepreneurs, especially founders of companies in the DevOps space. Spenser Skates, the founder of Amplitude , stopped at 30 conversations and later realized he should have talked to more: “We did not talk to nearly enough.

Validation 52

Validation Startups CPO B2B 52

Mereo

MARCH 24, 2022

Your goal is not to get through a conversation; it is to uncover real issues and opportunities — identify issues, intensify the pain and help the buyer internalize it. On average, people spend 60% of conversations talking about themselves and that number jumps to 80% over digital platforms. Stop talking. Ask good questions and listen.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. And Jira started coming up in the conversations. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Opportunity-to-closed-won: This metric measures pipeline conversion to closed-won business and helps you see which channels have inflated pipeline numbers. Liam says your worst-case closed-lost-pipeline % should be around 75%.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Mereo

SEPTEMBER 15, 2022

Some describe PLG as a business methodology in which the product itself primarily drives user acquisition, expansion, conversion and retention. Another form of PLG describes it as an end user–focused growth model that relies on the product as a primary driver of customer acquisition, conversion and expansion.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Mereo

AUGUST 29, 2019

It even keeps in the conversation go-to-market components including wholesale distribution, contract manufacturing and consumer packaged goods manufacturing. There is no disconnect, no moment of someone raising their hand to say, “That is wrong. That is not what we have here.”.

Work Management 51

Work Management Bundling Marketing Management Differentiation 51

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM CPO Intent Acquisitions 46

PathFactory

FEBRUARY 19, 2020

To get a better picture, let’s take a look at an example by Nick Edouard, Co-Founder, and CPO of PathFactory, of how B2C platforms use personalization to create superior experiences: “There’s something familiar about logging into today’s leading consumer platforms.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

LEADership

NOVEMBER 12, 2013

At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. In my experience of working with clients across various industries, I have seen that the best way to reduce cost per lead is to: Drive greater conversion. Here is one I have seen frequently: [link].

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40

Buffer

NOVEMBER 30, 2020

After recommitting to a path of long-term sustainability in 2017, I had conversations with our main venture capital investors, and it became clear that our choice of path was not a great fit for the investment. By the end of 2019, this support system was fully established, and I am confident this group has made me a better leader over time.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Mereo

MAY 26, 2021

Regardless if they are account executive, pre-sales engineer, or renewal sales professional, every salesperson in your organization needs to be able to engage in clear conversations about the differences and added customer value the subscription offering affords. This starts with the value proposition messaging.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94

Seismic

MAY 11, 2021

Highlights from our conversation can be found below. Krish Mantripragada, CPO | Seismic. I was recently joined by Seismic Chief Product Officer Krish Mantripragada to discuss the ins and outs of AI-guided selling , what it means for sellers and marketers, as well as Seismic’s vision for AI in sales.

Marketing AI 59

Marketing AI Paid Search Agency Companies CPO 59

Webbiquity

JUNE 6, 2011

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ He’s a Twitter Top Marketing Professor.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100