Lenny's Newsletter
SEPTEMBER 5, 2023
” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.
Lenny's Newsletter
AUGUST 29, 2023
” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js Art by Natalie Harney.
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Lenny's Newsletter
SEPTEMBER 12, 2023
In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.
Marketing Insider Group
AUGUST 5, 2020
So, establishing this recognition with automatic retargeting is going to help boost conversions. Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer). Improves Personalization.
Lenny's Newsletter
AUGUST 8, 2023
If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Every prosumer product (e.g. About 20% were solo founders.
Lenny's Newsletter
AUGUST 15, 2023
Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space. Art by Natalie Harney. Forty percent (nearly half!)
Metadata
JANUARY 8, 2024
Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Opportunity-to-closed-won: This metric measures pipeline conversion to closed-won business and helps you see which channels have inflated pipeline numbers. Liam says your worst-case closed-lost-pipeline % should be around 75%.
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