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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. When I started using Metadata at Armorblox, the leads were coming in (to an extent), but few were turning into revenue. With leads coming in, I felt like the Marketing team was doing its job.

Cost per Lead 52
Cost per Lead CPO B2B Marketing Advertising Agencies 52
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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Want to learn more about Metadata?

Cost per Lead 52
Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52
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