Lenny's Newsletter
AUGUST 29, 2023
We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney. and in 120 other countries.
Lenny's Newsletter
SEPTEMBER 12, 2023
” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney.
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Lenny's Newsletter
SEPTEMBER 5, 2023
” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.
Lenny's Newsletter
AUGUST 15, 2023
Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space.
Mereo
SEPTEMBER 15, 2022
Some describe PLG as a business methodology in which the product itself primarily drives user acquisition, expansion, conversion and retention. Another form of PLG describes it as an end user–focused growth model that relies on the product as a primary driver of customer acquisition, conversion and expansion. We can help.
Lenny's Newsletter
AUGUST 8, 2023
If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. About 20% were solo founders. Art by Natalie Harney.
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JANUARY 8, 2024
Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Opportunity-to-closed-won: This metric measures pipeline conversion to closed-won business and helps you see which channels have inflated pipeline numbers. Liam says your worst-case closed-lost-pipeline % should be around 75%.
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