Metadata

NOVEMBER 7, 2023

In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. From there, they’d retarget audiences across channels and run conversion rate optimization (CRO) tests to see what resonated best. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. I was instantly hooked. The pivot paid dividends almost immediately.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Metadata

SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Joe didn’t actually say that, but our conversation did kickstart my fascination with Metadata. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. Your CPL or CPO after a few campaigns are just your benchmarks.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

DECEMBER 5, 2023

In that case, you might consider experimenting with LinkedIn’s thought leader ads to see if they spark good conversations with prospects. Optimize for pipeline (not CPL) and use auto-pause My biggest gripe with native ad channels is that you can only optimize toward vanity metrics like leads, impressions, and clicks.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Although I admit CPL and similar metrics are solid leading indicators of paid social success, they’re not close enough to the dotted line to be the primary proxies.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Want to learn more about Metadata?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52