Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. They will inevitably cut into the click-through rates of top-ranking pages. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. SEO and PPC Work Best Together — Here’s Why.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 155

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 155

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. However, marketers have seen the price of ads on major social platforms – particularly Facebook and Instagram – increase in recent years.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Hubspot

NOVEMBER 5, 2019

Finding these numbers could tell you whether you need to update your social strategy or not.; To calculate your social share of voice, measure your mentions across your social networks. Hint: Your social media analytics tools can be helpful when calculating this number. Customer response rate. .;

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

Convert

JANUARY 25, 2021

Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). Defining goals is a fundamental component of any digital analytics attribution plan. But not all goals are made equal. Revenue Goal.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Clickthrough Click Rate 59

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Since you can target more than just keywords, you aren't limited to the Google results page. Frankly -- because it works.

Display 78

Display Google Marketing Analytics Tools Paid Search Agency 78

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. Outline The Path.

Social Media 103

Social Media Media Business Work Management 103

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

EveryoneSocial

FEBRUARY 8, 2021

If you are on this post about social media KPIs, then the impact of being active on social networks is glaringly obvious. But to truly understand the business value and showcase to your team, managers, or executives the results — you have to actively measure important KPIs that prove the true value.

Social Media 106

Social Media Media Top of Funnel Work Management 106

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes. 38% said poor tools.

Social Media 109

Social Media ROI Media Marketing Analytics Tools 109

BOP Design

JANUARY 3, 2018

Is your marketing strategy looking a little lackluster or not driving the results you are looking for? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Here are three quick tips to refresh your existing B2B marketing strategy. Ready to update or refresh your B2B marketing strategy?

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. that would be a viable hypothesis.

eCommerce 151

eCommerce Social Media Tactics Word of Mouth 151

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Use the Right Tools for Social Media Measurement. Without some sort of benchmark, it’s impossible to determine your ROI.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Moz

JANUARY 22, 2019

This process is often described as a funnel because you're guiding the customer toward your conversion point. And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. The first step is to set up a funnel visualization in Google Analytics.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

JANUARY 13, 2014

Google Analytics is another option for non-HubSpot users. Social media? Of those sources, which social networks, keywords, and websites are sending visitors your way? This information is also accessible via the HubSpot Sources report or Google Analytics. Google Analytics can also help here as well.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JUNE 26, 2019

If you’re a PPC marketer, you might know how time-consuming these campaigns can be. If you have a lot of other marketing tasks on your plate, this process can seem daunting. Integrations include: Google, Bing, and Yahoo ads programs. He says the PPC manager is helpful to both lead-gen and ecommerce accounts.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

LeadSquared

SEPTEMBER 12, 2014

The average session duration for visitors coming from social media is 48.08% higher than site average. The bounce rate for these visitors is 80% lower than the site average. Goal Conversion Rate is 39.05% higher than the site average. This proves how amazingly well-engaged is the traffic coming from social media.

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Promote blog posts on other marketing channels, like social and email. Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts. What Is Content Marketing Strategy?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. And Vine doesn’t have any analytics.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Hubspot

JANUARY 29, 2015

What''s a marketer to do? Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Hubspot

DECEMBER 19, 2012

Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Below, we list 12 ways you can use social data to improve your marketing. Here's how.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Webbiquity

SEPTEMBER 14, 2017

Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. With Gartner predicting the global business intelligence and web analytics tools market to reach $18.3 Test Your Hypothesis. Customer Acquisition by Channel.

Analysis 231

Analysis Optimization Paid Search Agency Companies 231

TrustRadius Marketing

MARCH 28, 2022

You need to market where the people are, so…where are they? Today everyone is on social media to communicate, collaborate, entertain themselves, and shop brands. Social media marketing (SMM) is one fast and simple way to make human connections with consumers whether by responding to tweets or by implementing a targeted ad campaign.

Social Media 52

Social Media Social Marketing Work Management Marketing Management 52