Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. The reason I’m not converting has nothing to do with the length of your headline or whether the model in the photo is looking at your product. It simply means that the search keyword, ad, and landing page should all be about the same thing.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content.

Landing Pages 99

Landing Pages Template Paid Search Agency Acquisitions 99

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Outgrow

OCTOBER 29, 2021

Best Giveaway Tools to Boost Your Conversion Rate [FREE+Paid]. An online giveaway is a promotional contest where a company or an influencer gives away for free a product or a service to a contestant from a pool of entries randomly. Social share options with Facebook, Pinterest, and Twitter. Easily embeddable entry form.

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

KoMarketing Associates

MAY 25, 2022

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours. Optimize Ad and Landing Page Copy .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. A reader can just pause at the products they find interesting.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

SendX

JULY 6, 2021

Making consumers aware of your products and services through email marketing gives them an informed decision about your products and how they can benefit them as consumers. The benefits of segmenting your audience go much further than improving conversion rates, increasing revenue, and saving advertising spend.

Template 195

Template Email Marketing Tips Brand Identity 195

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Where is your audience most active when researching your products/services? Clearly outline the desired visitor actions to shape your campaign process. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

SendX

JUNE 25, 2021

Making consumers aware of your products and services through email marketing gives them an informed decision about your products and how they can benefit them as consumers. The benefits of segmenting your audience go much further than improving conversion rates, increasing revenue, and saving advertising spend.

Template 195

Template Email Marketing Tips Brand Identity 195

Webbiquity

JUNE 7, 2018

Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

OCTOBER 9, 2018

They reach a product page or even the checkout page, but then leave the site before completing their order. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Webbiquity

AUGUST 1, 2019

Linking to your calendar: Enable your prospects to select their own timeslot to book an appointment with you to learn more about your product or service. If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Unbounce

MAY 15, 2020

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. The highest conversion rates aren’t an accident—they’re the result of fine-tuning each element of your campaign on a continuous basis. Too expensive. Too time-consuming.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Twitter is another solid option.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Webbiquity

OCTOBER 30, 2018

Unless your business is online 24 hours a day and running in different time zones, you may not be getting the most out of premium web hosting rates. To increase overall website conversion rate, analyze your landing pages and the conversion rate optimization (CRO) tools and best practices being used on the site.

Small Business Marketing 177

Small Business Marketing Marketing Websites Conversion Practices 177

Webbiquity

MARCH 30, 2021

You can switch up your personalization efforts by tailoring your landing page, incentives, rewards, offers, and recommendations to foster a personalized experience based on the prospect’s industry, browsing history, online behavior, and stage of purchase. You can connect with him on Twitter or LinkedIn.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

ConvertKit

NOVEMBER 20, 2020

Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Create a free ConvertKit account. You can control communication 100% with your audience.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Anyword

MAY 16, 2022

CTAs come in all shapes and sizes, but strong action verbs (such as start, get, or download) help increase conversion rates by creating a sense of urgency. Landing Pages. Choosing an effective call-to-action, or CTA, for your landing page can often make or break your conversion rate.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. A well-optimized landing page increases conversions and grows your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Envy

MARCH 4, 2021

Certain content pieces, or highest revenue-generating products. Every funnel can have leaks (leads exiting the sales process , such as leaving a page before submitting contact details). It’s important to take action and plug these leaks, be it through optimizing a form, a landing page etc. Company size.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

SmartBrief - Marketing

FEBRUARY 11, 2024

Text-based CTAs: Simple hyperlinked text directing readers to specific landing pages or websites. Social media CTAs: Inclusion of social media icons or buttons to encourage followership and engagement on platforms like Facebook or X (formerly known as Twitter).

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Determine Product Messaging. To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. Sellers and marketers have to collaborate to develop this consistency in product messaging.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Unbounce

OCTOBER 22, 2020

This year, more people are showing an openness to try new brands, experiment with new products, and make an effort to shop local. Check out how to create smarter ecommerce landing pages for the holidays , including expert advice on how to write copy for gift-givers and use the holiday rush to your advantage. Geeze, math is hard.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

PureB2B

MAY 18, 2021

However, social media marketers must be aware that actually reaching out to customers requires more customization, and therefore can be their focus instead of daily general posts about the company and/or the product. How does this contribute to higher conversions? The key to that productivity is marketing automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

However, social media marketers must be aware that actually reaching out to customers requires more customization, and therefore can be their focus instead of daily general posts about the company and/or the product. How does this contribute to higher conversions? The key to that productivity is marketing automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

Oktopost

NOVEMBER 9, 2023

With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences. For example, if a LinkedIn ad offers a guide on increasing sales, the landing page should focus on opting in to receive that content guide.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Optinmonster

AUGUST 17, 2021

It helps you to grow your email list, drive more sales, and get higher conversion from any of your calls to action (CTAs). OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates. 6) Create Visually Appealing Landing Pages .

Lead Scoring 86

Lead Scoring Lead Ranking Generation Webinar Metrics 86

Optinmonster

FEBRUARY 11, 2024

If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. To put this into action, think about what actions would both get users more comfortable with your product and help get the word out.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84