Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. More diverse sales teams are shown to perform better on several key metrics.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Video marketing helps persuade and entice the audience to a specific brand that drives conversions.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. This shift toward AI integration isn’t just a trend, it’s a strategic move that’s already paying off.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Martech

APRIL 3, 2023

A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships. And it’s not just a passing trend, as 43% of these marketers plan to increase their budget for an online chat as a conversational delivery channel.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Lead Forensics

APRIL 16, 2024

AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. According to a study by Forrester, companies that leverage AI for lead generation experience a 70% increase in qualified leads , translating to more time spent closing deals and less time spent chasing dead ends.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ClearVoice

JULY 7, 2023

Improving Customer Engagement and Conversion Rates with Data-Driven Insights Engagement and conversion rates are some of the easiest metrics to track. Leveraging Data to Improve Engagement One could argue the engagement rate is the most critical data point of social media marketing. Learn from A/B tests.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Only B2B

AUGUST 21, 2023

By analyzing trends and conversations, businesses can understand the pain points and challenges faced by their target audience. Research by Forrester indicates that companies that excel at lead nurturing generate 50% more sales qualified leads at a 33% lower cost. Overcoming Challenges in Automated List Building A.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Martech

MAY 4, 2022

Here are three ABM strategies, stemming from these pillars, Cerretani believes can help marketers improve their conversion rates. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Incorporate ABM into top-of-funnel channels. Why it’s hot. Why we care.

Account Based Marketing 111

Account Based Marketing ABM Webinar Metrics Effectiveness 111

Full Circle Insights

OCTOBER 1, 2022

That’s why monitoring activation rates should be a top priority. The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). The email tone on the right was changed to be more empathetic and yielded a conversion rate of 7% versus 1.5%

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Madison Logic

AUGUST 2, 2023

According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. With data-driven ABM, you engage with an account at a level that demonstrates empathy in a way other B2B tactics don’t. And it works. Let’s explore the 4 practices of using data in ABM: 1.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Aberdeen

NOVEMBER 14, 2019

The report takes a close look at the buyer intent data tools industry to see what’s going on in the market, looking at market drivers, patterns, trends, industry conditions, development rate, and more. When used correctly, she says that data can drive your marketing efforts, increasing conversion rates and revenue.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Only B2B

MARCH 6, 2024

You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Martech Advisor

NOVEMBER 28, 2019

According to a recent Forrester Consulting study, commissioned by Infogroup , “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of marketing organizations—96 percent, in fact—have had campaigns negatively affected by data pollution.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). The email tone on the right was changed to be more empathetic and yielded a conversion rate of 7% versus 1.5%

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Optinmonster

AUGUST 19, 2023

In this article, we’ll share 20 recent and relevant affiliate marketing statistics you need to find profitable opportunities and boost your conversion rates. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100. Let’s get started.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Albert

AUGUST 10, 2018

“At Wipro,” Coghlan continues, “we’re currently prioritizing tracking customer trends, optimizing conversion rates throughout the customer journey, contextualizing online marketing bot experiences , and exploring content automation by implementing multiple aspects of AI.”.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Madison Logic

JUNE 28, 2023

Finally, keep a pulse on market trends and shifts that may impact the competitive landscape. By closely monitoring key performance indicators, engagement metrics, and conversion rates, you can more easily identify areas of improvement and make data-driven decisions to optimize and enhance campaign outcomes.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

ViewPoint

MARCH 6, 2012

According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. In the process it increased conversion rates by 136%.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Madison Logic

NOVEMBER 30, 2023

Analyze this data to identify patterns and trends that indicate increasing or decreasing engagement as well as what topics and messages are resonating the most.   Make sure to measure the conversion rate of target accounts from one stage of the buyer’s journey to the next.

Demand 52

Demand Brand Identity Branding Work Management 52

Golden Spiral

NOVEMBER 7, 2022

Advertising costs will trend down. What pages on your website, other than landing pages, have the highest bounce rates? Which emails have the highest click through rates in the last six months? Which ads have the highest conversion rates? Forrester warns against cutting brand awareness efforts.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

PureB2B

FEBRUARY 19, 2017

In today’s digital world, personalization is an integral part of any business’ marketing endeavors, and it’s also one of the biggest trends in marketing. Personalization Increases Engagement and Conversions. It’s hard to argue against a 50% increase in sales leads generated at a 33% lower cost per head, according to Forrester Research.

Lead Nurturing 87

Lead Nurturing Personalization Lead Scoring Lead Ranking 87

ClearVoice

JUNE 11, 2019

And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Not every trend is worth following.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. I think the biggest AI trend we’ll see in the next couple of years is the ability for AI to make emotion-based decisions. So, what can salespeople expect and be prepared for in 2024?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Bump Up Conversions. Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Outreach

NOVEMBER 16, 2021

In an August 2021 commissioned study conducted by Forrester on behalf of Outreach, almost one-third of B2B sales leaders said their forecasts were derived by selecting key deals and adding in qualitative analysis to arrive at their final number.

Forecasting 52

Forecasting Ad Building Budget Programs Work Management 52

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). To achieve a higher conversion rate and a more efficient revenue team, you need to define which key activities are signals of buying intent (e.g. Source: Forrester , 2021). Not exactly. 68% of B2B buyers prefer to research online independently.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Seismic

APRIL 2, 2019

According to a study done by Forrester, 77% of decision makers claim sellers don’t understand their issues and where they can help. Instead, sales and marketing teams define success by diving into key metrics such as content adoption within the sales team, content engagement with customers, conversion rates and revenue.

Class 45

Class Organization Forrester Paid Search Agency 45

Unbounce

MAY 8, 2019

A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. When you offer landing pages and conversion optimization as a service to your clients, you gain control over campaign assets. Want to see conversion optimization in action? Is win-win-win a thing?

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Bump Up Conversions Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65