Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Albacross

NOVEMBER 4, 2021

68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. This trend will continue in 2022. Source: Forrester , 2021). What Types of Buyer Intent Data Do You Need? First-party Intent data. Intent Data for Sales.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Likewise, solutions like Uniphore Q empower online sales meetings by validating a buyer’s sentiment toward offers and value propositions in real time with a shocking 99.83% accuracy.

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

Directive Agency

FEBRUARY 22, 2019

As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead. This trend isn’t changing anytime soon. New Customers: Using “Search” as Buyer Intent Signal. Identified ideal buyer intent keywords.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. data that another provider has provided) to determine buyer intent is equally unreliable.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

DiscoverOrg

AUGUST 7, 2018

Get in front of buyers earlier in the buying process. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online. Intent data allows sales and marketing teams to initiate contact with buyers earlier in the buying cycle. Use cases for Intent data. Find out now.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. Make your ABM practice more agile, effective and engaging by: Adding trending keywords based on new customer challenges and your differentiation . Partner with sales to leverage insights at every stage with: Engagement trends and alerts.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62