5 Ways You Can Add Social Proof to Your Landing Pages
SEPTEMBER 16, 2014
2013 New Year’s Resolutions for the B2B Marketing Department
DECEMBER 30, 2012
It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Conversion Architecture. Test landing pages for conversion. Online Display. Video is a proven marketing tactic that increases engagement and conversions.
Before & After: The Optimization of a Flawed Landing Page
FEBRUARY 10, 2012
Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible. That means conversion rates will be low, and page abandonment rates will be high. And confusion among site visitors means lower conversion rates. See if you can identify the mistakes and how to fix them!
10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
APRIL 19, 2012
There's a call-to-action that is so amazing every visitor is going to click on it (congratulations, your CTA has a great click-through rate!), but when they get to your landing page, they abandon because they realize they've been duped (congratulations, this exercise was a tremendous waste of you and your visitors' time!). Unfortunately, what happens all too often is the ol' bait and switch.
The Ultimate Cheat Sheet for Creating Awesome Landing Pages
OCTOBER 28, 2011
Are your landing pages optimized to their best visitor-to-lead conversion potential? Hidden Top/Side Navigation: Reduce friction as well as your landing page's bounce rate and increase the chances your visitors will stay on your page by hiding any top and side navigation bars from your page. Testing: In marketing, there's never a one-size-fits-all approach to things.