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AUGUST 5, 2013 [Conversion Rate, CTR] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
What’s the average click-through rate of a link shared on Twitter? won’t show up in keyword research tools)? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). To that end, 94.7%
| | WEBBIQUITY
FEBRUARY 7, 2010 [Conversion Rate, CTR] Search Engine Marketing (SEM) Best Practices
Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Geographic display—a global campaign needs a higher budget than one limited to one or a few countries. Key words and phrases that get few impressions or a low conversion rate can be culled later. Implement conversion tracking. Digg this!
NOVEMBER 8, 2013 | VOLACCI
[Conversion Rate, CTR] Facebook Power Editor: Make Your Social Ads Convert
AUGUST 19, 2013 | HUBSPOT
[Conversion Rate, CTR] How to Save Up to 50% on Your PPC With Quality Score
AUGUST 5, 2013 | WEBBIQUITY
[Conversion Rate, CTR] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
JUNE 13, 2013 | B2B MARKETING MENTOR
[Conversion Rate, CTR] 5 Lessons Learned in Site Retargeting
MAY 6, 2013 | WEBBIQUITY
[Conversion Rate, CTR] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
JUNE 18, 2012 | HUBSPOT
[Conversion Rate, CTR] A Simple Guide for Setting Up Your First Google AdWords Campaign
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| | WEBBIQUITY
MAY 6, 2013 [Conversion Rate, CTR] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
Display Advertising: Targeting Options 101 by RKG Blog. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. Sam Owen presents five tips for getting the most out of Google’s Auction Insights tool, from competitive research (“You can also start to try and learn a little about the strategy of your competitors. search engine marketing. by PPC Hero.
| | EARNEST ABOUT B2B
APRIL 28, 2011 [Conversion Rate, CTR] The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
What’s left in the hat will gets spent on PR and keeping your ear to the ground with marketing intelligence and sales support tools. Let’s get onto the nitty gritty of response rates. Source: DMA response rate report. Source: DMA response rate report. Studies have shown that if you cut the length of copy in your email in half, you could see up to a 16% increase in click through rates. Source: DMA response rate report. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2% open rate, but a 2.6%
| | HUBSPOT
JUNE 18, 2012 [Conversion Rate, CTR] A Simple Guide for Setting Up Your First Google AdWords Campaign
Using the Keyword Tool on AdWords. If you're having trouble coming up with keywords for your business, the Google AdWords Keyword tool can help you come up with ideas. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Theses tools also show you the popularity and average cost of each keyword. But fear no more! Right.
| | HUBSPOT
OCTOBER 10, 2011 [Conversion Rate, CTR] 5 Key Metrics to Measure Success of Paid Search Campaigns
The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group. 2: Click-Through Rate. Click-through rate was the #1 most common answer. Low click-through rates are a sign that either your keywords or your ad creative (or both) need improvement.
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WEBBIQUITY | MONDAY, JANUARY 17, 2011 [Conversion Rate, CTR] Best Social Media Stats, Facts and Marketing Research of 2010
At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. And which tool works best for that? Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Conversely, telemarketing and direct mail saw the biggest declines in spending. MORE >>
HUBSPOT | MONDAY, AUGUST 19, 2013 [Conversion Rate, CTR] How to Save Up to 50% on Your PPC With Quality Score
did a similar analysis based on CPA and found that high Quality Scores also correlate with lower CPAs : With a Quality Score of 10, you’ll pay 80% less per conversion than an advertiser with an average Quality Score of 5. This tool will do an instant audit of your PPC account across 8 different key performance metrics, including impression-weighted Quality Score. AdWords ad extensions, such as sitelinks, make your ads bigger with more places to click, so they increase CTR at no extra cost. Marketers often ask me, “What’s the one metric I should optimize for? How much lower? MORE >>
VOLACCI | FRIDAY, NOVEMBER 8, 2013 [Conversion Rate, CTR] Facebook Power Editor: Make Your Social Ads Convert
With the Power Editor tool, you can optimize your ads to help increase their conversion rates with features such as: ad placement, conversion specs and ad objectives. The Power Editor tool allows advertisers to choose where their ad will be displayed on Facebook. For example: Sponsored story mobile ads had a click-through rate of 0.79% compared to a 0.327% CTR for desktop ads (SocialCode, 2012). Or, if you’re promoting a sponsored story and looking to get more click-throughs, you could choose to display mobile only ads. MORE >>
WEBBIQUITY | THURSDAY, FEBRUARY 18, 2010 [Conversion Rate, CTR] Best AdWords Tips and Tactics of 2009, Part 2
Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Ron Jones steps through the process of structuring content for AdWords campaigns, developing keyword lists and setting up ad groups, along the way identifying helpful resources and tools such Permutator. by Search Engine Land. Digg this! MORE >>
HUBSPOT | THURSDAY, OCTOBER 27, 2011 [Conversion Rate, CTR] 101 Signs You're an Inbound Marketer
You can calculate visitor-to-lead conversion rates in your sleep. You could have a full conversation in acronyms, including CRM, CTR, SEO, and CTA. You use tools to streamline as much of your marketing as possible. You’re a little bit embarrassed to even *suggest* increasing your paid search or display ad budget. In casual conversation you've said, "That would make a great ebook," or "I'm doing a webinar on that." ( Tweet this! ). You brainstorm secondary conversion offers at lunch. We inbound marketers need to stick together! Twice. MORE >>
- [Conversion Rate, CTR] Technologies are no longer the great disruptors; the consumer is. E-STORM | FRIDAY, MARCH 11, 2011
- [Conversion Rate, CTR] 5 Lessons Learned in Site Retargeting B2B MARKETING MENTOR | THURSDAY, JUNE 13, 2013
- [Conversion Rate, CTR] 3 More Tips for Optimizing SEM Campaigns WEBMARKETCENTRAL | FRIDAY, MAY 22, 2009
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