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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


What’s the average click-through rate of a link shared on Twitter? won’t show up in keyword research tools)? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%). To that end, 94.7%

The Complete Display Ads Overview For B2B Marketers


Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue.

Buying Online Display; Click-through Rate & Conversion Considerations


The online display industry has gone through significant changes over the years. Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. The mighty click through rate. Attribution Modeling.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference? Average Clickthrough Rate (CTR). for display ads.

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26 Awesome Search Engine Marketing Guides


So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful? 9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis by KISSmetrics. Your Guide to Targeting Prospects on Google’s Display Network (Part 1) by The Daily Egg. Help! by WordStream.

7 AdWords Features You Didn't Know Existed


Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. These campaigns are for businesses who place more value on a phone call than a website visit conversion. This type of conversion allows you to create a bidding strategy based on how much value your company places on a phone call. 2) Ad Extensions.

7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)


To see post-level view counts as well as total view count, sort the columns within the tool by number of views, and pick a time frame like one month. 2) CTA Clickthrough Rates. The metric you should most closely measure for CTAs, then, is your click-through rate, or the percentage of folks who clicked on the CTA. How to Improve Your CTA Clickthrough Rates. analytics

A Simple Guide for Setting Up Your First Google AdWords Campaign


Using the Keyword Tool on AdWords. If you're having trouble coming up with keywords for your business, the Google AdWords Keyword tool can help you come up with ideas. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Theses tools also show you the popularity and average cost of each keyword. But fear no more! Right.

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60 Marketing Acronyms Every Industry Pro Should Know


It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. BR: Bounce Rate. A U.S.

Content Retargeting: A Marketer's Guide to Getting Started


SEO has always been an effective lead generation tool for my company, though we identified a need to better connect with the website visitors we were drawing in. The WordStream blog has about half a million visitors each month and has seen a compound monthly growth rate of 8.4% Very low conversion rate ( under 2% ). People who visited one of our free tools.

Facebook Power Editor: Make Your Social Ads Convert


With the Power Editor tool, you can optimize your ads to help increase their conversion rates with features such as: ad placement, conversion specs and ad objectives. The Power Editor tool allows advertisers to choose where their ad will be displayed on Facebook. Conversion Specs. To catch up, check out my first blog on audience targeting.

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The Ultimate Dictionary of Marketing Terms You Should Know


It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 9) Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. 14) Churn Rate.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

What’s left in the hat will gets spent on PR and keeping your ear to the ground with marketing intelligence and sales support tools. Let’s get onto the nitty gritty of response rates. Source: DMA response rate report. Source: DMA response rate report. Studies have shown that if you cut the length of copy in your email in half, you could see up to a 16% increase in click through rates. Source: DMA response rate report. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2% open rate, but a 2.6%

The ABCs of Content Marketing: A Glossary of Terms


Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Conversion Rate. Conversion rates give you an idea of how good you are (or how good your content is) at converting visitors into leads, or leads into customers. Agile. And trust me, there will be failures.). Analytics. Blogging.

How to Save Up to 50% on Your PPC With Quality Score


I did a similar analysis based on CPA and found that high Quality Scores also correlate with lower CPAs : With a Quality Score of 10, you’ll pay 80% less per conversion than an advertiser with an average Quality Score of 5. This tool will do an instant audit of your PPC account across 8 different key performance metrics, including impression-weighted Quality Score. How much lower?

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11 Expert PPC Guides, Tips and Techniques (and One Rant)


Display Advertising: Targeting Options 101 by RKG Blog. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. Sam Owen presents five tips for getting the most out of Google’s Auction Insights tool, from competitive research (“You can also start to try and learn a little about the strategy of your competitors. search engine marketing. by PPC Hero.

Best Social Media Stats, Facts and Marketing Research of 2010


At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. And much more.

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Search Engine Marketing (SEM) Best Practices


Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Geographic display—a global campaign needs a higher budget than one limited to one or a few countries. Key words and phrases that get few impressions or a low conversion rate can be culled later. Implement conversion tracking. Digg this!


5 Key Metrics to Measure Success of Paid Search Campaigns


The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group. 2: Click-Through Rate. Click-through rate was the #1 most common answer. Low click-through rates are a sign that either your keywords or your ad creative (or both) need improvement. #3:


101 Signs You're an Inbound Marketer


You can calculate visitor-to-lead conversion rates in your sleep. You could have a full conversation in acronyms, including CRM, CTR, SEO, and CTA. You use tools to streamline as much of your marketing as possible. You’re a little bit embarrassed to even *suggest* increasing your paid search or display ad budget. 101 Signs You're an Inbound Marketer.

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Best AdWords Tips and Tactics of 2009, Part 2


Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Ron Jones steps through the process of structuring content for AdWords campaigns, developing keyword lists and setting up ad groups, along the way identifying helpful resources and tools such Permutator. by Search Engine Land. Digg this!


3 More Tips for Optimizing SEM Campaigns


Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion. Keep your content network clean. Be sure to save your work.