Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI can tailor customer interactions, leading to deeper engagement and loyalty. Customer insights. Incorporate contingencies for data security, privacy and compliance considerations.

Marketing AI 118

Marketing AI Contingency Planning Work Management Digital Transformation 118

Martech

NOVEMBER 29, 2021

Under-promise, be transparent and your customers shouldn’t blame you. from Rae Armantrout, “Contingencies” in Conjure (Wesleyan UP, 2020). As we’ve said before, one thing that’s going to leave its mark on this holiday season is the supply chain. Editorial Director. Poetry corner.

Transparency 117

Transparency Internet Marketing Intent Customer Surveys 117

Vision Edge Marketing

SEPTEMBER 12, 2023

Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends. This could include metrics such as rate of growth compared to the competition/market, customer lifetime value, market share, and employee productivity. Are you positioned for success ?

Planning 223

Planning SWOT Allocation Contingency Planning 223

Marketing Insider Group

DECEMBER 4, 2019

However, on the landing page, everything is contingent to the details based on the companies products and solutions. There is no lack of superlative words that marketing copywriters can use to attract visitors and turn them into paying customers. SEO only influences the rankings but does not control them. Attention Grabbing Headline.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

Vision Edge Marketing

JANUARY 26, 2021

Your strategy outlines how your organization will achieve its goals, offset competitors , and meet and serve the needs and expectations of existing and prospective customers. Developing a strategy entails understanding your company’s target customer, value proposition, and core and competitive capabilities.

Contingency Planning 232

Contingency Planning Marketing & Strategy Paid Search Agency Tactics 232

Salesforce Marketing Cloud

OCTOBER 7, 2021

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. Make sure customers’ items are saved to their carts in case they leave your site. Are you creating a sense of urgency with your messaging?

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

Drew Neisser

SEPTEMBER 8, 2023

B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there’s hope—what if the line from prospect to lifetime customer might be as simple as I-C-P?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Qualified Leads Marketing Budget 52

Stevens & Tate

FEBRUARY 20, 2024

E mbracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations. Campaigns that not only meet but anticipate customer desires, as discussed in Predictive Analysis in Marketing. Personalization at Its Best AI excels in creating personalized experiences for users.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. For many, it’s been a slow march to get customer loyalty to where it’s at now.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Vision Edge Marketing

JANUARY 24, 2023

Is it fully customer-centric? Example: Does it factor in the most frequent customer pain points? The specific outcomes, ideally, in customer-centric terms, your organization must achieve to declare success. Another might be, “grow our top 3 customer segments with our core products and services by X% per segment by FYE.”

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Vision Edge Marketing

MARCH 14, 2023

Customer experience , new customer acquisition, and new product development ranked as the top three planned investments over the next 24 months. Capability 1: Shine a Spotlight on Analytics Proficiency Over the years, the way prospects and customers perceive suppliers has evolved significantly. Recommended Action Steps.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Zoominfo

FEBRUARY 15, 2018

But how your customers feel when they engage with you matters more.” Don’t find customers for your products, find products for your customers.” – Seth Godin. Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. Care enough to create value for customers.

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Martech

NOVEMBER 10, 2023

Documenting processes and contingency plans. The martech stack audit: A blueprint for future growth A martech stack audit, conducted during Drupal 9’s end-of-life, is more than a technicality; it’s a strategic recalibration of marketing technologies for future trends and customer engagement. Enhanced Collaboration.

CMS Development 116

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 116

Vision Edge Marketing

SEPTEMBER 21, 2021

Keep in touch with your customers. Include in your process your cadence for talking and meeting with customers, the key questions to ask regularly, and how the answers will be captured and analyzed. This will help you anticipate where customers are, or will be investing, and how these investments might impact your organization.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Brandpoint

MAY 28, 2020

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Even if your stores can’t invite customers in, they may facilitate other sales options. Anticipate customer questions. Your customers may not have a clue that your product is still available for sale even when stores are closed.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

The Marketing Blender

NOVEMBER 4, 2022

Calculate Your Maximum Allowable Customer Acquisition Cost (CAC). Your CAC is the most you are willing to spend to acquire a new customer. To calculate your CAC, you would divide your total advertising budget by the number of new customers you acquire. At this point, you’ll end up with 4 new customers.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Zoominfo

JULY 7, 2019

But how your customers feel when they engage with you matters more.” Don’t find customers for your products, find products for your customers.” – Seth Godin Click to Tweet! Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone Click to Tweet!

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

SmartBug Media

FEBRUARY 23, 2024

Using a multi-touch attribution model can help to confirm your findings by listing, prioritizing, and assigning value to each touchpoint in the customer journey. Explore various possible scenarios or performance results, and create contingency plans to course correct if necessary. What if everything goes right?

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai Start with time series forecasting.

Analytics 139

Analytics Contingency Planning Forecasting Jigsaw 139

Biznology

OCTOBER 25, 2018

Anything that contradicts or threatens a brand reputation can be an enormous risk that can lead to alienating customers, financial problems, negative investor recommendations, employee resentment, etc. Failure to innovate/meet customer needs. Damage to reputation/brand. Economic slowdown/slow economy. Increasing competition.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Adobe Experience Cloud Blog

MARCH 27, 2018

How about net-new sales, margin, customer retention , and other key business metrics ? This won’t work for everything, but at minimum, you should be able to sort certain initiatives by sales, customer retention, etc. Make Future Expenditures Contingent on Early Success. What are your revenue targets next year?

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Tony Zambito

MAY 6, 2020

Many business, consumer, and cultural organizations are struggling with how to communicate and engage with their buyers, customers, and patrons as a result of the pandemic. Such shifts will drastically affect how they will perceive and make choices respective to many areas such as buying, patronage, or participation. .

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

ClearVoice

JANUARY 31, 2020

This evolution will push the contingent labor industry to adapt. By selling to the new customer: big, big brands, and those who are new to the whole ‘freelance marketplace’ bit. Gig economy workers desire flexible schedules, quality opportunities and easy access to payment. Packages and process will become important.

Contingency Planning 118

Contingency Planning Pricing Price Paid Search Agency 118

Heinz Marketing

OCTOBER 1, 2022

Delivering Service Excellence to Your Customers: 5 Steps. These steps focus on the entire pathway of service, and seek to provide value no matter what type of customers you have. In this post, Colleen Francis delivers 5 steps for service excellence. Broadly, the steps are to automate, reassign, refocus, reconsider, and incentivize.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. To better serve our customers, we have to listen to them. It should start with social.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. I combine these due to their interrelated effects on support for you as a customer and anticipation of your needs in the market.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

B2BMarketing.net

DECEMBER 5, 2023

So that’s about how people are acquiring customers or growing their customers.” 6sense recently reported that only 3% of customers fill out forms on company’s websites – the other 97% of potential prospects? This is essential for any tech company to ask themselves – what are we trying to achieve?

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

Friedman , economist “Start working with your prospects as if they’ve already hired you.” ― Jill Konrath , sales strategist and consultant “Don’t find customers for your products, find products for your customers.” President “Thank your customer for complaining and mean it. Most will never bother to complain.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Lake One

AUGUST 14, 2023

And what is the dollar value of increased accuracy, improved efficiency, and an enhanced customer experience? For example, why ask your support team to answer the same questions repeatedly when you could build an automated chat that provides customers with self-serve answers? Instead, just get started and create some forward momentum.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Launch Marketing

FEBRUARY 14, 2024

Know Your Audience At the heart of the success of any MedTech product launch is knowing your customer. Customer Testimonials are an underutilized marketing strategy. The use of client testimonials can help you generate 62% more revenue from every customer. Ensure you gather feedback from customers.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Valasys

JULY 8, 2021

The acquisition will establish Lightspeed as the industry-leading bridge between merchants and suppliers and will allow the global commerce platform to simplify, scale, and create exceptional customer experiences. Lightspeed finalized the acquisition of cash consideration of approximately $206.9 About Lightspeed.

Acquisitions 52

Acquisitions Merchandising eCommerce Distribution 52

Vision Edge Marketing

APRIL 14, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. Organizations use scenario analysis and planning to prepare for and manage market shifts, competitor moves, and changes in customer behavior.

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Televerde

FEBRUARY 14, 2022

Utilizing a contingent workforce and flexible resources: The pandemic accelerated the business trend of hiring freelancers and seasonal or project-based workers. Intuit reported that 80% of large corporations plan to continue hiring contingent workers after the pandemic, and small businesses are capitalizing on this trend as well.

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Content Standard

SEPTEMBER 19, 2023

Ensure your solution(s) address: How user access will be securely managed and unauthorized access prevented How data inputs and IP are stored and handled, including for algorithm training What safeguards are in place to protect your brand from misuse and external attacks DO act in the best interest of your customer. The same holds true today.

Enterprise Management 101

Enterprise Management Generation Work Management Marketing Management 101

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Know how your customers interact with your advertising today and into the future.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145