Digilant

JANUARY 5, 2023

The next step is implementing AI into your contextual advertising strategies. Before the introduction of AI in contextual advertising, most marketers had to rely on keyword or topic targeting strategies. It also allowed advertisers to glean more knowledge about vital webpage elements like videos, images, and audio.

Advertisements 52

Advertisements Advertising Ad Frequency Paid Search Agency 52

Digilant

AUGUST 16, 2022

Digital advertising efforts experience the same treatment — consumers judge brands, whether knowingly or not, by the content they surround themselves with. That’s why, as a business, it’s so critical to make sure you protect your brand’s safety online by updating your contextual targeting strategies. What is contextual targeting?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Worried that this change signals the end of effective advertising for your company? Fold contextual advertising into your mix.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

illumin

DECEMBER 7, 2021

So why shouldn’t that be true for your advertising placement? AcuityAds’ revolutionary journey automation technology, illumin, now offers custom contextual advertising categories through its integration with Peer39 and GumGum, the leading global providers of advanced contextual intelligence.

Relevance 52

Relevance Advertisements Advertising Ads 52

Bannerflow

DECEMBER 10, 2019

Contextual targeting is back on the agenda of brands and digital advertisers. Previously, overlooked in favour of more privacy-invasive alternatives – post-GDPR the contextual comeback is on. And the truth is: contextual advertising never went away. And the truth is: contextual advertising never went away.

Advertisements 72

Advertisements Advertising Marketing AI Display 72

Outbrain

JULY 28, 2022

Contextual advertising is the practice of serving ads that align with the content of the page they are placed on (for example, ads for helmets displayed alongside an article about cycling). contextual targeting was commonplace; in fact, it has long been the backbone of many digital businesses. Building Contextual 2.0.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Privacy 49

Digilant

DECEMBER 18, 2019

Responsibility in digital advertising: “2020 will be the year of responsibility in digital advertising. There will also be a resurgence in contextual targeting and content alignment as a result of increased consumer control in the world of tracking and data targeting” Jenna Umbrianna, Digital Manager.

Advertisements 52

Advertisements Advertising Transparency Buy 52

illumin

OCTOBER 23, 2019

Contextual Advertising is a digital advertising targeting tactic, which has seen a major recent resurgence. The post 5 Truths About Contextual Advertising appeared first on AcuityAds Inc. Let’s take a look at what it is and what it isn’t to reveal 5 truths you need to know about this hot (again) term.

Advertisements 40

Advertisements Advertising Tactics Demand 40

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. For instance, brands cannot advertise alcohol to minors and can face steep consequences if they do – even accidentally. It also means using specific keywords.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Digilant

DECEMBER 18, 2019

Responsibility in digital advertising: “2020 will be the year of responsibility in digital advertising. There will also be a resurgence in contextual targeting and content alignment as a result of increased consumer control in the world of tracking and data targeting” Jenna Umbrianna, Digital Manager.

Advertisements 40

Advertisements Advertising Transparency Buy 40

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. Advertisers will not only be able to test these multiple solutions but also test them against each other and develop new success benchmarks.

Privacy 104

Privacy Advertising Benchmark High Quality Lead Advertisements 104

Martech

JANUARY 17, 2024

.” Alternatives to panic Although there seem to be countless proposed alternatives to cookies out there, they generally fall into one of the following categories: reliance on first-party (and zero-party) data, contextual advertising, identity resolution (including data clean rooms) or purported like-to-like replacements like Google Topics.

Advertising Agencies 137

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 137

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 111

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 111

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. GumGum, with its stake in contextual advertising, is one. Remember FLoC ? It was not friendly.

Privacy 120

Privacy Advertising Agencies Work Management Marketing Management 120

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon will then use this data to enhance targeted advertising on the U.K.

Amazon 110

Amazon Lock-In Privacy Marketing Proposals 110

Martech

OCTOBER 25, 2023

The pro-bono effort is the work of digital advertising platform GumGum. It also leans into a lot of forward-looking technology and advertising solutions to be where their help can be received by young people. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.

Impressions 113

Impressions Campaigns Cost Per Thousand CPM 113

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

OCTOBER 25, 2023

The pro-bono effort is the work of digital advertising platform GumGum. It also leans into a lot of forward-looking technology and advertising solutions to be where their help can be received by young people. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.

Impressions 107

Impressions Campaigns Cost Per Thousand CPM 107

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Get MarTech! In your inbox.

Privacy 123

Privacy Paid Search Agency Ads Privacy Protection 123

Martech

FEBRUARY 22, 2024

Does it say that there are some symbols or ideas that can never be re-contextualized? Another image came dangerously close to art when it showed an Asian woman and an African man dressed in World War II German Army uniforms. Is it an assertion of humanity? These and other questions are undoubtedly coming to a semiotics class soon.

Marketing AI 106

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 106

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

illumin

MAY 19, 2021

Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data.

Advertisements 98

Advertisements Advertising Tactics CRM 98

Digilant

JANUARY 18, 2024

In our previous March Madness posts, we’ve empowered advertisers with insightful strategies to navigate the evolving dynamics of the tournament, spotlighting key advertising channels and [link] innovative creative formats.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

Martech

JANUARY 4, 2024

That leaves marketers and advertisers with the stark choice of abandoning any serious attempts at targeting, relying on varieties of contextual advertising, or finding alternative ways to identify audiences. Google really seems to mean it this time as it begins phasing them out for 1% of Chrome users.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Demographics Customer Surveys 110

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Bilt is all about contextual marketing and meeting people where they already are. Why we care.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ads Enterprise Management 98

illumin

JANUARY 26, 2024

As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. First-party reach based on advertisers existing first-party, CRM data.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 110

Marketing AI Work Management Marketing Management Barriers 110

Zoominfo

SEPTEMBER 12, 2023

Here’s a real illustration of how more contextual data leads to better emails, step by step. Best: Scoops on Expansion, Hiring, Advertising, Data Quality Now let’s look at some initiatives going on at Richard’s company. The company is investing in digital advertising, and faces challenges related to data quality.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Martech

MARCH 4, 2022

GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or personal data. The Mindset Matrix takes steps beyond contextual advertising. It will need to be.

Advertisements 98

Advertisements Advertising Personalization Mobile Advertising 98

ClickZ

NOVEMBER 25, 2019

30-second summary: Behavioral targeting is giving way to contextual targeting, rebooted for the 2020s. As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Martech

APRIL 4, 2022

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The package includes a new identity graph, an expanded partnership with data enablement platform LiveRamp and a partnership with Similarweb to access contextual data.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Domain Privacy 98

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion.

Research 145

Research Loyalty Case Studies Communities 145

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104