Biznology

SEPTEMBER 29, 2014

Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and talk about it. Content which has information people love to share in order to inform others about something they find important.

Content 80

Content Storytelling Advertising Agencies Paid Search Agency 80

Biznology

MARCH 14, 2017

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.

PR 163

PR Twitter Public Relations Youtube 163

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 34% of marketers cite YouTube as their preferred social network. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

MAY 22, 2015

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Have them create video content.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

JANUARY 31, 2020

Coordinated with other content (e.g., Uploaded to YouTube + other platforms. ? Differentiates solution decisively with comparison to alternatives. ? No vague promises. ? Has a useful shelf life, not simply part of a “product announcement” package. ? Visuals + motion. ? Relationships and processes are animated step by step. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

AUGUST 3, 2018

The advantages of interactive video for you and for viewers are clear: The viewer is thinking about your content, not just watching it. You can test-drive their software to make your own interactive video, as well as other types of interactive content. Viewers can navigate to what interests them most. Like this post?

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

Biznology

DECEMBER 12, 2013

But he is joining the ranks of content marketers. They’re meant for YouTube and social media. Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”. Nah, just kidding.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

DECEMBER 31, 2018

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. While the idea of re-purposing content doesn’t sound 100% exciting or trendy, it’s a really good idea with plenty of potential for innovation. Get more out of the videos you’ve already made.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

APRIL 29, 2019

YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. 42% of executive IT managers post content on LinkedIn. IDG’s 2019 State of the CIO Report notes a “surge” of IT decision-makers into social networks this year. Use of Facebook and Twitter by IT execs nearly doubled. Why so much social media?

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Biznology

JANUARY 15, 2020

A transcription under a YouTube video embedded on your website boosts the page’s search ranking. Interactive content. According to The 2019 Content Marketing Institute B2B report , 90% of the world’s most successful marketers prioritize the audience’s informational needs over their sales/promotional message.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

OCTOBER 3, 2016

It can be done on video platforms like YouTube , Wistia and Vidyard. You can do this by repurposing video content as FAQ content. Interactive video baby steps: Chapterization. Probably the easiest way to make a video interactive is to chapterize it. This is unbelievably easy to do. It doesn’t matter how you do it.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. They do this through providing content that consumers “like” and “share.” Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content. The bad news?

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

MAY 19, 2014

Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. 30% say they use social media to eliminate brands from contention (source: Octagon ). 30% say they use social media to eliminate brands from contention (source: Octagon ). That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JANUARY 23, 2019

Content continues its reign Content has been king for years now and that’s not going to change in 2019. Content marketing strategies will incorporate more and more video into the mix in order to take advantage of our ever-shrinking attention spans and the platforms behind them (e.g., Snapchat, Instagram, and YouTube).

Marketing AI 106

Marketing AI Video Marketing Brand Identity Branding 106

Biznology

MAY 16, 2016

Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Instead of keyword stuffing, use your keywords in content religiously. SEO is a puzzle to some.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

MARCH 25, 2019

If your content isn’t objectively better for the keywords you’re trying to rank for, then it’s easy to understand that you probably don’t deserve to rank at the top. Analyze the content pieces that are outranking yours and ask yourself how you can make your content better. #2: For example, YouTube. Conclusion.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

DECEMBER 20, 2012

YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. A record 8 million people logged into YouTube at the same time to watch Felix Baumgartner jump from the edge of space earlier this year. It should be easy to see what all these stats have in common: The web’s shift to visual content.

Trends 80

Trends Planning Youtube Wikipedia 80

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

AUGUST 9, 2019

You spend your time looking at funny videos on YouTube or endlessly scrolling through Tumblr. Great, you’ve summoned the strength to close that YouTube tab. Now go out and put them to work and let me know what great content you come up with. Either way, the reality is that you’ve become a resident of the Blogging Burnout Town.

Tips 106

Tips Opinions Youtube Blogger 106

Biznology

OCTOBER 13, 2017

LinkedIn prefers this type of content that doesn’t encourage users to click off of the network, and therefore will show these types of posts more often than others. Use native content within LinkedIn. Rather than linking to a video you post on YouTube or Instagram , upload native video content on LinkedIn using the app.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

Biznology

OCTOBER 29, 2013

According to an article by Alex Garrido , Google Prefers Verified Authors (Google Author Rank Exists) , Google’s created their very own Klout score for each online content-producer. ” This method of allowing you to develop yourself not merely as a blog-writer or a content producer is brilliant. So, is there a benefit?

Google 80

Google Youtube Blogger Domain 80

Biznology

MAY 7, 2012

And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You use the research to build your content strategy and information architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

APRIL 26, 2016

YouTube : /chrisabraham 3.5k It allows me to harness the social media profiles of over 663 members who have not only opted in to my public GaggleAMP gaggle but also have availed their accounts to the content that I provide. Comment on Youtube Video. Like Youtube Video. Twitter : @chrisabraham : 51.5k Share on Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JUNE 2, 2015

They say that the Internet is endless, that there is more content online than anyone can ever consume. Did you know that you can load up your YouTube channel with links to all your other social media and web properties in addition to offering you a lot of space to share everything about you and your brand on the About Page ?

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

AUGUST 15, 2013

If six-second videos work so well, why don’t we just post six-second videos to YouTube? There is nothing forcing you to post longer videos on YouTube if six seconds really works. YouTube has always been more popular than Flickr. Internet Marketing Facebook Flickr instagram Tout twitter Vine YouTube'

Video Marketing 80

Video Marketing Youtube Twitter Buzz 80

Biznology

NOVEMBER 12, 2013

All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. Here’s what’s involved: Linking content on a specific domain to your Google+ profile: Encourage each staff member to sign up and fill out their Google+ profile as completely as possible.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

OCTOBER 2, 2014

Digital video content is growing in popularity faster than its creators can seemingly accommodate. One minute of video content has the same impact as 1.8 percent of internet users watch at least one piece of digital video content per month. One minute of video content has the same impact as 1.8 How did Mental Floss do it?

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

AUGUST 19, 2020

Unlike YouTube, where [videos] get taken down because there was a song in it that you weren’t allowed to use, TikTok videos have staying power because their videos are legal and use legal sound. There are specific places where users are comfortable seeing heavily branded content, such as right when you open the app.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Biznology

FEBRUARY 17, 2017

My content is higher quality. Maybe you went all-out with social profiles a few years ago, and you don’t remember if and where you created your social media profiles. In that case, here’s a checklist to get started: Facebook (page and personal). Tip: You can also Google yourself to locate your forgotten profiles. Step 2: Do a branding check.

Social Media 144

Social Media Business Media Profiling 144

Biznology

FEBRUARY 6, 2014

Viral content. Take the now-famous David after Dentist video on YouTube or more recently, the One Man Dances like No One is Watching video. Internet Marketing Slider Chamber of commerce contest Dollar Shave Club give away marketing viral YouTube'

Viral Marketing 80

Viral Marketing Planning Youtube Internet Marketing 80

Biznology

APRIL 19, 2012

Or YouTube. Don’t worry about whether you should be spending on paid search with Google or whether YouTube search grows even faster or whether Facebook does its own search. Instead, focus on creating content that people want to share. Good content attracts. Good content gets shared. Or Twitter.

Paid Search Agency 80

Paid Search Agency Youtube Marketing Social Networks 80

Biznology

JULY 28, 2015

Whenever I find a page, I go to source, scrape the blogs and Twitter profiles using some mad Regex, and then I take those 50-record text lists and put them right with my SM2 and Inkybee lists and then upload all the URLs (blog, Twitter, YouTube , Instagram, Facebook , Google+, etc) into GroupHigh’s Import URLs tool, which does limit you to 1,000 (..)

Research 80

Research Process Long Tail Marketing Blogger 80