Paul Gillin

NOVEMBER 24, 2010

Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party. Make sure to respect others’ privacy.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

DECEMBER 19, 2011

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RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

JANUARY 6, 2011

Over the past year marketers have decorated their websites like Christmas trees with Twitter and Facebook logos. I’ve talked to several companies recently that have information-rich community websites that are going nowhere. These companies have got half of the equation right: They’re producing solid content.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 15, 2011

The whole concept of enabling negativity to appear on your own website rubs a lot of marketers the wrong way, but I’d argue that it’s great for building integrity. Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JANUARY 25, 2012

Facebook automatically offers members the opportunity to share a Like, but the real creativity comes when you can convince people to share some kind of unique content or offer you provide. The average Facebook member has 130 friends and the fastest way to spread a message is through social sharing. Use every channel you have.”

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 27, 2010

The Spiceworks community spreads beyond the website. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Spiceworks builds the community into every facet of its operations, even asking members to vote on proposed new features.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 9, 2011

I recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 13, 2011

This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Embed media from your SlideShare and YouTube channels on your event website. Link to your landing page using a custom URL.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

“Do you ever wonder who are the most active members of your communities or what content is most popular? The demo also shows integration with back-end content management systems so that community managers can share content such as PDFs and Word docs from within the Enterprise Content Manger directly with the community.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. An accompanying website provides bonus information that builds on many of the points raised in the book.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. That’s another great idea. Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

AUGUST 9, 2012

Even its website is so weak that only a minority of its members use it. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support. That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. References to a news story or website should include a link if you have the means to find it. BrianBab21 “Content mktg is soft sell. Include Twitter handles and links whenever possible. That was easy.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50