Martech

APRIL 4, 2023

Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. Here’s how to develop the best recommendation strategy for your site, content and audience. What is content recommendation? but there’s no one-size-fits-all approach.

Marketing Websites 122

Marketing Websites Content Marketing AI Tagging 122

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 6.

Social Media 52

Social Media Template Work Management Marketing Management 52

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Content marketing is among the most important and effective B2C digital marketing strategies today. A word about Amazon.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Webbiquity

MARCH 28, 2011

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. They rely on search and social media through the bulk of their buying process, and expect b2b vendors to be there.

Social Media 100

Social Media Vendors Media B2B 100

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. That is changing as vendors get stronger and technology simplifies processes. While this is a new capability, we expect it to become more sophisticated over time.”

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. That is changing as vendors get stronger and technology simplifies processes. While this is a new capability, we expect it to become more sophisticated over time.”

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016). That is changing as vendors get stronger and technology simplifies processes.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Vendor sales teams should take advantage by posting (and reposting) relevant videos routinely.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

TrustRadius Marketing

APRIL 6, 2021

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization. Below is a guide on how to make video content work for you. Create Truly Engaging Content.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

NetLine

OCTOBER 12, 2018

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Without insight into how content is being deployed, marketers are operating in a silo.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

AUGUST 19, 2015

80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. You know, where content is king. 5 Content Marketing Keys To The Customer Kingdom. Use content to map to specific ‘sweet-spots’ in the buying journey.

Content 100

Content Buyer's Journey Vendors B2B Sales 100

KoMarketing Associates

JANUARY 8, 2019

This was followed by YouTube (75 percent) and Instagram (53 percent). When it comes to social media networks that people use more frequently in 2018 compared to 2017, however, YouTube comes in the top spot (63 percent), followed by Instagram (61 percent). Marketing Executives and Social Media Use.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

Excelsior Research

MAY 31, 2021

CONTENT SYNDICATION. CONTENT SYNDICATION. Ways To Make Content Syndication Work For You. What is Content Syndication? Content syndication is that the act of re-publish web-based content by a third-party website with citing original source. Now, what contents are often re-published? LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. More social media consumption was one answer, with Facebook and Youtube heading the list. Extreme growth was concentrated in hard-hit areas including California, New Hampshire and Oregon.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech

MARCH 31, 2023

Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Some form around specific products, which vendors sometimes explicitly support, while others form around specialties. Start a podcast, blog or YouTube channel. Hold expert open office hours.

Work Management 106

Work Management Marketing Management Training Vendors 106

Contently

APRIL 12, 2019

So how can interested brands use content to engender trust, and what can they do not to lose it? The ad was out of step with the Black Friday content I’d been seeing—it appeared to be a protest message. How should a brand use content to prove its ethical practices and connect with people? clear from the jump.”

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

chiefmartech

APRIL 24, 2016

Out of the 88 participants in this survey conducted by Digital Ascendant — which I’m assuming is drawn from their network of CMOs and senior digital marketing leaders at major brands — 0% said it was critically important and only 9% said it was very important to obtain all their marketing technology from a single vendor.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You have shifted content focus from vendor and product collateral, to customer educational content. Keeping up with demands for content is daunting.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Sprout Social

DECEMBER 6, 2023

It offers your prospects a glimpse at how their workday might improve by choosing your company as a vendor. This is particularly powerful for B2B brands that craft thought leadership content. Brand content may make its way into user feeds, but let’s be real—few are holding their breath for it. Here’s how.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

PureB2B

MARCH 31, 2022

As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Table of Contents Traditional v. Social media has matured in a big way.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. B2B marketers are expected to wear many hats. Image credit: Kaleidico on Unsplash.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Webbiquity

FEBRUARY 24, 2017

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). They might need to do more research and compare prices from various vendors before they make a purchase.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Contently

MARCH 9, 2018

Celebrities write #ad to disclose a paid post, and YouTube vloggers receive a portion of the sales from products linked to their videos. for every $1 spent on ads, and top influencers making more than $150,000 per Instagram post and $300,000 for a YouTube video, according to Forbes. Expertise First, Influence Second.

B2B Marketing 160

B2B Marketing Paid Search Agency Advertising Agencies B2B 160

Biznology

AUGUST 19, 2020

Unlike YouTube, where [videos] get taken down because there was a song in it that you weren’t allowed to use, TikTok videos have staying power because their videos are legal and use legal sound. This means that even if you don’t use services from a specific vendor, it could get your information from a service provider you do use.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms. Suddenly, everyone has the tools to create AI-backed features.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Martech

MAY 27, 2022

Create new content, release it, track metrics, collect feedback, and use it to design future campaigns. This is extremely valuable feedback that captures your current content’s effectiveness and engagement level, allowing you to tweak your future content accordingly. Incorporate feedback. Consider employing outside help.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

DiscoverOrg

APRIL 17, 2019

I’m just trying to understand who the vendors are. Step 3: Vendor selection and elimination. Vendor selection is an important next step – and even more important is vendor elimination. Here I have to pause and point out that 57% of the buyer’s journey happens LONG before they engage with vendors.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. Below are five ways that video can make a great addition to your existing B2B content and marketing strategies. The team at Search Engine Journal have been creating interviews for our YouTube channel for nearly the past two years.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120