Zoominfo

MAY 9, 2021

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Not All Web Traffic is High Quality. However, the rub here is simple: All web traffic is NOT created equal. How to Qualify Web Traffic with ZoomInfo WebSights. In an ideal world, you wouldn’t.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Zoominfo

MAY 16, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

OCTOBER 10, 2018

In a world where content is still king, B2B businesses who blog are seeing the most success. If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively. B2B Blogging and Your Business.

Zoominfo 243

Zoominfo B2B B2B Marketing Lead Generation 243

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. However, during the first week of COVID-19, we saw increased content consumption in this area.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! They have a lot of organic content. Why do cab drivers make good content marketers? They can really drive in traffic. . What do content marketers use to wrap birthday presents?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Enter, data-driven content marketing.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Zoominfo

FEBRUARY 3, 2023

If you want to connect with the right prospects at the right time, ZoomInfo can help — in a recent survey, 88% of our revenue operations customers said they used ZoomInfo to expand their total addressable market. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. 60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). Once you write 52 or more blog posts, blog traffic generation increases by up to 77% ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? How to Develop a Content Marketing Strategy. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Because without personalized, relevant content, marketing automation falls short. The ultimate goal?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JUNE 20, 2019

Streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). minutes for live video content.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

MAY 29, 2018

This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. But, the truth is, optimizing web content for voice search can be tricky, and it can be tough to even know how to begin. Here’s how to optimize your content for voice search: 1.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Marketing Insider Group

NOVEMBER 16, 2020

Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Content Planning and Collaboration.

Marketing AI 300

Marketing AI A/B testing Tools Lead Scoring 300

Zoominfo

FEBRUARY 20, 2020

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. Simply put, marketers often have a tough time knowing how to measure content marketing success. Let’s get started!

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Content Marketing and Marketing Productivity. A massive part of B2B marketing is content creation. Yet, if you spend time creating the wrong kinds of content, your productivity goes down the drain.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JUNE 25, 2018

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. With an active presence on YouTube, you can reach your target demographic and also attract a larger audience to your content. By publishing content to YouTube, you’re increasing the likelihood that you’ll be found on Google.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

JUNE 27, 2018

Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 67% of marketers promote content with the help of influencers ( source ). Twitter users report a 2X increase in purchase intent when exposed to promotional content from influencers ( source ). What are you w.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. “If you combine your own intelligence with Big Data, you create a crystal ball for yourself that can give you the ability to focus your attention on the most important things that need to get done.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Content marketing is used for lead generation by 83% of B2B marketers ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

AUGUST 19, 2021

ZoomInfo RevOS: Accelerate Your Pipeline Data-driven solutions that connect your business to buyers at every stage. Technographics : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Choosing a DaaS provider is a critical decision for any business. Get a Demo What is DaaS?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). People spend 88% more time on a website that has video content ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Zoominfo

FEBRUARY 1, 2021

You attract leads by providing content online (e.g., Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). Prospects interact with your content at each stage of the buyer’s journey.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

JUNE 19, 2018

Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Martech

DECEMBER 15, 2021

This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Image: ZoomInfo. Image: ZoomInfo. Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. Account-based framework.

Intent 88

Intent Intent Signal Campaigns Zoominfo 88

Zoominfo

APRIL 24, 2019

For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Content farming.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Zoominfo

MAY 20, 2019

By the end of the meeting, you have determined that you’ll need to produce a blog post, a short video, several social media posts, and an email campaign in order to increase traffic and conversions on the product landing page. For more information about improving the efficiency of your business, contact ZoomInfo today.

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Zoominfo

JUNE 4, 2018

Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? But it turns out these users engage more with your content—and ultimately bring in more value. Can you identify which traffic sources perform best and why?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? However, if you’re just looking for a ballpark, 2-5% is a typical range and around what we usually see for our own landing pages at ZoomInfo. ” And it varies greatly based on your goals, call to action, and product.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? So, if your landing pages aren’t optimized for mobile users, you will likely miss out on a significant portion of traffic. Or, contact ZoomInfo today to learn why we are the leading business information company.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Zoominfo

JANUARY 30, 2020

If you’re looking to grow your business, publishing high-quality marketing content is a must. How do you create content that consistently boosts your rankings, drives traffic, and generates leads? And what exactly constitutes knock-out content that’s guaranteed […].

Lead Scoring 174

Lead Scoring Lead Ranking Content High Quality Lead 174

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. However, during the first week of COVID-19, we saw increased content consumption in this area.

Work Management 100

Work Management Marketing Management Intent Data Business 100

Zoominfo

APRIL 30, 2018

Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Zoominfo

SEPTEMBER 25, 2019

This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. Either the “organic” theme was lost on people, or they simply weren’t in the market for a solution to help them with organic search traffic. For whatever reason, the campaign didn’t work.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

JULY 5, 2018

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain ( source ). 38% of people will stop engaging with a website if the content/layout is unattractive ( source ). It’s no secret: The B2B content landscape is more crowded than ever before.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113