B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The Salesforce.com survey included a nice balance of B2B and B2C participants. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. Because of all those white papers, podcasts, and webinars that we’ve been promoting over the last few months, we’re been training those “tire-kickers” and I know that some of those early prospects are now engaging with you guys; some have purchased! Here’s to continued growth!

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. Because of all those white papers, podcasts, and webinars that we’ve been promoting over the last few months, we’re been training those “tire-kickers” and I know that some of those early prospects are now engaging with you guys; some have purchased! Here’s to continued growth!

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. What’s the Ideal Content Mix? First off, I know you’re wondering, “Mike, how much video content should I dedicate to each stage of the funnel?” So what should you create?

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. Savvy B2B solution providers recognize that new value-focused marketing content and sales tools are needed to connect, engage and sell to these more empowered, skeptical and frugal buyers."

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. B2B Marketing Content Turn Offs - Marketing Interactions , July 9, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009. Why you need to build your Social Capital?

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Focus on quality content not quantity content.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Focus on quality content not quantity content.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Customer Experience Matrix

APRIL 5, 2009

For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - and downloadable collateral such as white papers and brochures. True Influence has existing integrations with Salesforce.com and SugarCRM. The system does support some version control.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. Your ideal candidate should also understand that at the end of the day inbound marketing is not just about producing flashy content but about generating leads and revenue.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Biznology

NOVEMBER 15, 2018

How much content have you created and curated for your business in the past twelve months? If you’re like most companies, you’ve dedicated a significant chunk of time and money into developing content designed to attract attention and drive sales. Why isn’t your content converting customers and driving sales?

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 210

Paid Content CMS Development Design Optimization 210

markempa

MAY 22, 2017

Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Help your salespeople spend their time connecting and selling rather than building content and messaging. Not likely.

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

The Point

JANUARY 30, 2018

When you’re an established company, say: Salesforce.com or Microsoft, how people feel about your company on an emotional level – based on the sum total of their interactions with that company — can have a significant impact on how and why they invest in your product. Good Content is Your Secret Weapon. Branding Doesn’t Matter.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Demand Gen Report (DGR) is a publisher and content hub for B2B marketing professionals. Content Marketing Institute.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Webbiquity

MARCH 9, 2017

Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. 4 ) Thrive Content Builder. 5 ) Best Contact Form.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

SmartBug Media

APRIL 16, 2020

It’s one of the most important aspects of inbound marketing, especially when you’re creating top-of-the-funnel content. For example, let’s say a prospect downloaded SmartBug’s e-book, Mapping Content for Different Buyer Personas , and that kicked off a lead nurturing workflow. It’s simple. Easy, even.

Hubspot 100

Hubspot Lead Nurturing Lead Scoring Lead Ranking 100

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. It also includes its own lightweight CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

ANNUITAS

OCTOBER 9, 2014

I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers. If I am not the only one from my company interacting with your website or downloading content. Consider how leads vs. contacts work in Salesforce.com.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Demand Generation 100

ANNUITAS

JUNE 12, 2014

I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers. If I am not the only one from my company interacting with your website or downloading content. Consider how leads vs. contacts work in Salesforce.com.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 100

Rev

NOVEMBER 20, 2018

CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. It’s not a pretty picture.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Markempa

MAY 13, 2019

Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Help your salespeople spend their time connecting and selling rather than building content and messaging. Not likely.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Convince & Convert

OCTOBER 22, 2013

“Big Content”, also known as content that requires significant time and resources, is all the rage today. from fun, long-term content creations to powerful projects that really drive business? Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 It tracks content and click behaviors across the social Web, and ties them into website behaviors such as visits to key pages and downloads, and synchs it with your database records. Powerful information that will increase sales conversion rates. Are you ready?

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Adobe Experience Cloud Blog

NOVEMBER 6, 2012

It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. Why are you calling? I could have prevented this situation if I had remembered to first sniff out the lead.

Lead Qualification 48

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 48

Lead Liaison

MARCH 7, 2018

Please note that this content was presented live and then transcribed. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. The third piece of online marketing in reaching out is dynamic content. Changing that content based on who is visiting your site and what you know about them.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Terminus

OCTOBER 16, 2018

They went after some quick wins, like Google AdWords campaigns and content syndication. At this point, a relationship has been established, so the ads are driving toward middle-of-the-funnel content, like e-books, white papers, and videos that speak to Masergy’s benefits. Late Stage: Affirmation and Funnel Velocity.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. White paper. Start with historical data.

ROI 50

ROI Paid Content Social Marketing Webcast 50

The Point

JUNE 13, 2014

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Excessive Use of Filters.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 29, 2012

Eric : Yeah, we spent off and on pretty heavily on LinkedIn and it works in the sense that you can be so hyper-targeted with content and that’s why I think this is interesting if they’re doing this with their company status updates. Eric : Really? Jim : Have you? Jim : Well, so explain it, I mean, explain what does it mean?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114