A client of the sales lead generation firm Find New Customers (and Marketo user) – a software firm in CT, asked me “What’s the difference between white papers and E-books.” ” They had white papers they had outsourced in the past, but the term E-book was new and unfamiliar to them. recently met with Ann Handley, Chief Content Officer of MarketingProfs at Netprospex at the #marketingbfast and got a copy of her book Content Rules. White Papers. Marketing content marketing E-books lead-generation White Papers MORE >>

More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. Have you seen other B2B social media white papers? This has been a pivotal year in the world of B2B social media. And 41% of B2B companies are getting customers from Facebook. We hope you enjoy them. MORE >>

We talk a lot about content creation, but content promotion is equally important. When you want to promote your latest eBook, white paper or any other offer, there are several things to consider. Discover a 7-step framework for developing a promotional strategy for B2B content. B2B marketing Content marketing B2B content content marketing eBook Michele Linn white paper MORE >>

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?). Content Marketing White Papers MORE >>

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Set the purchasing agenda with white papers. MORE >>