Binary Demand

MARCH 26, 2024

In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work? Let’s define intent-based marketing initially with its workings. These signals trigger intent-based marketing.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132. ” I believe these insights apply to most content marketers today, and soon to all, even in lagging industries. .” My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Content Case Study 120

Content4Demand

NOVEMBER 8, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Smart Syndication Is Syndicated Content Hurting Your SEO Strategy? Content syndication is a fantastic way to get your content more widely consumed, but it’s important to do it correctly so your SEO doesn’t take a hit.

Webcast 42

Webcast Content Planning Buzz 42

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. That’s why leads from content marketing is so important to generating cost efficient leads. But first, what is an inquiry and what is a lead? What Is A Marketing Inquiry?

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Content4Demand

AUGUST 29, 2019

Content syndication can help you amplify your messaging and boost lead-gen efforts. In fact, 65% of B2B marketers use content syndication as a core lead gen tactic, according to research from Salesbox. . Here are some guidelines to help you determine whether your content is syndication-friendly. Make It Relevant.

Tips 46

Tips Lead Gen B2B Thought Leadership Webcast 46

Webbiquity

MARCH 30, 2021

If your offering, messaging, and website content don’t speak to the buyer’s intent (what your ideal prospect is looking for), you won’t grab the visitor’s attention and spark an interest in your offering. In order to attract more prospects and generate better leads, your website content has to become more conversational.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. Nobody wants to be sold on social platforms. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Content4Demand

AUGUST 6, 2019

Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. People are looking for trustworthy content sources. Podcast series.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. However, the reality of implementing content marketing initiatives is a bit more complicated. Holger Schulze hhschulze@gmail.com

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Content4Demand

AUGUST 6, 2019

Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. People are looking for trustworthy content sources. Podcast series.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

Content4Demand

MAY 1, 2020

We recently gathered our expert content strategist for a panel discussion about the ways B2B marketers are adapting their content to adjust to changing circumstances. If you missed the webcast, you can watch it on demand here. That demands that we examine existing content with a critical eye and identify the gaps we can fill.

Planning 88

Planning B2B Thought Leadership Webcast Webinar Metrics 88

Digital B2B Marketing

DECEMBER 20, 2011

Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

KoMarketing Associates

MAY 23, 2017

In order to make a positive and lasting impression with prospects, both consistency and relevance are key. Sharing great content will, not only boost brand awareness, but it will also increase loyalty of existing buyers. The Most Shared Content feature lets you see what types of content are being shared most on social media and by who.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

NetLine

APRIL 16, 2020

Content Consumption is Skyrocketing. To absolutely no one’s surprise, people are consuming a ton of content. At a time when people are sheltering in place, streaming services and other content act as a distraction from the unease of dealing with an invisible foe. . Demand for Coronavirus Content Has Exploded.

Work Management 106

Work Management Content Marketing Management Lead Scoring 106

The Point

MARCH 3, 2010

In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. white papers) tends to perform better than does promotional content (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. in Selection, But more content does not guarantee accelerated decisions, greater deal size or more wins. in Solution, and 4.9

Research 40

Research B to B Webcast Content 40

Industrial Marketing Today

APRIL 2, 2012

If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Do you have something to say that is relevant to your audience? Infographics.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JULY 23, 2008

Webinars and webcasts are a key tactic in lead generation toolkit. Content was not as advertised. Relevant Post: Tips for getting more ROI from webinars and webcasts. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again.

Webinar Metrics 120

Webinar Metrics Webcast ROI Lead Generation 120

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

markempa

MARCH 4, 2012

This will help you target the right information to the right people; it will help you identify what information is most relevant to them and how they want to consume it. Identify and/or create content that will help them with these issues. Lead Nurturing: How much content is enough? Find out where it hurts. Help ease the pain.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Leads 120

EveryoneSocial

FEBRUARY 3, 2017

Yesterday’s webcast on influencer marketing was a smash success, and many of you had questions on how to implement a successful influencer marketing campaign. wp-content/uploads/2017/02/Influencer-Marketing.mp3. As we mentioned on the webcast, you first have to know who your target market is and what they spend their time doing.

Campaigns 40

Campaigns Webcast Advertising Agencies Custom Publishing 40

Marketing Insider Group

APRIL 20, 2015

Someone who downloads a white paper or registers for your webcast is not a lead. That problem may or may not be relevant to your product. Your job is to find out if they are relevant. That’s why content marketing is so important to generating cost efficient leads. What Are The Best Lead Stage Definitions?

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

Content4Demand

JUNE 9, 2020

This point applies to influencer-driven content specifically. Your next influencer could be a consultant who works closely with your target audience, an editor for a relevant trade publication, a client or even a member of your team! Register for our upcoming case-study webcast to see how they did it.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. And the challenges don’t end there.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Valasys

SEPTEMBER 30, 2019

BrightTALK is a platform being used by nearly 8 million professionals to participate in online talks & events & thus, is one of the leading content & demand generation platforms. Some of the metrics demonstrate the number of companies & professionals that view the pieces of content related to specific topics over 6 months.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Content4Demand

APRIL 2, 2020

That story doesn’t end with the event; it brings the story together and requires strategic follow-up to share the content and move prospects forward in closing a sale. He described a landmark event that Ericsson uses to continue “harvesting” content for the rest of the year. But it really depends on the type of event you’re hosting.

Planning 52

Planning Top of Funnel Digital Marketing Funnels Peer-to-peer 52

ViewPoint

OCTOBER 2, 2012

He defines this as getting the right marketing content assets to the right seller at the right time in the right place in the right format to move an opportunity forward. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ActiveDEMAND

MARCH 20, 2017

Not only are they an ideal lead generation tool, they create many marketable assets: the live event itself, the recorded webcast, possible follow-up eBook or blog post , etc. Ideally, webinars provide information to viewers they can use, representing genuine content marketing. Bring-In High Quality Leads.

Webinar Metrics 54

Webinar Metrics Paid Search Agency Advertising Agencies Ad Agencies 54

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Televerde

SEPTEMBER 18, 2019

Since 50% of B2B marketers use webinars and webcasts, and 32% predict that these tools are critical to their success, it’s important that if something’s worth doing, it’s worth doing right. If the content you present is compelling enough, they’ll want more and reach out, but if you push it with humble-brag intros, you’ll lose fans.

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45