Convince & Convert

APRIL 15, 2016

What’s even more exciting about our minds is that we can think of one thing, and thousands of other relevant thoughts will pop in our heads. In a nutshell, Google knowledge graph is a systematic way of organizing facts, people, and places to improve the relevancy of search outcomes. Build Your Brand Presence in Wikipedia.

Google 117

Google Wikipedia Content Wiki 117

DAGMAR Marketing

DECEMBER 17, 2021

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. While there is no evidence to prove that rich snippets or schema markup itself has a direct impact on search engine rankings, there are several obvious indirect benefits, such as: More Relevant Results.

SERP 103

SERP Click Rate SEO Wikipedia 103

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. Can I just read the content, please?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

KoMarketing Associates

SEPTEMBER 14, 2017

Some of our clients opted to set up a brand new site hosted in China; others chose a content delivery network (CDN) to boost site speed; and some chose to use a mirror site on the China server, but only serve priority pages to the Chinese audience. Create Relevant and Unique Content. Content is the core of Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

JUNE 26, 2018

SEO Tagging Basics. When it comes to onsite optimization efforts, don’t forget SEO tagging basics! Make certain key organizational pages are optimized for brand names, product information, and other relevant organizational details. Some of the other more common types of content we see include the following.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Additionally, your content needs to match the intent of your ideal user. Is your content easy to read? Is it interesting?

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67

seo.co

JULY 19, 2021

To put it simply, it organizes all information on the internet and compiles them into results based on how relevant they are to a query. Google wants business owners to understand their system, outrank their competitors, and create more relevant search results. Google will only rank the most relevant websites on the internet.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

KoMarketing Associates

FEBRUARY 5, 2019

This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. This feature is especially valuable to understand search intent and provide information (or content) that is aligned. Best Practices. SEO Consideration.

SERP 120

SERP Features Top of Funnel Display 120

Biznology

JULY 27, 2010

Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation.

Aggregators 80

Aggregators Curation Wikipedia Content 80

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Moz

SEPTEMBER 20, 2020

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Relevance: This has to do with your user’s behavior. And just why is this so important? End of story.

Intent 75

Intent SEO SERP CMS Development 75

Biznology

OCTOBER 24, 2011

Image via Wikipedia. Back in the day, website owners would cram lots of keywords into the meta title, description, and keyword tags in the code and get noticed by the search engines. They are much more focused on content quality, relevant links, and social data when determining a search engine result page ranking.

SEO 80

SEO Tagging Wikipedia Keywords 80

Biznology

MAY 7, 2012

Panda (Photo credit: Wikipedia). And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Find and retire old, duplicate content.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Buffer

JULY 29, 2019

I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Take them for a spin, and let me know which ones are most beneficial for you and your content! Hubspot’s Marketing Grader. MetaTags.io.

Social Media 72

Social Media Social Marketing Media Dwell 72

Method and Metric

APRIL 22, 2020

As these search engine spiders crawl the internet and gain an understanding of the content, context, and other relevant information of a webpage, it then indexes that web page within Google. Keywords refers to the search words and phrases that are “key” (most important) to your business. Keyword + search intent.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

Biznology

NOVEMBER 15, 2016

There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Google abhors a vacuum.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Kapost

APRIL 26, 2016

As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. There are many ways to use Schema markup via JSON-LD to provide machine-readable information about the content on that page. Today, we’re going to chat about Knowledge Graph listing. Convinced enough to give it a try?

Optimization 48

Optimization Wikipedia Tips Branding 48

Brightedge

JUNE 16, 2020

Wikipedia has a great explanation, but it’s technical. 404s are typically used when a site no longer wants a page served and the content is no longer valid. In cases when a new page could be a replacement, the 404 would be incorrect and you would want to redirect the URL to the new replacement content. Server Error.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

Biznology

NOVEMBER 12, 2012

Tweet Photo credit: Wikipedia. Remove the nofollow/noindex tag. When working on a new site when it’s still in testing mode, many website developers will add this tag to the back end code. This tag tells the search engines spiders to stay away so that the site won’t get indexed and won’t appear within search results.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

MARCH 22, 2012

(Photo credit: Wikipedia). SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information. Image Tags.

SEO 80

SEO Wikipedia Tagging Keywords 80

Scoop.it

JANUARY 4, 2022

Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Don’t get us wrong, we don’t mean SEO is dead, but it requires more SEO efforts and flexibility in a viable marketing strategy rather than just having great content. This ranking factor is measured by the largest contentful paint, aka LCP.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Biznology

AUGUST 22, 2010

Image via Wikipedia. It's this reality that brings me to the next way that business really needs to look at their content no matter how dry the subject matter may be. As a result, anyone who can brighten their day with something amusing yet still relevant to business scores a big win. by Frank Reed. Are you dull right now?

Intent 80

Intent Wikipedia Content Viral Marketing 80

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. To sales, they are a waste of time.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Biznology

MAY 27, 2013

Photo credit: Wikipedia. Social Media Marketers hovers around 7,000, and there are nearly 1,700 Content Strategists. When relevant, you can share content with multiple communities and people who have you in circles by making multiple selections, as shown at right. Tag Your Posts. Ask for Feedback on Your Content.

Communities 80

Communities Google Skype Wikipedia 80

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. The fundamentals of us seeking to reward great content remain unchanged. Quite simply, as Danny Sullivan says, “write content for users.”. But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

Writing on the Web

MARCH 7, 2011

Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Link to definitions on Wikipedia of the most important keywords whenever you can. Each post requires me to fill out the All-in-One SEO Pack plugin with title, description and keyword tags. I was lucky.

SEO 100

SEO Tips Digg Blogger 100

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Tony Zambito

MAY 26, 2010

Image via Wikipedia. Three:  Provide relevant information at the right moments as a way of refreshing buyers.   There are numerous ways to refresh a buyer whether it is through content or other forms of media engagement.  In Spain, for thousands of years Christian pilgrims have come to walk the Way of St.

Buyer's Journey 100

Buyer's Journey Buyer Personas Wikipedia Social Media 100

Biznology

JUNE 6, 2012

Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. They look for content about topics. No one goes looking for white papers.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   Buyer Journey Mapping and Design, when conducted on the basis of qualitative research, can provide tremendous insight into not only the paths buyers take but also highlight the critical moments of truths that are relevant.    Buyer Experience Design. . 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Biznology

JUNE 5, 2013

Image courtesy of Wikipedia. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle. If your content is deep enough, it will take multiple sessions for an engaged user to consume it all. Legal limits.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Buzz Marketing for Technology

JULY 11, 2008

Other issues include whether you want to host it yourself or are happy for the content to be sat on someone else’s server, and whether you need to restrict access. MediaWiki - the platform that Wikipedia, amongst many other wikis, runs on - is probably the best of the free self-hosted options. Get the content on the wiki.

Wiki 100

Wiki Effectiveness Wikipedia Work Management 100

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. If people aren't interested enough to click on your headline, then it doesn’t matter if you have great content because nobody will read it without clicking on it.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Single Grain

OCTOBER 30, 2023

When it comes to SEO, businesses often view fresh content as a perpetual wave of new articles. But if you’ve been building up your content library over the years, chances are you don’t need more content, you just need to give some attention to your already existing, high-performing content. And guess what?

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Hubspot

AUGUST 10, 2011

Your page title or title tag is the most important piece of real estate on your website. Second, it's also important that your website has an easy-to-use CMS, or content management system. Here are three on-page SEO tips for franchisees to help get found by more people looking for their products and services. This is not an accident.

SEO 28

SEO Tips Wikipedia Keywords 28