Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. However, sometimes we’re our own enemy in the engagement and relevance department. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled. We’ve all done it.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Who do they report to?

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future. Data-driven content marketing is the future.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Only B2B

DECEMBER 8, 2020

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? 3 things which both your audience and google love are – Relevance, structure, and authority.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. Humans can’t read the entirety of Wikipedia. Humans can.

Tools 125

Tools Content Marketing Content Work Management 125

Convince & Convert

OCTOBER 22, 2015

The Intersection of Web Design and Content Creation. Andy’s extensive experience has proven that simply helping people to build websites without helping them populate those websites with content was not a complete service. Orbit Media remedies this by requiring the designer and content marketer collaborate closely.

Design 142

Design Traffic Wikipedia Content 142

Buzz Marketing for Technology

JUNE 23, 2008

From Wikipedia, the free encyclopedia. By listening to the master explain exactly what she is doing and thinking as she models the skill, the apprentice can identify relevant behaviors and develop a conceptual model of the processes involved. Featured content. About Wikipedia. Contact Wikipedia. About Wikipedia.

Wikipedia 100

Wikipedia Privacy Policies Lead Ranking Copyright 100

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. It then uses AI to create a summary for you from all the relevant info it finds and attributes its sources without much hallucination.

Marketing AI 78

Marketing AI Research Tactics SME 78

ClearVoice

SEPTEMBER 13, 2022

Are you interested in connecting your content with people who can benefit from your information? While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. Want to direct more traffic toward your website? SEO Click To Tweet.

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

Content Marketing Institute

DECEMBER 5, 2018

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals. Peer-reviewed literature. Click To Tweet.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

Convince & Convert

APRIL 15, 2016

What’s even more exciting about our minds is that we can think of one thing, and thousands of other relevant thoughts will pop in our heads. In a nutshell, Google knowledge graph is a systematic way of organizing facts, people, and places to improve the relevancy of search outcomes. Build Your Brand Presence in Wikipedia.

Google 117

Google Wikipedia Content Wiki 117

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Partner With Others (Naturally). Link to Others.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Avitage

MARCH 13, 2015

Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. You might manage channel sales and your partners regularly complain they lack channel appropriate content to fuel their lead gen and selling activities.

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Stevens & Tate

DECEMBER 16, 2022

Google and other search engines would use algorithms to rank content based on these factors. However, the introduction of marketing AI has changed the way Google is able to rank content. It does this by scanning website content and identifying related terms and concepts that make it relevant to the query.

Marketing AI 119

Marketing AI SEO Effectiveness Planning 119

Biznology

FEBRUARY 9, 2018

Not that your audience always comes to the content that sells your products through search. A keyword ontology helps you understand which words tend to go with which products, and how you can out think your competition to deliver the content your prospects need. a structured database of the information in Wikipedia. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. Can I just read the content, please?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. The top reasons?

SEO 149

SEO Top of Funnel SERP B2B 149

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Parse.ly

MAY 4, 2021

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Today, Parse.ly Try Smart Tags now.

Tagging 52

Tagging Classified Ads Wikipedia Content 52

Parse.ly

MAY 4, 2021

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Today, Parse.ly Try Smart Tags now.

Tagging 52

Tagging Classified Ads Wikipedia Content 52

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. Use relevant keywords. This will not only improve your SEO rankings but also help you avoid being penalized by Google for duplicate content. Use relevant keywords. Keep it short. Make it unique. Be authentic.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Kevin Indig

OCTOBER 30, 2023

The difference: brand combination searches can be powerful signals of relevance for generic keywords. Direct vs organic traffic to Reddit Instead, it seems Google pushed Reddit up in the search results because it wants to serve more user-generated content. There is no better example of the power of brand searches than Reddit.

Brand Identity 106

Brand Identity Branding CTR API 106

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. The first step to creating engaging content for your emails is to understand your target audience. Repurpose the content. Understand the expectations of your subscribers.

Conversion 86

Conversion Optimization Content Curation 86

KoMarketing Associates

FEBRUARY 10, 2021

’ Content for featured snippets is automatically pulled by Google from indexed web pages that Google believes matches the user’s intent.”. Simply optimizing your content for featured snippets is no guarantee you’ll get the coveted “position zero” (another common term for featured snippets). SEO Consideration. SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

SEPTEMBER 21, 2017

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” In short, digital media will be the key vehicle for reaching customers with relevant, engaging, and purposeful brands and content.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Topic clusters mean multiple pieces of content that all address the same topic from different angles. You need topic clusters.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Biznology

MARCH 21, 2014

(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. Journalists don’t invent stories.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. Journalists don’t invent stories.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. The content is not only keyword optimized.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is an impressive and relatively new feature, but it has many search marketers fearing for the long-term relevance of their jobs. Search results merely listed a series of links to relevant pages, and almost inevitably, a user would click on at least one of those links.

SEO 105

SEO Google Optimization Lead Scoring 105

Valasys

OCTOBER 19, 2023

Be it your thesis or a blog, good, sound, and in-depth research add more meat to your content. Meaning, it generates content. If the sources are outdated or not relevant, the feedback loop means you can red-flag the generation, allowing Perplexity AI to refine the result for future searches. It will prompt relevant sources.

Paper 52

Paper Youtube User-Generated Content Wikipedia 52

DAGMAR Marketing

DECEMBER 17, 2021

While there is no evidence to prove that rich snippets or schema markup itself has a direct impact on search engine rankings, there are several obvious indirect benefits, such as: More Relevant Results. The easier it is for Google to read your website’s content, the more relevant search queries your law firm can show up for.

SERP 103

SERP Click Rate SEO Wikipedia 103

DemandBase

JUNE 18, 2020

As stated by TOPO , only 24 percent of emails are actually opened, which underscores the importance of compelling content creation. Personable and relevant outreach is much more likely to gain attention than generic messaging. at the beginning of an email may be exciting to you, it surely isn’t to the prospective reader.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Marketri

NOVEMBER 8, 2023

SGE allows users to ask questions that are more complex and descriptive while also getting to the gist of a topic faster with more relevant links. Focusing on high-quality, relevant content with appropriate keywords, and user-friendly websites continues to be the cornerstone of effective SEO.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

seo.co

JULY 19, 2021

To put it simply, it organizes all information on the internet and compiles them into results based on how relevant they are to a query. Google wants business owners to understand their system, outrank their competitors, and create more relevant search results. Google will only rank the most relevant websites on the internet.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105