Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). With this in mind, what key tactics can be used to encourage B2B Sales and Marketing alignment?

B2B Sales 98

B2B Sales Marketing Qualified Leads B2B Marketing Lead Ranking 98

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. by Spencer Johnson. And, what’s changing?

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success. This alignment fosters a cohesive approach to achieving success.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Here are the resources to learn more about the elements of storytelling: MarketingProfs Workshop: Storytelling: Using the Power of Story to Drive Action. It’s no longer enough to be a specialist. edX: Public Speaking Courses.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. A tool to manage and produce conferences, workshops, and other virtual events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Velocity Partners

JULY 5, 2023

“We delivered a record number of MQLs to the sales team last quarter! Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. So why aren’t they using them?”

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Sales Enablement is a Key Core Competency. By my reckoning I have attended all but one of the ITSMA Marketing Vision events since. Invest in Competitive Intelligence.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

B2B Digital Marketer

MAY 9, 2024

It sets the stage by highlighting the potential pitfalls of sticking to outdated sales and marketing approaches and the consequences this can have on the effectiveness of these functions. The core of this episode revolves around the need for collaboration and feedback loops between the sales and marketing departments.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning.

B2B Marketing 137

B2B Marketing Enterprise Management Content Marketing VALS 137

Seismic

MAY 4, 2023

In our previous articles, we discussed the first two stages of sales enablement maturity: Controlling Chaos and Understanding Impact. In this stage, enablement teams focus on continuously improving their sales enablement initiatives to ensure it drives transformative changes throughout the organization.

Allocation 89

Allocation Terms and Conditions Marketing Analytics Tools Training 89

Hubspot

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager. Let’s get started!

Work Management 60

Work Management Marketing Management Customer Satisfaction CRM 60

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this? The answer?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. Short-term activation campaigns and sales programs were successful in most of the cases. What exactly happened?

Top of Funnel 167

Top of Funnel Marketing & Strategy Buyer's Journey Content 167

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. That can be a great way to expand your user base really fast.

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Poor Content Don’t let ChatGPT do your homework for you.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

The ABM Agency

APRIL 10, 2023

Conclusion The Fundamentals of Account-Based Marketing Discover the basics of account-based marketing (ABM) , a highly targeted approach to B2B sales and marketing that uses personalized communication to win new business from specific companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? From the outset, we should say “buyer persona” because B2B personas are semi-fictional representations of the people involved in the decision-making process in your target companies. 1 – What is their role?

B2B 52

B2B Buyer Personas Work Management Case Studies 52

MKT1

APRIL 6, 2023

Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. But, based on product usage, sales comes in and sells to the most promising prospects.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. It helps you manage all your sales and customer relationships in one place.

Case Study 91

Case Study Case Studies Work Management Studies 91

ClearVoice

JANUARY 29, 2024

Create content. Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Develop a strategy. Optimize for SEO. Distribute.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 85

Campaigns Work Management Content Transparency 85

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. I thought this project was a great example of where “content marketing” and marketing in general is going. 250,10% off for paid subscribers. 250,10% off for paid subscribers.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Strategic-IC

SEPTEMBER 17, 2022

It’s been said that ABM without Sales is just good Marketing. That deep alignment with Sales. They cited Sales and Marketing alignment as the hardest (or one of the hardest) parts of Account-based Marketing. When you dig deeper and ask why: Educating and enabling Sales - Creating a more strategic mindset.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Hubspot

JUNE 8, 2020

As a sales leader, you've probably wondered what impacts your prospects and potential customers. Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions.

Work Management 74

Work Management Marketing Management Case Studies Case Study 74

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No. 1 ranking factor.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

PureB2B

MAY 30, 2022

Generating new sales leads involves the grit of market research as groundwork, which is built through AI-analytics and customer relationship engagement (CRM). Its success can increase market share and provide the sales teams with opportunities for new sources of revenues. Offers and new leads. ?

Lead Ranking 48

Lead Ranking Lead Scoring Top of Funnel Generation 48

ClearVoice

JUNE 7, 2024

Effective onboarding processes for fractional employees Fractional employee integration starts with a comprehensive onboarding process, including the following steps: Pre-onboarding preparation. You can use a universal platform to ensure centralized communication and accessible content for all your teams.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Sales Qualified Leads 52

The Mx Group

MARCH 7, 2018

I recently returned from the B2B Marketing Exchange, where I hosted a three-hour workshop on operationalizing ABM. During the workshop and subsequent conversations, I received a lot of great input on where marketers are struggling with ABM. It’s also time to acknowledge that traditional sales and marketing roles are changing.

Account Based Marketing 63

Account Based Marketing Budget Programs Marketing Automation Services Tactics 63

SmartBug Media

JUNE 6, 2024

Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. HubSpot offers a robust CRM equipped with AI tools for marketing and AI-powered capabilities that can revolutionize your processes, both internally and externally.

Marketing AI 59

Marketing AI Enterprise Management Tools Data Hygiene 59

DiscoverOrg

MARCH 27, 2017

Account-Based Sales Development. Our interview with Brandon Redlinger, Engagio’s Director of Growth, simplifies the details of how to implement ABE from account-based metrics to processes and team alignment. In addition to big picture strategy, Brandon provides tactics that teams can leverage right away. Account-Based Marketing.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Learn from the Pros

MARCH 11, 2024

They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. The image below illustrates this process. Delivering highly targeted ads and personalized content without access to third-party data will become more challenging.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Seismic

APRIL 24, 2024

Building a sales enablement program is like building a house. In this blog post, we’ll explore the key stages of the process, drawing parallels between constructing a home and establishing a thriving enablement program. Their insights into existing processes and pain points can help inform the design of your enablement program.

Work Management 45

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 45