SnapApp

SEPTEMBER 6, 2018

When most of us think about curated content we immediately conjure up the image of a fabulous art curator tirelessly searching for the perfect painting to complete a collection or the perfect piece for a space. So what is content curation? And successful marketers and their audiences both win with curated content. Twitter Lists.

Curation 48

Curation Tools Content Verticals 48

SnapApp

SEPTEMBER 6, 2018

But beyond ensuring that the world’s finest galleries are stocked with perfectly suited masterpieces, the word curation also applies directly to the lives of marketers as we think about the necessity to drive authentic value for our audiences by curating content to be shared via various channels. So what is content curation?

Curation 48

Curation Tools Content Verticals 48

SnapApp

JUNE 7, 2018

Read on to explore how Paycor and Blackbaud used interactive content powered campaigns qualify leads and drive impressive results. Deploying a variety of content formats across multiple channels, they were able to achieve: 3,700 responses in 90 days. Interactive Content for Leads at Different Stages. Paycor Case Study.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

SnapApp

JULY 24, 2018

By gating all our assets we’ve basically created a dynamic that forces buyers away from our website and content. At SnapApp we might be a little bit biased, but we believe that interactive content is more than a shiny new piece of content that simply is cooler than a white paper. How Does Interactive Content Help Sales?

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

SnapApp

DECEMBER 27, 2018

Earlier this year, we introduced SnapApp for PDF , a new tool that allows marketers to take their existing static content and create more engaging experiences for readers. Since the launch, our customers have consistently seen incredible results with their interactive content. Want to see the power of SnapApp for PDF in action?

Marketing AI 54

Marketing AI Top of Funnel Sales Qualified Leads Examples 54

SnapApp

AUGUST 16, 2018

Enter, interactive content: the secret weapon of the modern sales superhero. Check out these examples of how interactive content can support your modern B2B sales process. Knowledge quizzes offer high level information about your business, industry, or relevant topic, in basic question and answer format. ( Knowledge quizzes.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

APRIL 21, 2016

Now, think about the environment in which your content lives (i.e. What Is a Content Experience? Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Organize Your Content.

Top of Funnel 48

Top of Funnel Content Landing Pages Paper 48

SnapApp

APRIL 19, 2016

Now, think about the environment in which your content lives (i.e. What Is a Content Experience? Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Organize Your Content.

Top of Funnel 48

Top of Funnel Content Landing Pages Paper 48

SnapApp

MARCH 8, 2016

By Victoria Hoffman , Content Marketing Manager at Uberflip. And yet, 60-70% of B2B content sits unused , meaning that the hours and dollars poured into 60-70% of your content efforts are — I hate to say it — pretty much wasted resources. Your content comes into the scene when people are searching for information.

Content 48

Content Buyer's Journey Verticals Organic Leads 48

SnapApp

AUGUST 29, 2016

Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. This kind of content is highly effective. Content marketing specialist Ben Stroup discovered that 90% of consumers find custom content useful. Focus on Content Metrics.

Psychographics 67

Psychographics Content Buyer Personas Template 67

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Look at Your Own Content Performance.

Research 61

Research Campaigns Tips Content 61

SnapApp

MAY 22, 2014

Min’s Content Marketing And Innovation Summit brought some of the brightest and most influential people in the media and publishing industry to The Yale Club in New York City on May 20 th , to discuss the most important issues and opportunities that impact ad revenue and growth. Deeper Dialogues Support Relevance And Context.

Advertisements 48

Advertisements Advertising Content Paid Search Agency 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

FEBRUARY 14, 2017

With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. Why should we use interactive content and marketing automation? Image source.

Interactive Marketing 48

Interactive Marketing Marketing Automation Automation Content Marketing 48

SnapApp

AUGUST 16, 2018

Enter, interactive content: the secret weapon of the modern sales superhero. Check out these examples of how interactive content can support your modern B2B sales process. Knowledge quizzes offer high level information about your business, industry, or relevant topic, in basic question and answer format. ( Knowledge quizzes.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SnapApp

SEPTEMBER 16, 2014

We all know that with all of the available content out there, it’s hard to differentiate your message from the next. Consumers nowadays have shorter time spans and with content clutter, it makes it difficult to create compelling content that people notice. Great content is equivalent to storytelling. Session Themes.

Storytelling 48

Storytelling Content Marketing Planning Content 48

SnapApp

FEBRUARY 25, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. to fill out before they finally get that content. And the content? Diverse Content. Probably not.

Interactive Marketing 54

Interactive Marketing Campaigns Lead Scoring Lead Ranking 54

SnapApp

OCTOBER 31, 2013

We just returned from Digiday’s Digital Publishing Summit where one of the key themes was native advertising and what people are doing to create more and better sponsored content. Today, 8-in-10 people say they prefer connecting with brands through content rather than traditional ads. Create Interactive Content.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Advertorials 48

SnapApp

NOVEMBER 2, 2018

Last week, SnapApp held a webinar with Hileman Group , a digital marketing agency that helps marketers develop comprehensive digital marketing strategies and help build tools that drive clients’ success, to discuss ways to solve buyer’s journey pitfalls with interactive content. Watch the recording ). What makes them interactive?

Webinar Metrics 48

Webinar Metrics Top of Funnel Digital Marketing Funnels Lead Scoring 48

SnapApp

AUGUST 25, 2015

Creating holiday marketing content that works. Creating holiday marketing content, either as net-new content or as a variation on one of your existing assets, doesn’t have to be hard. Once you’ve selected your holiday inspiration, it’s time to start creating content. Content loading.

Webinar Metrics 48

Webinar Metrics Planning Content FAQ 48

SnapApp

FEBRUARY 24, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. to fill out before they finally get that content. . And the content? Create lots of diverse content.

Interactive Marketing 48

Interactive Marketing Campaigns Lead Scoring Lead Ranking 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JULY 11, 2016

In this post, we’ll look at three of the major takeaways from this report, their implications for content marketing, and some tips for improving your lead scoring efforts overall. Implications for Content Marketing. After reading through these takeaways, maybe you’re wondering, "How does this impact my content campaign?".

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Marketing Report 48

SnapApp

SEPTEMBER 15, 2015

Just as bread is a staple of your kitchen, blog content is a staple of the content marketing world. Interactive content adds spice to your typical offerings, complementing long-form content and multiplying its impact in your community. Use the Data You Gather to Create More Content.

Webinar Metrics 48

Webinar Metrics Click Rate Content Communities 48

SnapApp

AUGUST 12, 2014

Is it possible to really understand each prospect’s unique requirements, share relevant information in a timely manner, and build credibility and trust as a marketer without even talking to prospects? And what about cutting through all of the noise as more and more companies produce content? They are replacing the travel agent. --.

Ad Exchange 48

Ad Exchange Content Forrester Marketing Mix 48

SnapApp

OCTOBER 16, 2015

is a common spoken and unspoken question from prospects, and sales organizations that can tell the right story or demonstrate value through content get to that “a-ha” moment much faster. Keep reading to find out how Qvidian used interactive content to turn a static Model into a powerful conversion (and conversation) tool. The Results.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

SnapApp

OCTOBER 10, 2016

Interactive content is front and center in this digital shift in the Buyer’s Journey. As companies produce more and more content in order to satisfy today’s self-guided buyer, only the most engaging content will stand out and get noticed. Why does interactive content stand out in the sea of content online today?

Content 48

Content Comparison Interactive Marketing Customer Surveys 48

SnapApp

APRIL 17, 2015

In a world filled with mindless cat videos and memes, it gets pretty difficult to effectively reach audiences with your content. But for marketers who are trying to connect with their audiences on what’s relevant to them, it’s going to take something more than the traditional marketing tactics to get people talking.

Conversion 48

Conversion Blast Campaigns Content Advertising Benchmark 48

SnapApp

SEPTEMBER 13, 2017

This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two. . This year’s Content Marketing World was no exception, and these relationship dynamics played out in 15x15 foot booths over 20 standing hours. .

Top of Funnel 48

Top of Funnel Content Marketing Sales Cycle FAQ 48

SnapApp

APRIL 8, 2015

Content loading. . It likely houses all your educational content, serving as a hub to move visitors through the buyer’s journey and toward a purchase. It likely houses all your educational content, serving as a hub to move visitors through the buyer’s journey and toward a purchase. Great Websites House Compelling Content.

Lead Gen 48

Lead Gen Advertising Channels Lead Scoring Lead Ranking 48

SnapApp

MARCH 7, 2013

With all of the content marketing guides, websites, newsletters, blogs and more to choose from, what's the best way to get the content marketing information that is most relevant to you? Take our quick assessment below and we will serve up just the right piece of SnapApp Content based on your marketing goals: Content loading.

Content Marketing 48

Content Marketing Content Newsletter Marketing 48

SnapApp

JANUARY 9, 2013

On social media channels like Facebook or Twitter - even on older channels like websites, blogs, and email accounts - personal, relevant interactions between businesses and/or consumers have become the new normal. It Builds Relationships. Conversations are usually the best way to build relationships.

Social Media 54

Social Media Media Business Content 54

SnapApp

AUGUST 2, 2017

You’ve probably heard of content tools before – in fact, you may have even used them. . Content tools are the side projects companies put out as helpful tools and resources for their target audience (and they drive some important lead generation efforts and traffic, too.). . Content Tools: What Are They? Why Use Content Tools?

Tools 48

Tools Top of Funnel Lead Ranking Work Management 48

SnapApp

JANUARY 25, 2016

Goals and indicators like a low cost-per-lead, high conversion rate, and viral content all point to a successful marketing campaign but overlook efforts to nurture high customer retention rates. . Exclusive emphasis on sales-funnel marketing, for example, can leave clients without meaningful content once they have signed a deal. .

Top of Funnel 48

Top of Funnel Ad Building Content Cost per Lead 48

SnapApp

APRIL 15, 2014

In the final part of our ‘Monetizing Content And Driving Revenue – Blueprint For Success Series’, we’ll discuss the importance of real-time analytics and which metrics publishers need to track and pay attention to. Engagement Effective sponsored content relies on interaction, which is why on-page engagement makes for a key metric.

Click Rate 48

Click Rate Content Conversion Rate Lead Scoring 48