Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. The rise in social media channels.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

NOVEMBER 24, 2016

Christmas has long been a very lucrative season for the B2C space and particularly in the retail sector, hence the time dedicated and budget pumped into Christmas adverts (which might I add tend to be published as early as November). A SERIES OF CONTENT. Consider influencer or brand collaborations, or revving up internal content.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

DECEMBER 6, 2016

SUCCESSFUL CONTENT. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. However, a brand publishing content with no real strategy will find it very time consuming and often ineffective.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Branding 201

Onalytica B2B

APRIL 3, 2018

What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. They publish content that is relevant to particular topics.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

FEBRUARY 22, 2017

Lack of quality content/brand messaging. Develop your content marketing strategy. As discussed in our previous post , content is a huge part of the influencer world, so if you want to reap success from implementing influencer relations programs, then you’re going to need to ensure that your content is in a position to keep up.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

JULY 26, 2018

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Within the pharmaceutical and life sciences space, Social Media Influencers (not celebrities) produced a 60% greater shift in brand perception measurements compared to any other kind of advertising content – this includes influencer advertising.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

AUGUST 17, 2017

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. Influencer marketing ramps up and increases the quality of your Influencer Generated Content. There has to be something in it for the influencer AND your brand.

Paper 0

Paper Practices Work Management Emarketing 0

Onalytica B2B

FEBRUARY 16, 2017

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple. CREATE CONTENT. ” Click To Tweet. ” Click To Tweet.

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Tips Communities Click Rate Social Media 274

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The type and quality of engagement between an influencer’s content and their followers is also extremely important.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. Use a hybrid model of organically building relationships with influencers by co-creating content and then paying to promote your content. Think hybrid second. Build relationships offline too.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

MARCH 22, 2017

A recent study by Markerly showed that, as an influencer’s reach increases, engagement with their content decreases, and is down to an inverse relationship between reach and accessibility. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

MAY 3, 2018

Different influencer types will create different types of content too and have varying levels of collaboration – some may be more time consuming and labour intensive on your part than others. For example: asking an influencer for a quote is far less time consuming than filming and editing a video with an influencer. Brand advocates.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. Increase in likes and shares of content. Is there a call to action in your content- what’s the conversion rate?

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

OCTOBER 26, 2016

The Economist recently published an article entitled: ‘ Celebrities’ endorsement earnings on social media ‘ , in which they shared average earnings across different social media channels, relative to their follower count.

Paid Search Agency 186

Paid Search Agency Ads SME Branding 186

Onalytica B2B

DECEMBER 13, 2017

of his immense capacity to create brilliant content. Joe Pulizzi , founder of the Content Marketing Institute – I have tremendous respect for Joe’s professionalism and all that he’s accomplished with building and selling CMI and CMW. I’m always inspired (and secretly envious, ha!)

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Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. My book, Don’t Think Pink , was published in 2004. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

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Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

JULY 8, 2015

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. Everyone is a brand, everyone is a publisher, everyone has a story to tell, everyone has an audience. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Corporatebaby.

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PR PageRank Branding Brand Identity 100

Onalytica B2B

JUNE 30, 2015

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free!

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Content Marketing PageRank Branding Brand Identity 100

Onalytica B2B

FEBRUARY 28, 2018

TopRank Marketing recently published a great blog listing the top 50 Social Media Marketing Influencers to Learn From in 2018 , which looked at the speakers for the SMMW18 conference and made some great recommendations on which presentations to see, who to follow online and who to set up a meeting with. TOP INFLUENCERS DISCUSSING BLOGGING.

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Onalytica B2B

SEPTEMBER 16, 2015

During its popularity peak MySpace prided itself on being particularly music orientated, specifically allowing bands and artists to create accounts to publish and share their work. Amongst the social media connoisseurs, there are countless theories on how to run a successful campaign or upload effective content. jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 20, 2016

Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! They are hooked on the engagement and feedback that cool content provides to the brand. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

FEBRUARY 17, 2016

Be sure to follow them to stay up to date on the best content and resources on IoT! The greatest benefits from the IoT will be the insights about things and automated actions by things that are enabled through sensors everywhere that deliver content, context, and cognition about all things. Specialty Publishing Co. danablouin.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. There is far more to influencer marketing.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

AUGUST 26, 2015

Be sure to follow them to stay up to date on the best content and resources on edtech and elearning! We spoke to Alice Keeler (#3), Jeffrey Bradbury (#4), Monica Burns (#6), Thomas Murray (#7), Vicki Davis (#8) and Kasey Bell (#10).

Lead Ranking 50

Lead Ranking PageRank Branding Brand Identity 50

Onalytica B2B

FEBRUARY 13, 2018

She has an upcoming book “Growth IQ: Get Smarter About Building Your Company’s Future” published by Portfolio coming out in August 2018. So I consume lots of content from lots of sources. With so much content being produced, the trick is to keep up with it across all the various platforms and sources.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

JANUARY 17, 2017

Such an intriguing dichotomy has been intrinsic to Influencer Relations since it became a buzzword in 2015 and is one of the reasons why there is a land grab between Marketing, Comms, PR, Content, Digital and Social teams as to who should “own” this discipline. 3) Lack of quality content / brand messaging. Content Blue Marker.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

JUNE 2, 2016

Be sure to follow them to stay up to date on the best content and resources on renewable energy! The Australia Institute published a report on battery storage and an article about it was shared over 3000 times in less than 24 hours – that’s amazing for such a new and nerdy issue. Cass (#33). The age of fossil fuels is over.

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Branding Brand Identity Lead Scoring Lead Ranking 100